InsuranceAgencyTools

OneLife Marketing Solutions review: leads, pricing and terms

By the IAT editorial team | Updated October 6, 2026

OneLife Marketing Solutions sells exclusive leads to agents from its own landing pages and paid campaigns on Meta, Google, TikTok and YouTube. It offers real-time web leads, telemarketing-verified leads, live transfers and pre-set Medicare appointments across Medicare, final expense, life, IUL, mortgage protection, auto and health.

Each lead goes to one buyer, and OneLife works with one agency partner per geography.

Best for
Medicare, final expense, life and IUL agents who want exclusive leads with detailed filters for each line
Formats
Real-time web leads, telemarketing-verified leads, live transfers and appointments
Lines
Medicare Advantage, turning 65, Medicare supplement, final expense, life, IUL, mortgage protection, auto, health and Medicare
Shared or exclusive
Exclusive, one buyer per lead and one agency partner per geography
Price
Quoted by line, lead type and volume
To start
A signed order or program agreement. Onboarding takes about seven business days
Contract
Set by your signed order or program agreement
Returns
Automatic credit for qualifying leads, processed within 24 hours. Florida life leads have a 48-hour return window
States
Nationwide, by state, ZIP or producer license footprint

Our take

OneLife fits Medicare, final expense, life and IUL agents who want exclusive leads and want to shape them closely: by enrollment window and plan type for Medicare, by face amount and issue type for final expense, or by premium and income for IUL. The one-partner-per-geography rule suits agencies that want a territory to themselves.

Most agents should start with real-time web leads in one line and their licensed states, set daily caps and hours, then add live transfers or appointments once they know their cost per sale.

Plan for about a week of onboarding before your first leads arrive.

Pros

  • Exclusive leads, one buyer per lead and one agency partner per geography
  • Detailed filters for each line, from Medicare enrollment window to IUL premium
  • Consent captured with an unbundled checkbox and server-stamped records
  • Native connections to HubSpot, Salesforce, GoHighLevel, AgencyZoom, EZLynx and more
  • Credits for qualifying bad leads are automatic

Cons

  • No published prices
  • No general return window is published, and Florida life leads must be returned within 48 hours

Product details

Screenshot of OneLife Marketing Solutions' product page at onelifemarketingsolutions.com
OneLife Marketing Solutions' product page at onelifemarketingsolutions.com, as it looked on October 8, 2026.
ProductLinesWho gets it
Exclusive real-time web leadsMedicare Advantage, turning 65, Medicare supplement, final expense, life, IUL, mortgage protection, auto and healthOne agent
Exclusive live transfersMedicare Advantage, turning 65, Medicare supplement, final expense, life, IUL, mortgage protection, auto and healthOne agent
Telemarketing-verified leadsMedicare, final expense, life, mortgage protection, auto and healthOne agent
Pre-set Medicare appointmentsMedicareOne agent
Florida life appointmentsLifeOne agent

Live transfers, telemarketing leads and appointments

Live transfers are screened first and bridged to you within seconds of qualifying, with call recordings. Telemarketing-verified leads come from OneLife's callers and arrive within minutes. Pre-set Medicare appointments are booked with the scope of appointment ready.

Getting started

  1. Agree your lines, volume and price in a signed order or program agreement.
  2. Set your licensed states and ZIP clusters, daily and weekly caps and hours, plus filters for each line.
  3. Connect your CRM, dialer or calendar. Live transfers start within a few business days, web leads within the first week and custom builds within 14 days.
  4. Pause any time from your settings.

Pricing

OneLife doesn't publish prices. Each program is quoted by line, lead type and volume, and payment follows the fee schedule in your agreement.

ItemCost
Past-due balancesOneLife can pause delivery and charge 1.5% a month, up to the legal maximum

Pricing is by quote

OneLife Marketing Solutions doesn't publish a price we can put into a calculator, so your cost comes from OneLife Marketing Solutions's quote.

What sets the price

  • You pay for leads, live transfers and appointments

To see what other vendors in the category charge, see the insurance lead companies cost guide.

Filters

Every campaign targets by state, ZIP code and your licensed footprint, with daily and weekly caps and delivery hours. Final expense filters cover age, tobacco use, coverage amount and guaranteed or simplified issue.

Medicare filters cover current plan, Medicaid or dual-eligible status, chronic conditions and enrollment window, and turning 65 leads can target the months before the 65th birthday. Life, IUL, mortgage protection and auto leads have their own filters, such as coverage amount, monthly premium, mortgage size and current carrier.

Lead quality checks

Shoppers come from OneLife's own landing pages, promoted on Meta, Google, TikTok, YouTube and native ad networks. Consent is captured with an unbundled checkbox naming the specific partner, and the timestamp, IP address, browser and disclosure text are stamped on OneLife's server. Phone opt-ins are recorded.

Before delivery, OneLife checks line type, carrier and reachability, scrubs national and state Do Not Call lists plus internal and buyer suppression files, removes duplicates within 90 days and screens for fraud.

Delivery and integrations

Web leads reach your CRM, dialer or transfer queue in less than 90 seconds, by native connection, webhook or email. Live transfers route by your hours and agent availability, and appointments go to your calendar.

OneLife Marketing Solutions integrates with 8 named systems: HubSpot, Salesforce, Velocify, GoHighLevel, Zoho, EZLynx, AgencyZoom and Radius.

Lead returns

Qualifying bad leads are credited automatically, with credits processed within 24 hours: duplicates, invalid or disconnected numbers, the wrong state, leads outside your specs, under-age or already-insured final expense leads, shoppers already in the Medicare Advantage plan you sell and IUL leads that fail the premium screen. Florida life leads have a 48-hour window.

Contract and cancellation details

Your signed order, your statement of work or your program agreement sets the term. You or OneLife can end it if one side breaks an important term and doesn't fix it within 15 days of written notice. Delaware law applies.

OneLife Marketing Solutions alternatives

These lead companies sell similar lines and lead types.

See every option in insurance lead companies.

Frequently asked questions

How much do OneLife Marketing Solutions leads cost?

OneLife doesn't publish prices. Each program is quoted by line, lead type and volume.

Are OneLife leads exclusive?

Yes. Each lead goes to one buyer, and OneLife works with one agency partner per geography.

What is OneLife's return policy?

Qualifying bad leads, such as duplicates, disconnected numbers or leads outside your specs, are credited automatically, usually within 24 hours. Florida life leads must be returned within 48 hours.

How we researched this review. We based this review on the terms and product pages published by OneLife Marketing Solutions, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.

Corrections

Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan OneLife Marketing Solutions quit selling or a contract term that reads different now, let us know and send the link to the page where OneLife Marketing Solutions has it. Somebody here pulls up that page and checks it before we change anything on ours.

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