Insurance lead budget planner
Pick a line of business, then enter your own close rates, what a sale pays you and a monthly budget. See the published per-lead, per-call and per-appointment prices for that line from the 23 lead companies we cover, with cost per sale, sales a month, first-year commission minus lead cost, cash to start and the return window.
Offers for your line
Loading the offers for your line.
Vendors with the most published facts come first, then those with a verified identity, published prices and more years in business. Paid placement never changes that order.
How this tool works
Cost per sale is the price of one lead, call or appointment divided by your close rate. At $25 a lead and a 5% close rate, a sale costs $25 / 0.05 = $500.
Sales a month is the whole number of leads your budget buys at that price, times your close rate. Packs are bought whole, so a budget smaller than one pack buys nothing.
First-year commission is your commission per sale (premium times your commission rate, or the amount you enter) times your first-year retention, times sales a month. First-year commission minus lead cost is that commission minus what you spent on leads and the card fee the company states. Labor and other costs aren't included.
Cash to start is the larger of your first month of spend, the company's stated minimum order and any stated deposit, plus the card fee where the company states one. A deposit that is not published is noted but not counted.
Offers start in our default order. Sort by cost per sale or price to compare them. Where a company publishes a range, both ends are shown. Sorting uses the low end, so read the high end before you budget. Aged leads sort in their own group at the bottom. Starting bids are minimums, and winning bids often cost more. Close rates, premiums and retention are yours. We never fill them in.
Offers priced per month, per week or per hour are listed apart because their price per lead is not published. Offers without a published price are listed as quote only.