Caboom Leads review: leads, pricing and terms
Caboom Leads is a Springfield, Missouri lead generator that sells exclusive final expense, life, veteran life, Medicare, home, auto, health, IUL, annuity and Roth conversion leads from its own digital ads and surveys. On statewide offers each shopper verifies a cell number by text, and you can choose to have the shopper sent your name, phone, photo and NPN.
You buy weekly packs of 20 to 100 leads, one time or on a 4-, 8- or 12-week plan, with no deposit. Caboom also sells older leads by age through its Yesterday's Leads site.
- Best for
- Life, final expense and annuity agents who want exclusive leads in weekly packs, with no deposit
- Formats
- Real-time leads and aged leads
- Lines
- Final expense, life, veteran life, Medicare, home, auto, health, IUL and annuity
- Shared or exclusive
- Fresh leads are exclusive for 30 days, or 60 for annuity, then may enter a shared pool. Aged leads are sold to more than one agent
- Price
- Fresh leads from $25 to $75 per lead for most lines, and $250 or more for Roth conversion and annuity. Aged leads by age band
- To start
- One weekly pack paid by card at checkout, with no deposit or setup fee
- Contract
- One-time packs have no contract. Weekly subscriptions run 4 or 12 weeks, and monthly annuity subscriptions have a 3-month minimum
- Returns
- Replacement leads, requested within three business days
- States
- All 50, by state
Our take
Caboom Leads fits life, final expense, Medicare and annuity agents who want exclusive leads from surveys the shopper completed, in packs they can order weekly with no deposit.
Most agents should start with a one-time 20-lead pack in one line and one or two states, work every lead the day it arrives and track cost per sale before moving to a 4- or 12-week plan, which lowers the price per lead.
Fresh orders usually start within three days.
Pros
- Leads come from surveys the shopper completed, and you can have your name, photo and NPN sent to the shopper
- Published prices for every fresh line
- No deposit, setup fee or required balance
- Weekly plans lower the price per lead
- Aged leads are available with no minimum purchase or contract
Cons
- Replacement leads only, with no cash refunds
- Subscriptions can't be canceled or paused during the minimum term
- Exclusivity lasts 30 days, or 60 for annuity, and the lead may then enter a shared pool
- Aged leads are final sales with no replacement
Product details
| Product | Lines | Who gets it | Typical price |
|---|---|---|---|
| Final expense leads | Final expense | One agent for 30 days, then may join a shared pool | $25 per lead |
| Life leads | Life | One agent for 30 days, then may join a shared pool | $35 per lead |
| Veteran life leads | Veteran life | One agent for 30 days, then may join a shared pool | $39 per lead |
| Medicare leads | Medicare | One agent for 30 days, then may join a shared pool | $25 per lead |
| Home leads | Home | One agent for 30 days, then may join a shared pool | $29 per lead |
| Auto leads | Auto | One agent for 30 days, then may join a shared pool | $27 per lead |
| ACA health leads | Health | One agent for 30 days, then may join a shared pool | $27 per lead |
| IUL leads | IUL | One agent for 30 days, then may join a shared pool | $60 per lead |
| Retirement leads | Annuity | One agent for 30 days, then may join a shared pool | $60 per lead |
| Spanish final expense leads | Final expense | One agent for 30 days, then may join a shared pool | $29 per lead |
| Spanish IUL leads | IUL | One agent for 30 days, then may join a shared pool | $75 per lead |
| County final expense leads | Final expense | One agent | $35 per lead |
| Roth conversion leads | Annuity | One agent for 30 days, then may join a shared pool | $250 per lead |
| Annuity pay-per-lead | Annuity | One agent for 60 days, then may join a shared pool | $275 per lead |
| Annuity monthly subscriptions | Annuity | One agent for 60 days, then may join a shared pool | $5,000 to $16,000 per month |
| Aged final expense and Medicare leads | Final expense and Medicare | Shared, may have been sold before | $0.75 to $15 per lead |
| Aged life leads | Life | Shared, may have been sold before | $1 to $21 per lead |
| Aged veteran life leads | Veteran life | Shared, may have been sold before | $0.50 to $14 per lead |
| Aged retirement leads | Annuity | Shared, may have been sold before | $1.25 to $29 per lead |
| Aged annuity leads | Annuity | Shared, may have been sold before | $6.25 to $150 per lead |
| Aged home, auto and health leads | Home, auto and health | Shared, may have been sold before | $0.75 to $16 per lead |
Caboom sells leads that are exclusive for a set period, in weekly packs across its main lines, and runs a separate store for aged leads. County final expense, annuity subscriptions and aged leads have their own rules.
County final expense leads
County leads are priced at $35 per lead with a minimum order of 20, and shoppers are not verified by text.
Annuity leads
Annuity leads are sold pay per lead at $275 per lead with no commitment, or as monthly subscriptions of 20, 40 or 80 leads for $5,000 to $16,000 a month with a three-month minimum. Roth conversion leads cost $250 per lead with a minimum order of 10.
Aged leads
Yesterday's Leads sells older leads by line, state and age, from 1 to 3 days old down to over 365 days old. The older the lead, the lower the price, and leads with an unknown state are half price. You download a CSV right after purchase.
