InsuranceAgencyTools

LeadMaker alternatives

Updated

People leave LeadMaker over price, sharing, terms or the lines it sells. Find the reason closest to yours below and open the review of any company that catches your eye.

Most similar to LeadMaker

The companies below match LeadMaker most closely on lines and lead types.

  • QuoteWizard skips mortgage protection, which LeadMaker does sell.

  • Of the seven lines LeadMaker sells, SmartFinancial has six, with auto, home and renters among them. SmartFinancial also sells commercial and leaves out mortgage protection. For live transfers, LeadMaker lists $1,350 per month and SmartFinancial lists $18 to $70 per call.

  • Benepath matches LeadMaker on five of its seven lines, adds commercial and has nothing for renters or mortgage protection.

  • EverQuote and LeadMaker both sell auto and home. EverQuote has nothing for renters, health, Medicare, life or mortgage protection.

If you want exclusive leads

The companies below sell exclusive leads in at least one of the lines LeadMaker sells.

  • QuoteWizard sells auto leads to one agent only.

  • SmartFinancial has exclusive web leads.

  • Benepath sells individual and family health (under 65) on an exclusive basis.

  • Hometown Quotes and LeadMaker both sell auto, home and renters. Hometown Quotes has nothing for Medicare or mortgage protection. Hometown Quotes sells real-time web leads on an exclusive basis.

If you sell other lines too

If you also write final expense, commercial or annuity, you'll need another source, since LeadMaker has no leads for them. These companies sell some of those lines and some of the lines LeadMaker does.

  • Of the seven lines LeadMaker sells, Financialize has one: life. Financialize also sells final expense and annuity and leaves out auto, home, renters, health, Medicare and mortgage protection.

  • Compared with LeadMaker, AWL adds annuity, commercial, disability, long-term care and business benefits. AWL has no mortgage protection, and the other six lines are the same.

  • Lead Concepts has Medicare and mortgage protection like LeadMaker, plus final expense and annuity. What Lead Concepts lacks is auto, home, renters, health and life.

  • Caboom Leads matches LeadMaker on five of its seven lines, adds final expense, annuity and IUL and has nothing for renters or mortgage protection. On aged leads, the price is $275 to $1,000 per pack at LeadMaker and $0.75 to $15 per lead at Caboom Leads.

Frequently asked questions

What is the best alternative to LeadMaker?

Start with EverQuote and QuoteWizard, which match LeadMaker most closely on lines and lead types, then place small orders with two or three companies and compare cost per sale.

How do I compare LeadMaker with its alternatives?

Start with the lines and lead types you buy from LeadMaker today. Whether the leads are shared, what it takes to start and how bad leads are handled come next, and each review linked above spells them out.

How we chose

We kept only companies that sell at least one line LeadMaker does, then ordered each group by how well lines and lead types match, going by their published product pages. Read the LeadMaker review or compare every company on the lead companies page.

How we researched this. We based this page on each company's published pricing where available, terms and product pages, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.