Best IUL lead companies
Here are the strongest IUL leads options we found. The order comes from objective trust signals (disclosure, identity, published pricing and years in business) and no scores are shown. Which one is right comes down to your own needs.
Four companies sell IUL leads, and three of them put a price on it. The published per-lead prices run from $19 at G.O.A.T. Leads up to $75 at Caboom Leads. On sharing there is no split, since all of them sell exclusive.
Quick picks by need
- Lowest published exclusive leadG.O.A.T. LeadsFrom $19 per lead
- No depositCaboom Leads, G.O.A.T. Leads and Speakeasy Leads
4 companies
Pick this if you want to start without a deposit.
- Best for
- Life, final expense and annuity agents who want exclusive leads in weekly packs, with no deposit
- Exclusive leads
- $60 per lead (October 2026)
- Lead types
- Real-time leads
- Shared or exclusive
- Exclusive for 30 days, then may be shared
- To start
- One weekly pack paid by card at checkout, with no deposit or setup fee
- Returns
- Replacement leads, requested within three business days
- Check first
- Replacement leads only, with no cash refunds
Pick this if you only buy exclusive leads.
- Best for
- Life and health agents who want low-cost real-time or aged leads with published prices
- Exclusive leads
- $19 to $48 per lead (October 2026)
- Aged leads
- from $8 per lead (October 2026)
- Lead types
- Real-time leads
- Shared or exclusive
- Exclusive
- To start
- A single order or a weekly subscription, paid by card, with no setup fee
- Returns
- Replacements for up to 20% of an order, requested within 72 hours
- Check first
- No phone support line on the site
Pick this if you only buy exclusive leads.
- Best for
- Life and final expense agents who want small exclusive lead packs at published prices
- Exclusive leads
- $900 to $2,100 per pack (October 2026)
- Lead types
- Real-time leads
- Shared or exclusive
- Exclusive
- To start
- One pack, paid at checkout, with Affirm financing available
- Returns
- Replacement leads, requested within 48 hours
- Check first
- Replacement leads only, up to a 20% return rate
Everything it sells here is exclusive, so you never share a shopper.
- Best for
- Medicare, final expense, life and IUL agents who want exclusive leads with detailed filters for each line
- Lead types
- Real-time leads, live transfers
- Shared or exclusive
- Exclusive
- To start
- A signed order or program agreement
- Returns
- Automatic credit for qualifying leads, processed within 24 hours
- Check first
- No general return window is published, and Florida life leads must be returned within 48 hours
The order is our default trust order: disclosure, identity, pricing and years in business. Each price is what the company publishes for IUL leads, with its date.
How we chose
A company qualifies when one of its offers lists IUL among the lines it sells. That gave us 6 offers from four companies, priced October 2026. On deposits, three ask for none.
One offers from one company sell aged leads. They are left out of the counts and prices here.
Position in a list says little about which seller of IUL leads will work for you. What a sale costs you says more, so trial two or three with modest orders.
Frequently asked questions
How do I choose a company for IUL leads?
Start with two or three companies that sell IUL leads, buy a few leads from each and follow up on all of them identically. Only one of the four publishes a return window, at 3 days, so get the rest in writing before you spend much.
Are IUL leads sold exclusive?
Every one of the four sells IUL leads exclusive. With no shared version on this page, the useful number is cost per sale, not the price of a single lead.
What do IUL leads cost?
Going by the prices companies publish: $19 to $75 per lead across two companies and $900 to $2,100 per pack across one company. One of the four leaves the price off.
Why are aged leads listed separately?
Aged leads are older contacts resold after the first buyers, so they behave like a marketing list more than a fresh lead. The one company that sells them also sells fresh leads on this line. The lowest aged price published for IUL leads is from $8 per lead.
How we researched this. We based this page on each company's published pricing where available, terms and product pages, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.