Getting started
- Choose a line, a weekly quantity of 20 to 100 and the states you want. Each pack size sets a minimum number of states.
- Pay by card at checkout, either one time or on a 4-, 8- or 12-week plan, and pick an immediate or later start date.
- Orders usually start within 24 to 72 hours, and leads arrive in the portal, by email and text and in Google Sheets as they are generated.
Pricing
Fresh leads are priced per lead by line, starting at $25 for final expense and $35 for life, as of October 2026. Plans lower the price. A 20-lead weekly final expense plan runs $20 to $22 per lead and a 100-lead plan $17 to $19.
| Item | Cost |
|---|---|
| Final expense leads | $25 per lead |
| Life leads | $35 per lead |
| Veteran life leads | $39 per lead |
| Medicare leads | $25 per lead |
| Home leads | $29 per lead |
| Auto leads | $27 per lead |
| ACA health leads | $27 per lead |
| IUL leads | $60 per lead |
| Retirement leads | $60 per lead |
| Spanish final expense leads | $29 per lead |
| Spanish IUL leads | $75 per lead |
| County final expense leads | $35 per lead, Minimum order 20 leads |
| Roth conversion leads | $250 per lead, Minimum order 10 leads |
| Annuity pay-per-lead | $275 per lead, Pay per lead, no commitment |
| Annuity subscription | $5,000 to $16,000 per month, 20, 40 or 80 leads per month with a 3-month minimum |
| Final expense, 20-lead subscription | $20 to $22 per lead, 20 leads a week on a 4-, 8- or 12-week plan |
| Final expense, 100-lead subscription | $17 to $19 per lead, 100 leads a week on a 4-, 8- or 12-week plan |
| Aged final expense and Medicare leads | $0.75 to $15 per lead, by lead age, from 1 to 3 days old down to over 365 days old |
| Aged life leads | $1 to $21 per lead, by lead age, from 1 to 3 days old down to over 365 days old |
| Aged veteran life leads | $0.50 to $14 per lead, by lead age, from 1 to 3 days old down to over 365 days old |
| Aged retirement leads | $1.25 to $29 per lead, by lead age, from 1 to 3 days old down to over 365 days old |
| Aged annuity leads | $6.25 to $150 per lead, by lead age, from 1 to 3 days old down to over 365 days old |
| Aged home, auto and health leads | $0.75 to $16 per lead, by lead age, from 1 to 3 days old down to over 365 days old |
Prices as of October 2026.
Cost per sale
Sales to break even each month
Cost per sale is the price divided by your close rate. Break-even is the number of sales whose commission covers a month of spend.
Filters
You choose the state, a weekly quantity of 20, 30, 40, 50, 75 or 100 leads and a start date. Each quantity sets a minimum number of states, from one state for 20 standard leads up to six states for 100. Veteran life, Spanish and health leads need more states at every quantity.
The ads target set ages. Roth and annuity leads are 50 and older, IUL and retirement leads are 30 to 64 and health leads are 18 to 64.
For aged leads you filter by line, state or location and age band.
Lead quality checks
Leads come from Caboom's own targeted ads and surveys. On statewide offers the shopper confirms a cell number with a six-digit code sent by text, and the consent language appears before the submit button. County leads are not text-verified.
Delivery and integrations
Leads arrive in the Caboom portal, by email and text and in Google Sheets as they are generated, and you can download them as a CSV. Fresh orders typically start within 24 to 72 hours.
Lead returns
Ask within three business days of delivery if the number is wrong, disconnected or invalid or the lead is a qualifying duplicate. Caboom reviews the request and supplies another lead instead of a refund.
Replacements are not available for no answer, voicemail, not interested, already insured, not qualified, missed appointment or no sale. Aged leads come as is, with no refund or replacement.
| Usually credited | Usually refused |
|---|---|
|
|
Contract and cancellation details
One-time packs have no contract. Weekly subscriptions run 4 or 12 weeks and monthly annuity subscriptions run three months.
During the minimum term you can't cancel, pause or reduce the order, and after it you can cancel or pause before a future cycle. Unused leads and weeks aren't refunded.
If a payment fails, Caboom may retry the card, ask for a new one or suspend delivery. Caboom asks you to contact it before filing a chargeback.
Caboom Leads alternatives
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Frequently asked questions
How much do Caboom Leads cost?
As of October 2026, one-time weekly packs cost $25 per lead for final expense, $35 per lead for life and $25 per lead for Medicare.
Are Caboom Leads exclusive?
Fresh leads are exclusive to you for 30 days, or 60 for annuity, and may then enter a shared pool unless you mark them sold and submit the results form. Aged leads are sold to more than one agent.
Can I return Caboom Leads?
You can request a replacement within three business days for a wrong, disconnected or invalid number or a qualifying duplicate. Caboom doesn't issue cash refunds, and aged leads are final sales.
Do I need a deposit to buy Caboom Leads?
No. You pay by card for each pack at checkout, and there is no deposit or setup fee.
How we researched this review. We based this review on the pricing, terms and product pages published by Caboom Leads, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Corrections
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan Caboom Leads quit selling or a contract term that reads different now, let us know and send the link to the page where Caboom Leads has it. Somebody here pulls up that page and checks it before we change anything on ours.