MediaAlpha alternatives
Not everyone stays with MediaAlpha, and the reasons vary. It could be what the leads cost, or that they go to other buyers too, or a deposit, or a line MediaAlpha just does not sell. Each group below starts from one of those, and every company has a full review you can open.
Most similar to MediaAlpha
The companies below match MediaAlpha most closely on lines and lead types.
QuoteWizard sells auto, home and life like MediaAlpha, plus renters, health and Medicare.
SmartFinancial has all three of the lines MediaAlpha sells and adds renters, health, Medicare and commercial.
Besides auto, home and life, which MediaAlpha also sells, Hometown Quotes has renters and health.
EverQuote skips life, which MediaAlpha does sell.
If you don't want a deposit
MediaAlpha starts with a deposit or prepaid balance. These companies sell by the order with neither.
Financialize has life like MediaAlpha, plus final expense and annuity. What Financialize lacks is auto and home.
Financialize sells exclusive leads, where MediaAlpha sells exclusive and shared leads. Financialize takes no deposit.
AWL matches MediaAlpha line for line and also has renters, health, Medicare, annuity, commercial and three other lines. AWL asks for no deposit and sells by the order.
Caboom Leads sells auto, home and life like MediaAlpha, plus health, Medicare, final expense, annuity and IUL. MediaAlpha sells exclusive and shared leads, while Caboom Leads sells exclusive and aged leads. Caboom Leads asks for no deposit and sells by the order.
Of the three lines MediaAlpha sells, Speakeasy Leads has one: life. Speakeasy Leads also sells final expense, mortgage protection and IUL and leaves out auto and home.
Speakeasy Leads sells exclusive leads, where MediaAlpha sells exclusive and shared leads. Speakeasy Leads takes no deposit.
If you want live transfers
Not a product MediaAlpha carries: live transfers. The companies here sell them in at least one of its lines.
QuoteWizard has no published price for WizardCalls.
SmartFinancial lists live call transfers at $18 to $70 per call (as of September 2026).
Hometown Quotes doesn't post a price for live transfers.
EverQuote doesn't post a price for live transfers.
If you want aged leads
MediaAlpha doesn't sell aged leads. These companies do, in at least one of the same lines.
LeadMaker sells auto, home and life like MediaAlpha, plus renters, health, Medicare and mortgage protection. LeadMaker prices aged insurance leads at $275 to $1,000 per pack (as of October 2026).
iLeads matches MediaAlpha line for line and also has health. iLeads has no published price for aged web leads.
Caboom Leads prices aged life leads at $1 to $21 per lead (as of October 2026).
If you sell other lines too
MediaAlpha has no health, Medicare, final expense, commercial or annuity leads. The companies below do, and they also overlap with the lines MediaAlpha sells.
Benepath has all three of the lines MediaAlpha sells and adds health, Medicare and commercial. Benepath offers exclusive, shared and aged leads, compared with exclusive and shared leads at MediaAlpha.
Besides auto, home and life, which MediaAlpha also sells, Centerfield has health, Medicare and commercial. Centerfield sells exclusive leads, where MediaAlpha sells exclusive and shared leads.
For health, Medicare, commercial and annuity, AWL is an option.
Caboom Leads adds health, Medicare, final expense and annuity.
Frequently asked questions
What is the best alternative to MediaAlpha?
Start with EverQuote and QuoteWizard, since they sell about what MediaAlpha does in lines and lead types. Then buy a few leads from two or three companies and see what each sale costs you, which tells you more than any list.
How do I compare MediaAlpha with its alternatives?
Four things separate MediaAlpha from the rest: lines and lead types, shared or exclusive, how you get started and what happens to a bad lead. Each review linked above takes them one at a time.
How we chose
We kept only companies that sell at least one line MediaAlpha does, then ordered each group by how well lines and lead types match, going by their published product pages. Read the MediaAlpha review or compare every company on the lead companies page.
How we researched this. We based this page on each company's published pricing where available, terms and product pages, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.