QuoteWizard vs MediaAlpha: leads, pricing and terms compared
QuoteWizard fits agents who want to buy by package across six lines, with exclusive options on every line except Medicare and WizardCalls live transfers for home and auto. MediaAlpha fits auto, home and life agents who want to set their own bid or pick leads at a fixed price, starting from a $250 deposit that becomes lead credit. Neither requires a long-term contract.
Side by side
| QuoteWizard | MediaAlpha | |
|---|---|---|
| Lines Differs | Auto, home, renters, health, Medicare and life | Auto, home and life |
| Lead types Differs | Real-time leads and live transfers | Real-time leads |
| Shared or exclusive Differs | Shared: real-time leads (all lines) Exclusive: real-time leads (auto, home, renters, health and life) and live transfers (home and auto) | Shared: real-time leads (all lines) Exclusive: real-time leads (all lines) |
| Price Differs | From $4.50 per lead for renters to $26.75 for premium auto search leads | Set by your bid or a fixed price shown in your account. Prices are not published for independent agents |
| To start Differs | Pay as you go | $250 deposit |
| Contract | No long-term contract | No contract or minimum spend |
| Returns Differs | Up to 25% of leads within 10 days | Credit for invalid leads, requested within seven days |
| Coverage | All 50 states | All 50 states |
| Sample leads published Differs | Auto, home, renters, health, Medicare and life | Auto |
| Named integrations Differs | 23: AgencyMVP, AgencyZoom, APEX, Blitz, Contactability, Convoso and 17 more | 5: Ricochet360, AgencyZoom, Allstate Lead Manager, APEX and ECRM |
| Headquarters Differs | Seattle, Washington | Los Angeles, California |
Which one fits you
Choose QuoteWizard if
- You sell renters, health or Medicare as well as auto, home and life
- You want exclusive leads or live transfers
- You want known starting prices for auto, home or renters packages
Choose MediaAlpha if
- You want to control what you pay per lead by bid or fixed price
- You write auto, home or life
- You want your deposit to become lead credit
Products and getting started
QuoteWizard
- Fill out the join form on the agent site and choose your lines.
- Pick packages and filters with a sales rep, along with your territory and daily or weekly caps.
- Set the amount charged to your card. The card is charged again once your balance falls under what a single lead costs. You can set a cash cap to stop automatic charges.
- Leads arrive in the QuoteWizard dashboard and by email, and can post into your CRM, rater or dialer.
- Pause when you need to. Standard accounts get 45 vacation days a year, and higher-volume accounts get more.
MediaAlpha
- As an independent agent, open an account and deposit at least $250. The deposit becomes lead credit.
- Set up your profile with state, ZIP codes and radius, shopper types, vehicle counts, coverage and driving history, a delivery schedule, a daily cap and your bid.
- Leads arrive in your account and by email, with optional text alerts or a post to your lead management system.
- Turn on auto-refill so your account tops up when the balance falls below the account minimum.
Price and cost to start
QuoteWizard publishes starting package prices, such as $7.88 for an Auto Premium lead and $7.50 for home, and the filters you add push that up. MediaAlpha publishes no general price list, so you either bid in an auction or take leads at a fixed price. MediaAlpha also wants a $250 deposit up front that turns into lead credit, while QuoteWizard bills as you go and publishes no deposit.
Full pricing: QuoteWizard and MediaAlpha.
Shared or exclusive
Neither sells a shared lead to more than four buyers, but they limit the crowd in different ways. MediaAlpha allows only one agent tied to any given carrier, while QuoteWizard reports an average of about 1.7 buyers on auto and 1.8 on home. MediaAlpha keeps exclusives to auto, home and life web leads, and QuoteWizard adds exclusive renters and health plus WizardCalls transfers that go to a single agent.
Every offer: QuoteWizard and MediaAlpha.
Lead returns
QuoteWizard gives you 10 days to ask for credit on a bad lead and lets you send back up to 25% of them, against 7 days and a 20% monthly cap at MediaAlpha. MediaAlpha publishes its accepted reasons and refuses credit when only one of the phone and email is bad. QuoteWizard keeps its reasons unpublished, so request the policy before funding, and both settle approved returns as account credit.
Full return terms: QuoteWizard and MediaAlpha.
Contract and cancellation
Neither one locks you into a term. MediaAlpha lets you pause whenever you like and refunds what's left of your balance when you close, but after 90 days without a purchase it charges the greater of 10% or $10 a month, paused or not. QuoteWizard caps pauses at 45 days a year on standard accounts and doesn't publish how to cancel or whether leftover funds come back.
Full contract terms: QuoteWizard and MediaAlpha.
Delivery and integrations
Both drop leads into an online account, send alerts by email or text and can post them to a CRM. QuoteWizard goes further with dialer and rater connections and lets you change caps and territory from the same dashboard. MediaAlpha's email alert shows only the first name and last initial, and its terms ask you to reach each lead within 48 hours.
Delivery details: QuoteWizard and MediaAlpha.
Lead quality checks
Both log consent with TrustedForm and Jornaya. QuoteWizard says every lead passes its own validation process and it screens calls, with most shoppers finding QuoteWizard.com or its partner sites through Google, Bing and Yahoo. MediaAlpha mixes its own quote sites like QuoteLab with embedded forms, call centers and third-party leads, and its agent terms say it verifies no one and won't warrant TCPA compliance.
Lead sources and consent: QuoteWizard and MediaAlpha.
Alternatives to QuoteWizard and MediaAlpha
- SmartFinancial sells live transfers and web leads, shared and exclusive. Three agents is the most a shared lead goes to.
- EverQuote sells real-time auto and home data leads and live transfers, and has no minimum spend.
- Hometown Quotes sells real-time leads for auto, home, life, health and renters, shared or exclusive, and live transfers for auto, home and life.
Frequently asked questions
Which one sells exclusive leads?
QuoteWizard sells exclusive leads in life, health, home, auto and renters. MediaAlpha sells shared leads to up to four buyers by default and also lists exclusive real-time web leads in auto, home and life.
How is pricing set?
QuoteWizard prices each package and its filters. MediaAlpha lets independent agents bid at or above a minimum or buy at a fixed price shown in the account.
Do QuoteWizard or MediaAlpha require a contract?
No. Neither requires a long-term contract.
How we researched this. We based this comparison on each company's published pricing where available, terms and product pages, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.