EverQuote review: leads, pricing and terms
EverQuote is a public online insurance marketplace that sells auto and home shoppers to agents as real-time data leads and live transfers. Shoppers come from EverQuote's own sites and a network of partner shopping sites, and leads arrive within seconds of the quote request.
Shared leads go to no more than three agents and only one per carrier, and exclusive auto leads cost extra. EverQuote also offers follow-up calling on your leads and managed paid search. There's no minimum spend, and you can cancel whenever you want.
- Best for
- Auto and home agents who want real-time leads and calls with no minimum spend
- Formats
- Real-time data leads and live transfers
- Lines
- Auto and home
- Shared or exclusive
- Shared with three agents at most, one per carrier. Exclusive auto leads cost extra
- To start
- Prepaid balance, no minimum spend
- Contract
- None. Cancel any time
- Returns
- Up to 20% of a month's leads, within 30 days
- States
- Nationwide, by ZIP code
Our take
EverQuote suits auto and home agents who want a steady flow of real-time leads and calls without a minimum spend or a contract. Shared leads go to three agents at most and never to two agents from the same carrier, and carrier subsidy programs can lower the price.
Most agents should start with shared auto leads in a few ZIP codes, set a daily cap and track cost per sale before adding exclusive leads or calls. Agencies with several producers can look at the Accelerated Growth Program once spend is steady.
Prices are set in real time, so review what you're paying in your dashboard as you go. SmartCampaigns can fill your daily cap with leads from nearby ZIP codes, and Customer Success can turn it off if you want only your own ZIP codes.
Pros
- Shared leads go to three agents at most, one per carrier
- Exclusive auto leads available
- No minimum spend, no contract and unused balance refunded when you cancel, except an initial deposit that received a match credit
- 120 seconds to reject a transferred call at no cost
- Follow-up calling and managed paid search available
- Carrier subsidy programs can lower your price
Cons
- No published prices, and prices can change in real time
- SmartCampaigns can add leads outside your criteria unless you opt out
- Returns capped at 20% of a month's leads
- Exclusive leads require buying shared leads too
Product details
| Product | Lines | Who gets it |
|---|---|---|
| Shared data leads | auto and home | Up to three agents, one per carrier (1.7 on average) |
| Exclusive data leads | auto | One agent |
| Live transfers | auto and home | Transferred to you live |
As of October 2026. Most agents are offered four auto lead types and two home lead types, from Premium to Non-Standard. Some carrier program pages also offer life data leads.
Live transfers
A live transfer comes to you in one of two ways: a shopper calls EverQuote, or EverQuote's call center calls a shopper who asked for a quote. Either way EverQuote collects their information first and then connects the ones who want to talk. Once the call reaches you there are 120 seconds to keep it or reject it at no cost, and if you plan to call or text that person again later, get their consent on the call.
Exclusive leads
Exclusive auto leads go to one agent and cost more. They're available only for some leads and only if you also buy shared leads. EverQuote can still market to the shopper.
Lead Connection
EverQuote's callers work the leads you've already bought for up to seven days and transfer the shoppers who agree to talk. EverQuote asks you not to call those leads before day four, and it returns bad contacts for you each week.
Marketing Services and Accelerated Growth
Marketing Services is a paid search campaign EverQuote runs for your agency, available with some carriers. The Accelerated Growth Program, for larger agencies, adds goal-based pricing, priority volume, a business consultant and monthly loyalty credits of up to 17.5% of your lead spend.
Getting started
- Sign up for EverQuote Pro. Captive agents can buy for one carrier and independent agents for one agency.
- Choose your lead types, ZIP codes, days and hours and a daily cap.
- Fund a prepaid balance by card. For data leads your card is charged the amount you chose once the balance falls to $25. For live transfers the threshold is $100.
- Leads arrive in EverQuote Pro and by email, or post into your lead system. Calls ring the number you choose.
- Try to reach each lead within three hours, which the terms ask of every agent.
