Insurance lead companies compared

• We fact-checked what AI tells agents about lead companies112 questions about 23 lead companies, four AI engines. 1 in 3 answers had at least one wrong fact in it.
• What insurance lead company terms really sayWe read the buyer terms of 23 lead companies. None pay cash for a bad lead, and most put the calling risk on you.
• Consent questions to ask before you buy insurance leadsThe TCPA and consent questions to ask a lead seller before you call or text a single lead.
• How to test an insurance lead companyRun a small, fair test of two or three lead companies and compare them on cost per sale.
• Shared vs exclusive vs aged insurance leadsHow many agents get a shared lead, when exclusive stops being exclusive and what aged leads went through first.

Shown in our default order, based on trust factors.

• QuoteWizard

  QuoteWizard is LendingTree's insurance lead business. It runs QuoteWizard.com and partner sites where shoppers fill out quote forms, then sells those requests to agents as real-time web leads across auto, home, renters, health, Medicare and life insurance.

• SmartFinancial

  SmartFinancial runs SmartFinancial.com, an insurance comparison site, and sells the shoppers it gathers to agents as live call transfers and real-time web leads. It covers auto, home, renters, health, Medicare, life and commercial insurance.

• LeadMaker

  LeadMaker is a Philippines-based marketing agency that sells aged insurance leads in packs of 1,000 to 20,000, with published prices. It covers auto, home, renters, life, mortgage protection, health and Medicare supplement.

• Financialize

  Financialize sells annuity and life insurance leads to agents and financial advisors, and it generates them through its own consumer brands, digital ads and direct response campaigns. Each annuity and life lead is exclusive, meaning it goes to one buyer only.

• Benepath

  Benepath runs its own insurance quote sites and ads and sells the shoppers who respond to agents as real-time web leads, live transfers and aged leads. Its focus is individual and group health and commercial insurance, with home, auto, life and Medicare leads as well.

• Lead Heroes

  Lead Heroes runs a call center that phones seniors and passes along the ones who agree to hear from an agent, as callbacks, live transfers or booked appointments. It covers final expense, Medicare supplement, turning 65 and dental, vision and hearing insurance.

• MediaAlpha

  MediaAlpha runs a marketplace where insurance agents buy real-time leads for auto, home and life from shoppers who requested quotes on MediaAlpha's own sites, forms embedded on partner sites and vetted partners. Leads are shared by default, with each shared lead going to no more than four buyers, and some leads are sold as exclusive.

• NextGen Leads

  NextGen Leads sells real-time health, Medicare supplement, turning 65 and life leads and live transfers from its own FirstQuote websites, ads and San Diego call center. You set your own bid in its marketplace.

• Centerfield

  Centerfield is a Los Angeles marketing company that sells exclusive data leads and exclusive live transfers to insurance agents through Centerfield Insurance Services, formerly Datalot. Shoppers come from its own digital campaigns and sites, and a concierge team qualifies each one before the handoff.

• Lead Connections

  Lead Connections is a Denison, Texas print and mailing service that runs prepaid direct mail campaigns for insurance agents in the senior market. It prints and mails Medicare, final expense, annuity and seminar pieces, plus life, long-term care, veterans, combo and cancer creatives from its in-stock gallery.

• Hometown Quotes

  Hometown Quotes sells real-time quote requests to agents across auto, home, renters, health and life insurance, plus live transfers for auto, home and life. Former agents started the company in 2004.

• InsureLeads

  InsureLeads sells exclusive insurance leads at a published rate card: web leads, live transfers, contact-verified leads and preset appointments, plus aged leads by age band. It covers final expense, Medicare, ACA and health, life, mortgage protection, auto, home, IUL, commercial truck and annuity.

• TTC Leads

  TTC Leads sells final expense leads and live transfers to agents. Its Premium leads come from Facebook ads built around each agent, with the agent's name, photo and phone number in the ad, and every lead goes to that agent alone.

• Next Call Club

  Next Call Club sells long-form auto and home internet leads to personal lines agents, buying supply from performance marketing partners and screening it before delivery. Leads are sold in quality tiers ranked by how often they turn into a live conversation.

• AWL

  AWL, short for All Web Leads, runs the InsuranceLeads.com, InsuranceQuotes and NetQuote brands and sells the shoppers who request quotes on its sites to agents as real-time web leads, live transfers and clicks. It covers personal lines, health, senior health, life, annuity, disability, long-term care and small business insurance.

• EverQuote

  EverQuote is a public online insurance marketplace that sells auto and home shoppers to agents as real-time data leads and live transfers. Shoppers come from EverQuote's own sites and a network of partner shopping sites, and leads arrive within seconds of the quote request.

• Lead Concepts

  Lead Concepts is a Texas direct mail company. It sends mailers to seniors for an agent and hands over the cards that come back as leads, covering Medicare, turning 65, final expense, annuity and mortgage protection.

• iLeads

  iLeads is a Southern California lead company founded in 1996, and it sells auto, home, health and life leads from people who filled out an insurance quote form online. Leads come in both real-time and aged form, sourced from its own websites, from outside affiliates and from inventory that other lead companies hold.

• G.O.A.T. Leads

  G.O.A.T. Leads sells real-time leads to life and health agents, generated by its own Facebook, Instagram, TikTok, Google and YouTube ads.

• Caboom Leads

  Caboom Leads is a Springfield, Missouri lead generator that sells exclusive final expense, life, veteran life, Medicare, home, auto, health, IUL, annuity and Roth conversion leads from its own digital ads and surveys. On statewide offers each shopper verifies a cell number by text, and you can choose to have the shopper sent your name, phone, photo and NPN.

• Speakeasy Leads

  Speakeasy Leads sells exclusive life, final expense, mortgage protection and IUL leads from its own Facebook ad campaigns and landing pages. Each lead goes to one agent and isn't resold.

• OneLife Marketing Solutions

  OneLife Marketing Solutions sells exclusive leads to agents from its own landing pages and paid campaigns on Meta, Google, TikTok and YouTube. It offers real-time web leads, telemarketing-verified leads, live transfers and pre-set Medicare appointments across Medicare, final expense, life, IUL, mortgage protection, auto and health.

• Tivly

  Tivly, formerly CommercialInsurance.net, runs a marketplace where small business owners compare commercial insurance, and sells those shoppers to agents as real-time leads. Shoppers come from Tivly.com, its phone team and affiliate partners.