Best home insurance lead companies
These are the strongest options for home leads we found, ranked by objective trust signals: how much a company discloses, who stands behind it, whether it publishes prices and how many years it has operated. No scores are shown, and your own needs decide which one suits you.
12 companies made the list for home leads, and six of them show a price on their own pages. Prices per lead go from $7.50 (QuoteWizard) to $30 (SmartFinancial). On sharing, three sell only exclusive and six sell both.
Quick picks by need
- Lowest published shared leadQuoteWizardFrom $7.50 per lead
- Lowest published exclusive leadSmartFinancialFrom $8 per lead
- Sells both shared and exclusiveQuoteWizard, SmartFinancial and MediaAlphaPlus three more
- No depositLeadMaker, AWL and Caboom Leads
- AppointmentsNext Call ClubThe only one
12 companies
Pick this if you want the choice of exclusive or shared.
- Best for
- Personal lines agents who want high-volume shared web leads with detailed filters
- Shared leads
- $7.50 per lead (October 2026)
- Lead types
- Real-time leads, live transfers
- Shared or exclusive
- Shared or exclusive
- To start
- Pay as you go
- Returns
- Up to 25% of leads within 10 days
- Check first
- Live transfers only for home and auto
Pick this if you want real-time leads and live transfers from the same company.
- Best for
- Agents who want live transfers and web leads in one account
- Shared leads
- $8 to $30 per lead (September 2026)
- Exclusive leads
- $8 to $30 per lead (September 2026)
- Live transfers
- $18 to $70 per call (September 2026)
- Lead types
- Real-time leads, live transfers
- Shared or exclusive
- Shared or exclusive
- To start
- A non-refundable deposit set by SmartFinancial
- Returns
- Up to 10 days, as account credit
- Check first
- Returns come back as credit only
Everything it sells here is exclusive, so you never share a shopper.
- Best for
- Health, group health and commercial agents who want leads from a vendor's own sites
- Lead types
- Real-time leads
- Shared or exclusive
- Exclusive
- To start
- A non-refundable deposit set by Benepath
- Returns
- Within 10 days for bad numbers and fake leads
- Check first
- Returns limited to 10 days
A fit if you do not want to fund a deposit first.
- Best for
- Agents who want large volumes of low-cost aged leads, or a caller to work them
- Live transfers
- $1,350 per month (October 2026)
- Aged leads
- $275 to $1,000 per pack (October 2026)
- Lead types
- Live transfers
- To start
- One aged pack of 1,000 leads, paid by PayPal
- Returns
- No refunds or credits
- Check first
- Caller packs need 14 days' written notice to cancel
It sells both exclusive and shared, so you can buy either.
- Best for
- Agents who want auto, home and life leads, shared by default, on their own price terms, with no contract and a small starting deposit
- Shared leads
- from $12 per lead (October 2026)
- Lead types
- Real-time leads
- Shared or exclusive
- Shared or exclusive
- To start
- Independent agents start with a $250 deposit that becomes lead credit
- Returns
- Credit for invalid leads, requested within seven days
- Check first
- Most leads are shared with up to four buyers, and only leads identified as exclusive are not shared
It sells live transfers and real-time data leads, so one account covers all of them.
- Best for
- Agents and call centers who want exclusive live transfers across personal lines, health, Medicare or commercial
- Lead types
- Live transfers, real-time data leads
- Shared or exclusive
- Exclusive
- To start
- A prepaid balance, paid by credit card
- Returns
- Account credit, requested within 48 hours for calls
- Check first
- Calls that reach your voicemail aren't credited
It sells real-time leads and live transfers, so one account covers all of them.
- Best for
- Personal lines agents, including captive agents, who want shared or exclusive leads with free filters
- Lead types
- Real-time leads, live transfers
- Shared or exclusive
- Shared or exclusive
- To start
- A prepaid deposit
- Returns
- Account credit for eligible bad leads, with no return window published
- Check first
- Live transfer pricing and billing rules aren't published
Pick this if you would rather not put money down before you buy.
- Best for
- Agents who want shared web leads across many lines with no deposit and free geographic targeting
- Lead types
- Real-time leads, live transfers
- Shared or exclusive
- Shared or exclusive
- To start
- No deposit or setup fee
- Returns
- Up to 10 days, as account credit
- Check first
- Filters beyond geography add to the price
It publishes a 30-day return window.
- Best for
- Auto and home agents who want real-time leads and calls with no minimum spend
- Lead types
- Real-time data leads, live transfers
- Shared or exclusive
- Shared or exclusive
- To start
- Prepaid balance, no minimum spend
- Returns
- Up to 20% of a month's leads, within 30 days
- Check first
- Returns capped at 20% of a month's leads
Pick iLeads if its published terms match how you buy leads.
- Best for
- Agents who want auto, home, health and life leads by the lead, with a free account and no minimum
- Lead types
- Real-time leads
- To start
- A free account funded with credits
- Returns
- Free replacement for bad leads bought within 14 days of the lead's date
- Check first
- ILeads can end or suspend your access without notice
It sells real-time leads, live transfers and appointments, so one account covers all of them.
- Best for
- Personal lines agencies, including captive agents, that want auto and home leads or a calling team to work them
- Live transfers
- $13,000 per month (October 2026)
- Appointments
- $13,000 per month (October 2026)
- Lead types
- Real-time leads, live transfers, appointments
- To start
- At least 15 leads a day
- Returns
- Replacement or credit when more than 5% of a batch has bad contact details
- Check first
- One-year agreement that renews automatically
It publishes a 3-day return window.
- Best for
- Life, final expense and annuity agents who want exclusive leads in weekly packs, with no deposit
- Exclusive leads
- $29 per lead (October 2026)
- Aged leads
- $0.75 to $16 per lead (October 2026)
- Lead types
- Real-time leads
- Shared or exclusive
- Exclusive for 30 days, then may be shared
- To start
- One weekly pack paid by card at checkout, with no deposit or setup fee
- Returns
- Replacement leads, requested within three business days
- Check first
- Aged leads are final sales with no replacement
This follows our default trust order, which weighs disclosure, identity, pricing and years in business. Prices are what each company publishes for home leads, dated as shown.
How we chose
A company qualifies when one of its offers lists home among the lines it sells. That gave us 26 offers from 12 companies, priced September 2026 to October 2026. On deposits, six ask for a deposit and three ask for none.
Aged leads are a separate kind of product, so the three aged offers from three companies are kept out of the counts above. Which of these suits you for home leads turns on your market, your follow-up style and your budget. Put a modest amount into two or three and see which brings the lowest cost per policy sold.
Frequently asked questions
How do I choose a company for home leads?
Shortlist a few and trial each with a modest purchase of home leads, following up on every lead identically before you commit more money. Eight of the 12 publish a window for reporting bad leads, between 3 and 30 days, so ask the others for theirs in writing.
When do exclusive home leads justify what they cost?
Sometimes, when they close more often. The cheapest exclusive price per lead here is $8 at SmartFinancial, against $7.50 at QuoteWizard for shared. Judge by what each sale costs you.
What do home leads cost?
Published prices here are $7.50 to $30 per lead across four companies, $1,350 to $13,000 per month across two companies and $18 to $70 per call across one company. Six of the 12 publish no price for it.
Why are aged leads listed separately?
Aged home leads are a separate kind of product. The shoppers were sold to earlier buyers first and the low price reflects low contact rates.
All three that sell them also sell fresh leads on this line. The lowest aged price published for home leads is $0.75 to $16 per lead.
How we researched this. We based this page on each company's published pricing where available, terms and product pages, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.