Insurance lead test planner
Testing two or three lead companies side by side is the only reliable way to find the ones that work for you. Pick the companies and formats to test, enter your budget and expected close rate, and see how many leads each needs before the result means anything, with each company's minimum order, deposit and return window.
Your test plan
Pick at least one company and enter your expected close rate.
Why small tests mislead
At a 5% close rate, 100 leads gives about 5 sales. One sale more or less moves your close rate from 5% to 4% or 6%, so a single lucky week can make a weak company look like the best one. The table shows how many leads each company needs, 90% sure, before a real gap shows up.
| Your close rate | Leads per company to spot one that closes twice as often | To spot one that closes 1.5 times as often |
|---|---|---|
| 2% close rate | 899 leads | 3,014 leads |
| 5% close rate | 343 leads | 1,159 leads |
| 10% close rate | 157 leads | 540 leads |
| 20% close rate | 64 leads | 231 leads |
How this tool works
The number of leads per company comes from the standard formula for comparing two rates. It answers one question: if one company really closes the chosen number of times as often as another, how many leads does each need so the test shows it most of the time (four times in five)? A lower close rate or a smaller difference needs more leads.
The leads to buy is the larger of that number and the company's published minimum order. Packs are rounded up to whole packs. Cost uses the lowest published price for your line, so a higher tier or a winning bid costs more. Quote-only companies show the leads you need but no cost.
When your budget can't cover the plan, the tool shows what the budget buys and the smallest difference it could find. Your close rate is your own estimate. We never fill it in.