Pricing
EverQuote doesn't publish prices. Your price depends on the product, the risk profile of the leads, your territory and any carrier subsidy you qualify for, and EverQuote can change prices in real time.
Exclusive leads cost more, and so does Enhanced Targeting, which can aim at high-intent shoppers, owners of small businesses or certain driver ages. There's no minimum spend or setup fee, and you get $250 in credit for each agent you refer who signs up.
Pricing is by quote
EverQuote doesn't publish a price we can put into a calculator, so your cost comes from EverQuote's quote.
What sets the price
- Varies by product, risk profile and carrier subsidies
- You pay for leads and calls
- Exclusive leads cost more
- Enhanced targeting costs more
To see what other vendors in the category charge, see the insurance lead companies cost guide.
Filters
You choose lead types by risk profile (Premium, Preferred, Standard and Non-Standard, depending on your carrier appointments), ZIP codes, days and hours and a daily lead cap. Enhanced Targeting costs more and narrows your leads to high-intent shoppers, owners of small businesses or a driver age.
If your ZIP codes don't fill your daily cap, SmartCampaigns can add leads from nearby ZIP codes, and the terms let EverQuote send leads that don't match your criteria. Call Customer Success at (844) 707-8800 to turn it off.
Lead quality checks
Leads come from EverQuote's own sites and its Verified Partner Network of insurance shopping sites, reached through search, social and other digital ads. Partner leads are sold only through EverQuote, and you may not be told which site a lead came from. EverQuote sells only real-time leads, never aged or recycled ones.
The quote form gets the shopper's express written consent for EverQuote and its partners' agents to make contact, including by autodialer and prerecorded voice, even if the number appears on the Do Not Call list. EverQuote keeps the form data to show it complies with the TCPA.
Delivery and integrations
Data leads arrive in EverQuote Pro, with an email for each one, or post directly into your lead management system. Calls go to the phone number you set. Pro connects to a wide range of lead systems and raters, so ask your account manager about yours.
Lead returns
Request a credit in EverQuote Pro within 30 days, for reasons such as bad contact information. Credits are automatic up to 20% of that calendar month's leads, and anything above 20% is refused or held until more leads come in that month. Credits go to your account balance, and you can't contact a returned lead.
You can also reject any live transfer within 120 seconds. Raise any billing dispute within 10 days of the charge.
Contract and cancellation details
There's no minimum period or spend. Cancel any time through support@everquote.com or (844) 707-8800, option 1. An initial deposit that received a match credit is non-refundable, and any other unused balance is refunded.
Account admins can pause at any time and set when leads resume. Lead Connection allows three pauses a month of up to 24 hours each.
EverQuote alternatives
These lead companies sell similar real-time auto and home leads and calls.
Often compared with
See every option in insurance lead companies.
Frequently asked questions
How much do EverQuote leads cost?
EverQuote doesn't publish prices. They depend on the product, the risk profile, your territory and any carrier subsidy, and can change in real time.
Are EverQuote leads exclusive?
Shared leads go to three agents at most and only one per carrier. Exclusive auto leads cost more, and you have to buy shared leads to get them.
What is EverQuote's return policy?
Request credit in EverQuote Pro within 30 days. Returns are automatic up to 20% of a month's leads, credited to your account balance.
Does EverQuote have a minimum spend or contract?
No. You fund a prepaid balance, can cancel at any time and get your unused balance back. An initial deposit that received a match credit is non-refundable.
What is EverQuote Lead Connection?
Lead Connection is a service where EverQuote's callers work the leads you've bought for up to seven days and transfer the shoppers who agree to talk.
How we researched this review. We based this review on the terms and product pages published by EverQuote, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008, including agents who have bought leads from EverQuote and many other providers.
Corrections
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan EverQuote quit selling or a contract term that reads different now, let us know and send the link to the page where EverQuote has it. Somebody here pulls up that page and checks it before we change anything on ours.