InsuranceAgencyTools

Best commercial insurance lead companies

Updated

Here are the strongest commercial leads options we found. The order comes from objective trust signals (disclosure, identity, published pricing and years in business) and no scores are shown. Which one is right comes down to your own needs.

Four companies made the list for commercial leads, and one of them shows a price on their own pages. Sharing splits like this: two sell only exclusive, one sells only shared and one sells both. Sellers that carry aged leads and nothing else get their own short section further down.

Quick picks by need

  • Sells both shared and exclusiveAWLThe only one
  • No depositAWL

4 companies

  • Pick this if a published return window matters to you. Here it is 10 days.

    Best for
    Agents who want live transfers and web leads in one account
    Shared leads
    $8 to $30 per lead (September 2026)
    Lead types
    Real-time leads
    Shared or exclusive
    Shared
    To start
    A non-refundable deposit set by SmartFinancial
    Returns
    Up to 10 days, as account credit
    Check first
    Unused balance isn't refunded when you leave
    Read the SmartFinancial review
  • Pick this if you want live transfers and real-time data leads from the same company.

    Best for
    Agents and call centers who want exclusive live transfers across personal lines, health, Medicare or commercial
    Lead types
    Live transfers, real-time data leads
    Shared or exclusive
    Exclusive
    To start
    A prepaid balance, paid by credit card
    Returns
    Account credit, requested within 48 hours for calls
    Check first
    Lead credits are capped at 15% of leads
    Read the Centerfield review
  • It publishes a 10-day return window.

    Best for
    Agents who want shared web leads across many lines with no deposit and free geographic targeting
    Lead types
    Real-time leads, live transfers
    Shared or exclusive
    Shared or exclusive
    To start
    No deposit or setup fee
    Returns
    Up to 10 days, as account credit
    Check first
    Returns come back as account credit only
    Read the AWL review
  • Pick this if you only buy exclusive leads.

    Best for
    Commercial lines agencies that want real-time small business leads
    Lead types
    Real-time leads
    Shared or exclusive
    Exclusive
    To start
    Daily volume from one lead to 100 a day
    Read the Tivly review

Companies are in our default trust order (disclosure, identity, pricing, years in business). Each price is the one the company publishes for commercial leads, with its date.

Aged lead sellers

Aged leads are older contacts that were sold to their first buyers and are resold later. They work more like a marketing list of people who showed interest in the past than like a fresh lead, and they are priced low because contact rates are low. The companies below sell nothing but aged leads on this line.

See all aged lead sellers

How we chose

A company qualifies when one of its offers lists commercial among the lines it sells. That gave us 6 offers from four companies, priced September 2026. Looking at upfront money, two ask for a deposit and one ask for none.

Two offers from one company sell aged leads. They are left out of the counts and prices here.

Which of these suits you for commercial leads turns on your market, your follow-up style and your budget. Put a modest amount into two or three and see which brings the lowest cost per policy sold.

Frequently asked questions

How do I choose a company for commercial leads?

Shortlist a few and trial each with a modest purchase of commercial leads, following up on every lead identically before you commit more money. Two of the four publish a window for reporting bad leads, 10 days, so ask the others for theirs in writing.

When do exclusive commercial leads justify what they cost?

Sometimes, when they close more often. Three of the four companies here sell exclusive ones, so judge them by what a sale costs you instead of the sticker price.

What do commercial leads cost?

Published prices here are $8 to $30 per lead across one company. Three of the four publish no price for it.

Why are aged leads listed separately?

Aged commercial leads are a separate kind of product. The shoppers were sold to earlier buyers first and the low price reflects low contact rates. One of the one that sell them sells nothing else on this line.

How we researched this. We based this page on each company's published pricing where available, terms and product pages, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.