NextGen Leads review: leads, pricing and terms
NextGen Leads sells real-time health, Medicare supplement, turning 65 and life leads and live transfers from its own FirstQuote websites, ads and San Diego call center. You set your own bid in its marketplace.
Its second-price auction means the winning buyer pays a cent more than the next highest bid rather than their full bid, and exclusive health and life leads start at $4.
- Best for
- Health, Medicare supplement and life agents who want to set their own bids and manage several producers from one account
- Formats
- Real-time data leads and live transfers
- Lines
- Health, Medicare supplement, turning 65 and life
- Shared or exclusive
- Shared or exclusive data leads. A live transfer reaches a single agent
- Price
- Second-price auction. Exclusive leads from $4, live transfers from $35
- To start
- A prepaid balance funded by credit card
- Contract
- No long-term contract
- Returns
- Up to 10 days, as account credit
- States
- All 50, by state
Our take
NextGen Leads fits health, Medicare supplement and life agents who want to control their own bids and budgets, and agencies that want one account with sub-accounts for several producers. Live transfers come from its own call center after prequalification.
Most agents should start with exclusive data leads in one line and a few states, bid near the starting price and raise the bid only where they need more volume.
Give each campaign its own budget so a winning bid in one line doesn't draw down the balance you planned for another.
Pros
- Second-price auction, so you often pay less than your bid
- Published starting prices for every line
- Shared and exclusive data leads plus live transfers
- Master account with sub-accounts, permissions and shared funds
- Pause campaigns as often and as long as you like
Cons
- Prepaid balance by credit card
- Returns come back as account credit
- Fees already paid aren't refunded
Product details
| Product | Lines | Who gets it | Typical price |
|---|---|---|---|
| Shared health data leads | Health | Shared | Not listed |
| Exclusive health data leads | Health | One agent | from $4 per lead |
| Health live transfers | Health | One agent | from $35 per call |
| Exclusive Medicare data leads | Medicare supplement and turning 65 | One agent | from $8 per lead |
| Medicare live transfers | Medicare supplement and turning 65 | One agent | from $45 per call |
| Shared life data leads | Life | Shared | Not listed |
| Exclusive life data leads | Life | One agent | from $4 per lead |
| Life live transfers | Life | One agent | from $35 per call |
Live transfers
Health, Medicare supplement and life shoppers are prequalified by NextGen's San Diego call center and transferred to you live. A call is billed once it connects and passes the billable duration.
Getting started
- Create a free account and fund a prepaid balance by credit card. You can turn on automatic funding.
- Set up a campaign for each line with your states, delivery days and hours, filters, bids and budget.
- Choose email, your dialer or your CRM for delivery. Setup usually takes under an hour.
- Add sub-accounts for other producers, with their own permissions and templates, drawing on shared funds if you want.
Pricing
NextGen Leads sells through a second-price auction. You set a maximum bid, and if you win, you pay one cent more than the next highest bid. Starting prices are published for each line and lead type, and you pay from a prepaid balance.
| Item | Cost |
|---|---|
| Health data leads | from $4 per lead |
| Health live transfers | from $35 per call |
| Medicare data leads | from $8 per lead |
| Medicare live transfers | from $45 per call |
| Life data leads | from $4 per lead |
| Life live transfers | from $35 per call |
| Account creation and use | No charge to create or use the account |
| Prepaid balance minimum | A vendor-set prepaid balance minimum may be required |
| Fees already paid | Fees already paid are not refundable |
Prices as of October 2026.
Cost per sale
Sales to break even each month
Cost per sale is the price divided by your close rate. Break-even is the number of sales whose commission covers a month of spend.
Filters
Campaigns can filter by state, delivery days and hours, age, income, medical conditions, coverage amount and tobacco use, with a budget for each campaign.
Lead quality checks
NextGen Leads generates shoppers through its own websites and in-house ad team, and its San Diego call center prequalifies live transfers. Data leads carry a Jornaya TCPA Guardian token and a TrustedForm certificate.
Delivery and integrations
Leads go to your email, dialer or CRM on the days and hours you set, and an account manager helps with setup.
Lead returns
You can request credit within 10 days of delivery for a disconnected number, a shopper under 18, the wrong geography or service, or a duplicate with the same name, phone and email. Data lead returns are reviewed daily up to a percentage cap that varies by line. Live transfer returns are reviewed daily with no cap.
Contract and cancellation details
There's no long-term contract, and you or NextGen Leads can stop at any time. Purchases can't be canceled, and approved returns come back as account credit.
You can't use NextGen's leads to market Medicare Advantage or Part D plans. Delaware law and individual arbitration apply to disputes.
NextGen Leads alternatives
These lead companies sell similar lines and lead types.
See every option in insurance lead companies.
Frequently asked questions
How much do NextGen Leads cost?
As of October 2026, exclusive health and life leads cost from $4, Medicare leads from $8 and live transfers from $35. Your final price depends on the auction.
How does the NextGen Leads auction work?
It's a second-price auction. You set a maximum bid, and the winner pays one cent more than the next highest bid.
Can I return bad NextGen leads?
Yes, within 10 days, for a disconnected number, a shopper under 18, the wrong geography or service, or a duplicate. Approved returns come back as account credit.
How we researched this review. We based this review on the pricing, terms and product pages published by NextGen Leads, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008, including agents who have bought leads from NextGen Leads and many other providers.
Corrections
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan NextGen Leads quit selling or a contract term that reads different now, let us know and send the link to the page where NextGen Leads has it. Somebody here pulls up that page and checks it before we change anything on ours.