iLeads review: leads, pricing and terms
iLeads is a Southern California lead company founded in 1996, and it sells auto, home, health and life leads from people who filled out an insurance quote form online. Leads come in both real-time and aged form, sourced from its own websites, from outside affiliates and from inventory that other lead companies hold.
The account is free to open. You fund it with credits and pick leads one at a time in the store, and each lead shows its price before you buy it.
- Best for
- Agents who want auto, home, health and life leads by the lead, with a free account and no minimum
- Formats
- Real-time leads and aged leads
- Lines
- Auto, home, health and life
- Price
- Shown on each lead in the store before you buy. Aged leads cost less than real-time leads
- To start
- A free account funded with credits
- Contract
- No minimum order. Using the store means agreeing to iLeads' terms
- Returns
- Free replacement for bad leads bought within 14 days of the lead's date
- States
- Nationwide, by territory
Our take
iLeads fits auto, home, health and life agents who want to choose individual leads, with the price visible before they buy and no minimum order.
Most agents should start by filtering to the territory they're licensed in and the line they sell, buy a few real-time leads and a few aged leads and compare cost per sale. Aged leads sell in three age bands, and older bands cost less.
Real-time leads are posted as they come in, so call new leads as soon as they arrive.
Pros
- You see the price of each lead before buying
- No minimum order and a free account
- Real-time and aged leads in the same store
- Filters for line, territory and owner-occupied households
Cons
- Leads older than 14 days when you buy them can't be replaced, and other leads are sold as is
- iLeads can end or suspend your access without notice
Product details
| Product | Lines | Lead age |
|---|---|---|
| Real-time web leads | auto, home, health and life | Posted in real time |
| Aged web leads | auto, home, health and life | 0-30 days, 31-60 days and 61-90+ days |
iLeads sells real-time and aged leads in four lines. It also sells marketing lists and data products for other uses, and those are separate from the leads on this page.
Getting started
- Create a free account. You need to be 18 or older.
- Fund the account with credits. Available credits apply to your invoice at checkout, and you can switch them off.
- Filter the live inventory by line, by household and by the territory where you're licensed, then add leads to your cart and check out.
Pricing
iLeads shows you the exact price of each lead before you buy it. Aged leads are priced below real-time leads, and older leads cost less.
Pricing is by quote
iLeads doesn't publish a price we can put into a calculator, so your cost comes from iLeads's quote.
What sets the price
- Fixed price per lead in the store. Price decreases as lead age increases
- You pay for leads
To see what other vendors in the category charge, see the insurance lead companies cost guide.
Filters
You filter live inventory by line (auto, home, health or life), territory and household, such as owner-occupied homes. For aged leads you also choose an age band: 0 to 30 days, 31 to 60 days or 61 to 90+ days.
Lead quality checks
Leads come from iLeads' own websites, outside affiliates and inventory consigned by other lead companies. iLeads says it checks leads against property and homeownership records. Aged leads come from iLeads' older leads and from other generators, and are resold.
Delivery and integrations
You buy leads in the iLeads store and the inventory is open at all hours. Each lead includes the phone number and email the shopper entered.
Lead returns
iLeads replaces for free any lead that has bad contact information, is a fictitious record or is a duplicate. Leads that were more than 14 days old when you bought them aren't eligible. Every other lead is sold as is.
| Usually credited | Usually refused |
|---|---|
|
|
Contract and cancellation details
You agree to iLeads' terms when you use the store, and there is no minimum order. You can't resell or share the leads. iLeads can end or suspend access without notice, and disputes go to individual arbitration under California law.
iLeads alternatives
These lead companies sell similar lines and lead types.
See every option in insurance lead companies.
Frequently asked questions
How much do iLeads leads cost?
iLeads shows the price on each lead in its store before you buy. It doesn't publish a price list, and aged leads cost less than real-time leads.
Is there a minimum order at iLeads?
No. You open a free account, load it with credits and buy as many leads as you want, under iLeads' terms.
What is an aged lead at iLeads?
An aged lead is an earlier quote request sold again at a lower price, in age bands of 0 to 30 days, 31 to 60 days and 61 to 90+ days.
Can I return iLeads leads?
iLeads replaces leads with bad contact information, fictitious records and duplicates for free, as long as the lead was no more than 14 days old when you bought it. Other leads are sold as is.
How we researched this review. We based this review on the terms and product pages published by iLeads, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Corrections
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan iLeads quit selling or a contract term that reads different now, let us know and send the link to the page where iLeads has it. Somebody here pulls up that page and checks it before we change anything on ours.