Best health insurance lead companies
These are the strongest options for health leads we found, ranked by objective trust signals: how much a company discloses, who stands behind it, whether it publishes prices and how many years it has operated. No scores are shown, and your own needs decide which one suits you.
12 companies made the list for health leads, and five of them show a price on their own pages. The published per-lead prices run from $4 at NextGen Leads up to $30 at SmartFinancial, and sharing splits like this: four sell only exclusive and six sell both.
Quick picks by need
- Lowest published exclusive leadNextGen LeadsFrom $4 per lead
- Lowest published live transferSmartFinancialFrom $18 per call
- Sells both shared and exclusiveQuoteWizard, SmartFinancial and BenepathPlus three more
- No depositLeadMaker, AWL and Caboom LeadsPlus one more
12 companies
It sells both exclusive and shared, so you can buy either.
- Best for
- Personal lines agents who want high-volume shared web leads with detailed filters
- Lead types
- Real-time leads
- Shared or exclusive
- Shared or exclusive
- To start
- Pay as you go
- Returns
- Up to 25% of leads within 10 days
- Check first
- The lead credit policy isn't public
It sells both exclusive and shared, so you can buy either.
- Best for
- Agents who want live transfers and web leads in one account
- Shared leads
- $8 to $30 per lead (September 2026)
- Exclusive leads
- $8 to $30 per lead (September 2026)
- Live transfers
- $18 to $70 per call (September 2026)
- Lead types
- Real-time leads, live transfers
- Shared or exclusive
- Shared or exclusive
- To start
- A non-refundable deposit set by SmartFinancial
- Returns
- Up to 10 days, as account credit
- Check first
- Pauses are limited to 14 days
Pick this if you want the choice of exclusive or shared.
- Best for
- Health, group health and commercial agents who want leads from a vendor's own sites
- Lead types
- Real-time leads
- Shared or exclusive
- Shared or exclusive
- To start
- A non-refundable deposit set by Benepath
- Returns
- Within 10 days for bad numbers and fake leads
- Check first
- 2.95% fee on card payments
Pick this if you want to start without a deposit.
- Best for
- Agents who want large volumes of low-cost aged leads, or a caller to work them
- Live transfers
- $1,350 per month (October 2026)
- Aged leads
- $275 to $1,000 per pack (October 2026)
- Lead types
- Live transfers
- To start
- One aged pack of 1,000 leads, paid by PayPal
- Returns
- No refunds or credits
- Check first
- No published consent or Do Not Call process for the leads
It sells real-time data leads and live transfers, so one account covers all of them.
- Best for
- Health, Medicare supplement and life agents who want to set their own bids and manage several producers from one account
- Exclusive leads
- from $4 per lead (October 2026)
- Live transfers
- from $35 per call (October 2026)
- Lead types
- Real-time data leads, live transfers
- Shared or exclusive
- Shared or exclusive
- To start
- A prepaid balance funded by credit card
- Returns
- Up to 10 days, as account credit
- Check first
- Prepaid balance by credit card
Everything it sells here is exclusive, so you never share a shopper.
- Best for
- Agents and call centers who want exclusive live transfers across personal lines, health, Medicare or commercial
- Lead types
- Live transfers, real-time data leads
- Shared or exclusive
- Exclusive
- To start
- A prepaid balance, paid by credit card
- Returns
- Account credit, requested within 48 hours for calls
- Check first
- The agreement renews every year until one side ends it
It sells both exclusive and shared, so you can buy either.
- Best for
- Personal lines agents, including captive agents, who want shared or exclusive leads with free filters
- Lead types
- Real-time leads
- Shared or exclusive
- Shared or exclusive
- To start
- A prepaid deposit
- Returns
- Account credit for eligible bad leads, with no return window published
- Check first
- Returns come back as account credit, not cash
It sells both exclusive and shared, so you can buy either.
- Best for
- Agents who want shared web leads across many lines with no deposit and free geographic targeting
- Lead types
- Real-time leads, live transfers
- Shared or exclusive
- Shared or exclusive
- To start
- No deposit or setup fee
- Returns
- Up to 10 days, as account credit
- Check first
- Web leads are shared, with two to four agents on average
Pick iLeads if its published terms match how you buy leads.
- Best for
- Agents who want auto, home, health and life leads by the lead, with a free account and no minimum
- Lead types
- Real-time leads
- To start
- A free account funded with credits
- Returns
- Free replacement for bad leads bought within 14 days of the lead's date
- Check first
- Leads older than 14 days when you buy them can't be replaced, and other leads are sold as is
Pick this if you only buy exclusive leads.
- Best for
- Life, final expense and annuity agents who want exclusive leads in weekly packs, with no deposit
- Exclusive leads
- $27 per lead (October 2026)
- Aged leads
- $0.75 to $16 per lead (October 2026)
- Lead types
- Real-time leads
- Shared or exclusive
- Exclusive for 30 days, then may be shared
- To start
- One weekly pack paid by card at checkout, with no deposit or setup fee
- Returns
- Replacement leads, requested within three business days
- Check first
- Subscriptions can't be canceled or paused during the minimum term
Pick this if you want to start without a deposit.
- Best for
- Life and health agents who want low-cost real-time or aged leads with published prices
- Exclusive leads
- $22 to $25 per lead (October 2026)
- Aged leads
- from $6 per lead (October 2026)
- Lead types
- Real-time leads
- Shared or exclusive
- Exclusive
- To start
- A single order or a weekly subscription, paid by card, with no setup fee
- Returns
- Replacements for up to 20% of an order, requested within 72 hours
- Check first
- Weekly subscriptions carry a four-week commitment
Pick this if you want real-time leads and live transfers from the same company.
- Best for
- Medicare, final expense, life and IUL agents who want exclusive leads with detailed filters for each line
- Lead types
- Real-time leads, live transfers
- Shared or exclusive
- Exclusive
- To start
- A signed order or program agreement
- Returns
- Automatic credit for qualifying leads, processed within 24 hours
- Check first
- No general return window is published, and Florida life leads must be returned within 48 hours
The order is our default trust order: disclosure, identity, pricing and years in business. Each price is what the company publishes for health leads, with its date.
How we chose
A company qualifies when one of its offers lists health among the lines it sells. That gave us 24 offers from 12 companies, priced September 2026 to October 2026. On deposits, five ask for a deposit and four ask for none.
Aged leads are a separate kind of product, so the four aged offers from four companies are kept out of the counts above. Results with health leads vary with your market and your follow-up habits. Spend a little with two or three, treat their leads identically and compare what each policy costs you.
Frequently asked questions
How do I choose a company for health leads?
Shortlist a few and trial each with a modest purchase of health leads, following up on every lead identically before you commit more money. Six of the 12 publish a window for reporting bad leads, between 3 and 10 days, so ask the others for theirs in writing.
When do exclusive health leads justify what they cost?
Sometimes, when they close more often. The cheapest exclusive price per lead here is $4 at NextGen Leads, against $8 at SmartFinancial for shared. Judge by what each sale costs you.
What do health leads cost?
Published prices here are $4 to $30 per lead across four companies, $18 to $70 per call across two companies and $1,350 to $2,300 per month across one company. Seven of the 12 publish no price for it.
Why are aged leads listed separately?
Aged health leads are a separate kind of product. The shoppers were sold to earlier buyers first and the low price reflects low contact rates.
All four that sell them also sell fresh leads on this line. The lowest aged price published for health leads is $0.75 to $16 per lead.
How we researched this. We based this page on each company's published pricing where available, terms and product pages, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.