Best annuity lead companies
These are the strongest options for annuity leads we found, ranked by objective trust signals: how much a company discloses, who stands behind it, whether it publishes prices and how many years it has operated. No scores are shown, and your own needs decide which one suits you.
Five companies made the list for annuity leads, and two of them show a price on their own pages. At the cheap end Caboom Leads charges $60 a lead and at the high end Financialize charges $500, and on sharing, three sell only exclusive and one sells both.
Quick picks by need
- Lowest published exclusive leadCaboom LeadsFrom $60 per lead
- Sells both shared and exclusiveAWLThe only one
- No depositFinancialize, AWL and Lead ConceptsPlus one more
5 companies
Pick this if you would rather not put money down before you buy.
- Best for
- Annuity and life agents who want exclusive leads at published prices
- Exclusive leads
- $400 to $500 per lead (October 2026)
- Lead types
- Real-time data leads, live transfers
- Shared or exclusive
- Exclusive
- To start
- No upfront fee
- Returns
- Account credit for false contact details reported within 72 hours
- Check first
- Life lead prices run from $9 to $225, so quotes vary widely by profile
Pick Lead Connections if its published terms match how you buy leads.
- Best for
- Senior market agents who want prepaid direct mail responses they can target by ZIP or county
- Lead types
- Direct mail responses
- To start
- Prepaid
- Returns
- No return policy is published on the official site
- Check first
- No published dollar price list
Pick this if you would rather not put money down before you buy.
- Best for
- Agents who want shared web leads across many lines with no deposit and free geographic targeting
- Lead types
- Real-time leads, live transfers
- Shared or exclusive
- Shared or exclusive
- To start
- No deposit or setup fee
- Returns
- Up to 10 days, as account credit
- Check first
- Web leads are shared, with two to four agents on average
Pick this if you want to start without a deposit.
- Best for
- Senior market agents who want their own direct mail leads or seminar attendees
- Lead types
- Direct mail responses, seminar RSVPs
- Shared or exclusive
- Exclusive
- To start
- Full payment when you place the order
- Returns
- Orders are final once processed, except overpayments
- Check first
- Full payment up front
Everything it sells here is exclusive, so you never share a shopper.
- Best for
- Life, final expense and annuity agents who want exclusive leads in weekly packs, with no deposit
- Exclusive leads
- $60 per lead (October 2026)
- Aged leads
- $1.25 to $29 per lead (October 2026)
- Lead types
- Real-time leads
- Shared or exclusive
- Exclusive for 30 days, then may be shared
- To start
- One weekly pack paid by card at checkout, with no deposit or setup fee
- Returns
- Replacement leads, requested within three business days
- Check first
- Subscriptions can't be canceled or paused during the minimum term
The order is our default trust order: disclosure, identity, pricing and years in business. Each price is what the company publishes for annuity leads, with its date.
How we chose
We include a company when at least one offer lists annuity as a line. That gave us 13 offers from five companies, priced October 2026. On deposits, four ask for none.
Two offers from one company sell aged leads. They are left out of the counts and prices here.
Which of these suits you for annuity leads turns on your market, your follow-up style and your budget. Put a modest amount into two or three and see which brings the lowest cost per policy sold.
Frequently asked questions
How do I choose a company for annuity leads?
Start with two or three companies that sell annuity leads, buy a few leads from each and follow up on all of them identically. Three of the five publish a window for reporting bad leads, between 3 and 10 days, so ask the others for theirs in writing.
When do exclusive annuity leads justify what they cost?
Sometimes, when they close more often. Four of the five companies here sell exclusive ones, so judge them by what a sale costs you instead of the sticker price.
What do annuity leads cost?
Published prices here are $60 to $500 per lead across two companies and $5,000 to $16,000 per month across one company. Three of the five publish no price for it.
Why are aged leads listed separately?
Aged annuity leads are a separate kind of product. The shoppers were sold to earlier buyers first and the low price reflects low contact rates.
The one company that sells them also sells fresh leads on this line. The lowest aged price published for annuity leads is $1.25 to $29 per lead.
How we researched this. We based this page on each company's published pricing where available, terms and product pages, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.