Caboom Leads vs G.O.A.T. Leads: leads, pricing and terms compared
Both sell real-time and aged leads to final expense, life, IUL and veteran agents, with published prices and weekly ordering. Caboom Leads fits agents who want fresh leads that are exclusive for a set period, in weekly packs with no deposit. G.O.A.T. Leads fits agents who want exclusive real-time leads at published tier prices, with mortgage protection and trucker life among its lines.
Side by side
| Caboom Leads | G.O.A.T. Leads | |
|---|---|---|
| Lines Differs | Final expense, life, veteran life, Medicare, home, auto, health, IUL and annuity | Veteran life, final expense, IUL, mortgage protection, trucker, health and Spanish-language life |
| Lead types | Real-time leads and aged leads | Real-time leads and aged leads |
| Shared or exclusive Differs | Exclusive: real-time leads (all lines) Aged: final expense, Medicare, life, veteran life, annuity, home, auto and health | Exclusive: real-time leads (all lines) Aged: final expense, IUL, veteran life, mortgage protection, trucker and health |
| Price Differs | Fresh leads from $25 to $75 per lead for most lines, and $250 or more for Roth conversion and annuity. Aged leads by age band | Real-time leads from $19 to $31 for final expense to $49 to $82 for trucker life |
| To start Differs | No deposit. Pay by card per pack | No deposit. Card per order or weekly plan |
| Contract Differs | One-time packs have no contract. Weekly subscriptions run 4 or 12 weeks, and monthly annuity subscriptions have a 3-month minimum | Weekly subscriptions run at least four weeks |
| Returns Differs | Replacement leads, requested within three business days | Replacements for up to 20% of an order, requested within 72 hours |
| Coverage Differs | All 50 states | All 50 states except New York |
| Sample leads published Differs | None | Veteran life, final expense, IUL, mortgage protection, trucker, health and Spanish-language life |
| Named integrations Differs | None named | 5: GoHighLevel, Ringy, Salesforce, HubSpot and direct API or webhook |
Which one fits you
Choose Caboom Leads if
- You want exclusive fresh leads
- You also sell Medicare, annuity, auto or home
- You want to order one pack at a time with no deposit
Choose G.O.A.T. Leads if
- You want real-time leads sold to one agent only
- You sell mortgage protection or trucker life
- You want aged leads in four age bands
Products and getting started
Caboom Leads
- Choose a line, a weekly quantity of 20 to 100 and the states you want. Each pack size sets a minimum number of states.
- Pay by card at checkout, either one time or on a 4-, 8- or 12-week plan, and pick an immediate or later start date.
- Orders usually start within 24 to 72 hours, and leads arrive in the portal, by email and text and in Google Sheets as they are generated.
G.O.A.T. Leads
- Create an account and choose a line, a quality tier and your states, ZIP radius, age range or income band.
- Pay by card for a single order or a weekly subscription. There's no setup fee.
- Orders usually start within 24 hours and fill within about three days, with each lead sent to your CRM, email or text as it comes in.
- Pause a subscription for up to seven days per pause or cancel in the dashboard, and the cancellation applies once the paid period closes.
Price and cost to start
Both post their prices. A final expense lead is a flat $25 at Caboom Leads, while G.O.A.T. Leads charges $19 to $31 depending on the quality tier you choose, and its IUL leads run $19 to $48 against Caboom's $60. Neither takes a deposit or setup fee, and both cut the per-lead price for weekly subscribers.
Full pricing: Caboom Leads and G.O.A.T. Leads.
Shared or exclusive
G.O.A.T. Leads sells each real-time lead to one licensed agent and names no end date for that exclusivity. Caboom's runs 30 days, or 60 on annuity leads, after which the lead can go into a shared pool unless you mark it Sold and file the results form. On aged leads, Caboom's may have been sold before, while G.O.A.T. says its aged leads were never sold but may have been called.
Every offer: Caboom Leads and G.O.A.T. Leads.
Lead returns
Both swap bad leads for new ones rather than refunding cash. Caboom Leads gives you 3 business days from delivery and accepts wrong numbers, which G.O.A.T. Leads refuses. G.O.A.T. allows 72 hours after the order fills, caps replacements at 20% of the order and has support call a disconnected number to confirm it, while Caboom replaces nothing on aged leads.
Full return terms: Caboom Leads and G.O.A.T. Leads.
Contract and cancellation
Each company holds subscribers to a minimum run. G.O.A.T. Leads requires four weeks, allows pauses of up to 7 days and blocks new subscriptions if you cancel two or more early, while Caboom Leads plans run 4 or 12 weeks (3 months for annuity) and nothing can be paused or reduced before the minimum ends. Caboom also sells one-time packs with no contract.
Full contract terms: Caboom Leads and G.O.A.T. Leads.
Delivery and integrations
G.O.A.T. Leads moves faster, sending real-time leads in under 60 seconds by CRM, API, webhook, email or text, with orders usually starting within 24 hours and filling within 3 days. Caboom Leads orders typically begin in 24 to 72 hours and trickle in as leads are generated, through its portal, email, text, Google Sheets or a CSV download.
Delivery details: Caboom Leads and G.O.A.T. Leads.
Lead quality checks
Caboom Leads confirms the shopper's cell with a six-digit text code on statewide fresh offers and finds shoppers through its own targeted advertising and surveys, along with affiliates and outside vendors. G.O.A.T. Leads runs its own landing pages on social and video ads, can attach a TrustedForm consent certificate and holds back spam, duplicates and agents testing the form before delivery. A carrier check also flags dead numbers.
Lead sources and consent: Caboom Leads and G.O.A.T. Leads.
Alternatives to Caboom Leads and G.O.A.T. Leads
- OneLife Marketing Solutions sells exclusive real-time leads, live transfers and Medicare appointments, and works with one agency partner per geography.
- Speakeasy Leads sells small packs of exclusive life, final expense, mortgage protection and IUL leads at published prices.
- TTC Leads sells exclusive final expense leads from Facebook ads that carry the agent's brand, plus TV and web live transfers, all at published prices.
- Lead Heroes sells exclusive telemarketed final expense and Medicare leads. It also does callbacks, live transfers and appointments.
- NextGen Leads sells health, Medicare supplement and life leads and live transfers by second-price auction.
Frequently asked questions
Are Caboom Leads and G.O.A.T. Leads exclusive?
Caboom's standard fresh leads are exclusive for 30 days, and annuity leads for 60, before they may enter a shared pool. Its aged leads are resold.
G.O.A.T. real-time leads are exclusive and sold to one licensed agent. Its aged leads have not been sold before, though other agents may already have called them.
How do replacements work?
Caboom replaces bad leads you report within three business days. G.O.A.T. replaces up to 20% of an order when you flag eligible leads within 72 hours after the order fills.
Do Caboom Leads or G.O.A.T. Leads require a subscription?
No. Both sell one-time orders. Their weekly subscriptions run for a set number of weeks and lower the price per lead.
How we researched this. We based this comparison on each company's published pricing where available, terms and product pages, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.