SmartFinancial alternatives
Not everyone stays with SmartFinancial, and the reasons vary. It could be what the leads cost, or that they go to other buyers too, or a deposit, or a line SmartFinancial just does not sell. Each group below starts from one of those, and every company has a full review you can open.
Most similar to SmartFinancial
Start here. Each of these sells a mix of lines and lead types close to what you would be leaving behind at SmartFinancial.
QuoteWizard and SmartFinancial both sell auto, home and renters. QuoteWizard has nothing for commercial. For real-time leads, SmartFinancial lists $8 to $30 per lead and QuoteWizard lists $3 to $26.75 per lead.
MediaAlpha covers three of the seven lines SmartFinancial sells and leaves out renters, health, Medicare and commercial.
Hometown Quotes skips Medicare and commercial, which SmartFinancial does sell.
SmartFinancial also sells renters, health, Medicare, life and commercial. EverQuote does not.
If you don't want a deposit
You put money in first at SmartFinancial. These companies sell by the order, with no deposit and no prepaid balance.
Financialize matches SmartFinancial on one of its seven lines, adds final expense and annuity and has nothing for auto, home, renters, health, Medicare or commercial. Financialize sells exclusive leads, where SmartFinancial sells exclusive and shared leads. Financialize asks for no deposit and sells by the order.
LeadMaker has auto, home and renters like SmartFinancial, plus mortgage protection. What LeadMaker lacks is commercial.
For live transfers, SmartFinancial lists $18 to $70 per call and LeadMaker lists $1,350 per month. LeadMaker asks for no deposit and sells by the order.
AWL has all seven of the lines SmartFinancial sells and adds annuity, disability, long-term care and business benefits. AWL asks for no deposit and sells by the order.
Compared with SmartFinancial, Caboom Leads adds final expense, annuity and IUL. Caboom Leads has no renters or commercial, and the other five lines are the same.
Caboom Leads offers exclusive and aged leads, compared with exclusive and shared leads at SmartFinancial. On real-time leads, the price is $8 to $30 per lead at SmartFinancial and $35 per lead at Caboom Leads. Caboom Leads has no deposit.
If you want aged leads
SmartFinancial doesn't sell aged leads. These companies do, in at least one of the same lines.
SmartFinancial also sells renters. Benepath does not.
Benepath offers exclusive, shared and aged leads, compared with exclusive and shared leads at SmartFinancial. Benepath doesn't post a price for commercial (business owners, workers' comp, commercial auto, property and casualty).
LeadMaker lists aged insurance leads at $275 to $1,000 per pack (as of October 2026).
iLeads and SmartFinancial both sell auto, home and health. iLeads has nothing for renters, Medicare or commercial. iLeads has no published price for aged web leads.
Caboom Leads lists aged final expense and Medicare leads at $0.75 to $15 per lead (as of October 2026).
If you sell other lines too
SmartFinancial has no final expense or annuity leads. The companies below do, and they also overlap with the lines SmartFinancial sells.
Financialize also sells final expense and annuity.
Lead Connections matches SmartFinancial on two of its seven lines, adds final expense, annuity, cancer, long term care and veterans and has nothing for auto, home, renters, health or commercial.
Compared with SmartFinancial, Lead Concepts adds final expense, annuity and mortgage protection. Lead Concepts has no auto, home, renters, health, life or commercial, and the other line is the same.
Caboom Leads has final expense and annuity too.
Frequently asked questions
What is the best alternative to SmartFinancial?
It depends what is pushing you out of SmartFinancial. EverQuote and QuoteWizard are nearest on lines and lead types. After that a small order from two or three of them tells you more than a list will, since you see what each sale costs.
How do I compare SmartFinancial with its alternatives?
Hold each one up against SmartFinancial on lines and lead types first, then on whether the leads are shared. After that, check what it takes to start and what you can do about a bad lead. Each review above covers all four.
How we chose
Every company listed sells at least one of the same lines as SmartFinancial. Inside each group the order follows how closely lines and lead types match, taken from their published product pages. Read the SmartFinancial review or compare every company on the lead companies page.
How we researched this. We based this page on each company's published pricing where available, terms and product pages, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.