Centerfield review: leads, pricing and terms
Centerfield is a Los Angeles marketing company that sells exclusive data leads and exclusive live transfers to insurance agents through Centerfield Insurance Services, formerly Datalot. Shoppers come from its own digital campaigns and sites, and a concierge team qualifies each one before the handoff.
Live transfers cover commercial, Medicare, health, life, home and auto insurance, and you set your price per call with a maximum bid. Centerfield also runs its own Medicare agency, QuoteManage.
- Best for
- Agents and call centers who want exclusive live transfers across personal lines, health, Medicare or commercial
- Formats
- Live transfers and real-time data leads
- Lines
- Commercial, Medicare, health, life, home and auto
- Shared or exclusive
- Exclusive
- Price
- By bid per call, above a minimum Centerfield sets. Data leads are quoted
- To start
- A prepaid balance, paid by credit card
- Contract
- One year, renewing yearly, and either side can end it with 72 hours' written notice
- Returns
- Account credit, requested within 48 hours for calls
- States
- All 50 and DC, by state
Our take
Centerfield fits agents and call centers who want exclusive live transfers across personal lines, health, Medicare or commercial and are comfortable managing a per-call bid. Captive agents can also ask about carrier programs, since the products available depend on the carrier you represent.
Most agents should start with one line in their own state, a conservative maximum bid and a modest prepaid balance, then raise the bid once they know their cost per sale on transferred calls.
Keep your transfer line answered during your hours, and request any call credit within 48 hours of the transfer.
Pros
- Exclusive live transfers and data leads
- Lines across commercial, Medicare, health, life, home and auto
- Concierge reps qualify each shopper before the handoff
- You set and change your maximum bid per call
- Unused prepaid funds can be withdrawn on request
- Either side can end the agreement with 72 hours' written notice
Cons
- No published prices
- Calls that reach your voicemail aren't credited
- Lead credits are capped at 15% of leads
- The agreement renews every year until one side ends it
Product details
| Product | Lines | Who gets it |
|---|---|---|
| Exclusive insurance live transfers | Commercial, Medicare, health, life, home and auto | One agent |
| Exclusive data leads | Auto, home, life, health and commercial | One agent |
Live transfers are priced by your bid. Data leads are quoted for your area.
Live transfers
A Centerfield concierge reaches the shopper by phone, text or web, confirms what they need and transfers the call to you. You choose your lines and states and pay per call up to your maximum bid. With the optional Bill on No Answer program, a call you miss is sent to you by email with the shopper's details and billed at the same price as a transfer.
Data leads
Data leads are exclusive and come in auto, home, life, health and commercial insurance. Fill out a short contact form and the estimator comes back with volume and pricing for your area.
Getting started
- Ask for a demo account through Agents Alliance or the volume estimator, then pick your lines, states and agent type.
- Accept the Datalot buyer agreement, then prepay a balance by credit card.
- Set a maximum bid on each product. Centerfield sets a minimum bid, and what you pay per call never goes above your maximum.
- Calls ring through to your number, and data leads land in your Datalot account, the same place you manage bids and funds.
- If you want unused funds back, ask the account representative named in your Datalot account.
Pricing
There are no published prices. Live transfers run on a maximum bid, and you can raise or lower it as often as you like. Centerfield sets the minimum for each product, and you never pay more than your maximum.
Data leads are quoted for your area through the estimator. You prepay by credit card, and if 12 months go by with no purchases the balance left over goes back to your card.
Pricing is by quote
Centerfield doesn't publish a price we can put into a calculator, so your cost comes from Centerfield's quote.
What sets the price
- Price is set by your bid per call
- Centerfield sets the minimum bid
- Centerfield gives a volume and pricing estimate after a contact form
To see what other vendors in the category charge, see the insurance lead companies cost guide.
Lead quality checks
Shoppers come from Centerfield's own digital and mobile campaigns and sites, and a concierge team qualifies each one by voice, text or web before the handoff. Shoppers Centerfield can't match to you can be routed to another carrier. Centerfield says it meets HIPAA, CMS, TCPA and SOC 2 requirements.
Delivery and integrations
Live transfers ring through to your transfer number, and data leads arrive in your Datalot account, where you also manage bids and funds.
Lead returns
Calls and leads that fall under Centerfield's credit policy get credited to your account, judged by what the shopper told its concierge. Ask for a call credit within 48 hours of the transfer. Lead credits stop at 15% of the leads you receive.
| Usually credited | Usually refused |
|---|---|
|
|
Contract and cancellation details
The buyer agreement runs for one year and renews each year, but you or Centerfield can end it at any time with 72 hours' written notice. Once you have accepted a lead or call and paid for it, both you and Centerfield can use its data, and in a carrier-sponsored program the carrier can too.
Centerfield alternatives
These lead companies sell similar lines and lead types.
See every option in insurance lead companies.
Frequently asked questions
How much do Centerfield live transfers cost?
Centerfield doesn't publish prices. You pay per call up to the maximum bid you set, above a minimum bid Centerfield sets for each product.
Are Centerfield leads exclusive?
Yes. Centerfield sells its live transfers and data leads as exclusive.
Does Centerfield require a contract?
The buyer agreement runs one year and renews yearly, and either side can end it with 72 hours' written notice.
Can I get credit for a bad Centerfield call?
Yes, for the reasons in Centerfield's credit policy, such as a language barrier, no consumer on the line or a caller outside your filters. Request the credit within 48 hours of the transfer.
How we researched this review. We based this review on the terms and product pages published by Centerfield, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008, including agents who have bought leads from Centerfield and many other providers.
Corrections
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan Centerfield quit selling or a contract term that reads different now, let us know and send the link to the page where Centerfield has it. Somebody here pulls up that page and checks it before we change anything on ours.