Best auto insurance lead companies
We ranked the strongest options for auto leads by objective trust signals, meaning disclosure, identity, pricing and years in business, without showing any scores. The right fit comes down to your own needs.
13 companies sell auto leads, and six of them put a price on it. The published per-lead prices run from $3 at QuoteWizard up to $30 at SmartFinancial, and by sharing rule, four sell only exclusive and six sell both.
Quick picks by need
- Lowest published shared leadQuoteWizardFrom $3 per lead
- Lowest published exclusive leadSmartFinancialFrom $8 per lead
- Sells both shared and exclusiveQuoteWizard, SmartFinancial and MediaAlphaPlus three more
- No depositLeadMaker, AWL and Caboom Leads
- AppointmentsNext Call ClubThe only one
13 companies
It sells real-time leads and live transfers, so one account covers all of them.
- Best for
- Personal lines agents who want high-volume shared web leads with detailed filters
- Shared leads
- $3 to $26.75 per lead (October 2026)
- Lead types
- Real-time leads, live transfers
- Shared or exclusive
- Shared or exclusive
- To start
- Pay as you go
- Returns
- Up to 25% of leads within 10 days
- Check first
- Filters add to the published package prices
It sells real-time leads and live transfers, so one account covers all of them.
- Best for
- Agents who want live transfers and web leads in one account
- Shared leads
- $8 to $30 per lead (September 2026)
- Exclusive leads
- $8 to $30 per lead (September 2026)
- Live transfers
- $25 to $45 per call (September 2026)
- Lead types
- Real-time leads, live transfers
- Shared or exclusive
- Shared or exclusive
- To start
- A non-refundable deposit set by SmartFinancial
- Returns
- Up to 10 days, as account credit
- Check first
- Non-refundable deposit, and the amount isn't published
It publishes a 10-day return window.
- Best for
- Health, group health and commercial agents who want leads from a vendor's own sites
- Lead types
- Live transfers
- Shared or exclusive
- Exclusive
- To start
- A non-refundable deposit set by Benepath
- Returns
- Within 10 days for bad numbers and fake leads
- Check first
- Non-refundable deposit and unused balance
Pick this if you want to start without a deposit.
- Best for
- Agents who want large volumes of low-cost aged leads, or a caller to work them
- Live transfers
- $1,350 per month (October 2026)
- Aged leads
- $275 to $1,000 per pack (October 2026)
- Lead types
- Live transfers
- To start
- One aged pack of 1,000 leads, paid by PayPal
- Returns
- No refunds or credits
- Check first
- Caller packs need 14 days' written notice to cancel
It publishes a 7-day return window.
- Best for
- Agents who want auto, home and life leads, shared by default, on their own price terms, with no contract and a small starting deposit
- Shared leads
- from $12 per lead (October 2026)
- Lead types
- Real-time leads
- Shared or exclusive
- Shared or exclusive
- To start
- Independent agents start with a $250 deposit that becomes lead credit
- Returns
- Credit for invalid leads, requested within seven days
- Check first
- Prices for independent agents appear only inside the account
Pick this if you only buy exclusive leads.
- Best for
- Agents and call centers who want exclusive live transfers across personal lines, health, Medicare or commercial
- Lead types
- Live transfers, real-time data leads
- Shared or exclusive
- Exclusive
- To start
- A prepaid balance, paid by credit card
- Returns
- Account credit, requested within 48 hours for calls
- Check first
- Calls that reach your voicemail aren't credited
It sells real-time leads and live transfers, so one account covers all of them.
- Best for
- Personal lines agents, including captive agents, who want shared or exclusive leads with free filters
- Lead types
- Real-time leads, live transfers
- Shared or exclusive
- Shared or exclusive
- To start
- A prepaid deposit
- Returns
- Account credit for eligible bad leads, with no return window published
- Check first
- Live transfer pricing and billing rules aren't published
It sells real-time leads and live transfers, so one account covers all of them.
- Best for
- Agents who want shared web leads across many lines with no deposit and free geographic targeting
- Lead types
- Real-time leads, live transfers
- Shared or exclusive
- Shared or exclusive
- To start
- No deposit or setup fee
- Returns
- Up to 10 days, as account credit
- Check first
- Filters beyond geography add to the price
Pick this if you want real-time data leads and live transfers from the same company.
- Best for
- Auto and home agents who want real-time leads and calls with no minimum spend
- Lead types
- Real-time data leads, live transfers
- Shared or exclusive
- Shared or exclusive
- To start
- Prepaid balance, no minimum spend
- Returns
- Up to 20% of a month's leads, within 30 days
- Check first
- SmartCampaigns can add leads outside your criteria unless you opt out
Pick iLeads if its published terms match how you buy leads.
- Best for
- Agents who want auto, home, health and life leads by the lead, with a free account and no minimum
- Lead types
- Real-time leads
- To start
- A free account funded with credits
- Returns
- Free replacement for bad leads bought within 14 days of the lead's date
- Check first
- ILeads can end or suspend your access without notice
It publishes a 10-day return window.
- Best for
- Personal lines agencies, including captive agents, that want auto and home leads or a calling team to work them
- Live transfers
- $13,000 per month (October 2026)
- Appointments
- $13,000 per month (October 2026)
- Lead types
- Real-time leads, live transfers, appointments
- To start
- At least 15 leads a day
- Returns
- Replacement or credit when more than 5% of a batch has bad contact details
- Check first
- Minimum of 15 leads a day
It publishes a 3-day return window.
- Best for
- Life, final expense and annuity agents who want exclusive leads in weekly packs, with no deposit
- Exclusive leads
- $27 per lead (October 2026)
- Aged leads
- $0.75 to $16 per lead (October 2026)
- Lead types
- Real-time leads
- Shared or exclusive
- Exclusive for 30 days, then may be shared
- To start
- One weekly pack paid by card at checkout, with no deposit or setup fee
- Returns
- Replacement leads, requested within three business days
- Check first
- Aged leads are final sales with no replacement
Pick this if you want real-time leads and live transfers from the same company.
- Best for
- Medicare, final expense, life and IUL agents who want exclusive leads with detailed filters for each line
- Lead types
- Real-time leads, live transfers
- Shared or exclusive
- Exclusive
- To start
- A signed order or program agreement
- Returns
- Automatic credit for qualifying leads, processed within 24 hours
- Check first
- No general return window is published, and Florida life leads must be returned within 48 hours
The order is our default trust order: disclosure, identity, pricing and years in business. Each price is what the company publishes for auto leads, with its date.
How we chose
A company qualifies when one of its offers lists auto among the lines it sells. That gave us 30 offers from 13 companies, priced September 2026 to October 2026. Looking at upfront money, six ask for a deposit and three ask for none.
Three offers from three companies sell aged leads. They are left out of the counts and prices here.
Results with auto leads vary with your market and your follow-up habits. Spend a little with two or three, treat their leads identically and compare what each policy costs you.
Frequently asked questions
How do I choose a company for auto leads?
Shortlist a few and trial each with a modest purchase of auto leads, following up on every lead identically before you commit more money. Only eight of the 13 publish a return window, and those run from 3 to 30 days, so get the rest in writing before you spend much.
When do exclusive auto leads justify what they cost?
Whether it pays off hinges on how often they close. Exclusive starts at $8 a lead (SmartFinancial) and shared at $3 (QuoteWizard), so the gap only pays off if the exclusive ones close that much more often.
What do auto leads cost?
Going by the prices companies publish: $3 to $30 per lead across four companies, $1,350 to $13,000 per month across two companies and $25 to $45 per call across one company. Seven of the 13 leave the price off.
Why are aged leads listed separately?
Aged leads are older contacts resold after the first buyers, so they behave like a marketing list more than a fresh lead. All three that sell them also sell fresh leads on this line. The lowest aged price published for auto leads is $0.75 to $16 per lead.
How we researched this. We based this page on each company's published pricing where available, terms and product pages, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.