How much does insurance CRM software cost?
Plans priced per account cost a median $98 a month (10 vendors). Plans priced per user cost a median $44.50 per user a month (eight vendors). Each median uses the cheapest plan a vendor bills monthly at its published price, so vendors with only yearly or quoted prices are left out.
Prices are dated through October 2026. Per-account and per-user prices stay separate because they measure different things.
The per-account median counts Agency MVP, AgencyZoom, Agent CRM, GloveBox CRM, HighLevel, Insureio, MedicarePRO CRM, Momentum AMP, Ontraport and Ringy. The per-user median counts Act!, DYL, HubSpot, InsuredMine, NextAgency, Ricochet360, TLDCRM and Zoho CRM.
Insurance CRM pricing models
Per user. Act!, DYL, HubSpot, InsuredMine, LeadSquared, NextAgency, Pipedrive, Redtail CRM, Ricochet360, Salesforce Financial Services Cloud, Smart Agent CRM, TLDCRM and Zoho CRM publish a general plan price tied to each user.
Flat plan with included users. Agency MVP, AgencyZoom, Agent CRM, GloveBox CRM, HighLevel, HubSpot, InsuredMine, Insureio, MedicarePRO CRM, Momentum AMP, Ontraport and Ringy publish a general plan price billed by the plan, year or account.
Quoted. Agency Matrix, AgencyBloc AMS+, AgentCubed, Applied Epic, Blitz Sales Software, ClientCircle, EZLynx, JenesisLink, Shape and Vanillasoft use quoted pricing or have no general plan rate listed.
What changes the bill
- Users. Per-user plans grow with the number of people who need access. Flat plans may include a set number of users.
- Texts and minutes. Included allowances, overages and separate phone services can change the monthly bill.
- Phone numbers. Local numbers, toll-free numbers and number registration may be separate charges.
- Migration and setup. Data cleanup, history, attachments, onboarding and implementation can change first-year cost.
- Connectors and add-ons. AMS sync, dialers and advanced workflow tools may require another plan or fee.
Published prices by vendor
| Vendor | Plan | Price | Unit | Billing | Audience | As of |
|---|---|---|---|---|---|---|
| AgencyZoom | Independent Essential | $149 | month | billed monthly | General | October 2026 |
| AgencyZoom | Independent Essential | $119.20 | month | billed yearly, paid upfront | General | October 2026 |
| AgencyZoom | Independent Growth | $199 | month | billed monthly | General | October 2026 |
| AgencyZoom | Independent Growth | $159.20 | month | billed yearly, paid upfront | General | October 2026 |
| AgencyZoom | Independent Pro | $349 | month | billed monthly | General | October 2026 |
| AgencyZoom | Independent Pro | $279.20 | month | billed yearly, paid upfront | General | October 2026 |
| AgencyZoom | Farmers Essential | $149 | month | billed monthly | Farmers agencies | October 2026 |
| AgencyZoom | Farmers Essential | $104.30 | month | billed yearly, paid upfront | Farmers agencies | October 2026 |
| AgencyZoom | Farmers Growth | $199 | month | billed monthly | Farmers agencies | October 2026 |
| AgencyZoom | Farmers Growth | $139.30 | month | billed yearly, paid upfront | Farmers agencies | October 2026 |
| AgencyZoom | Farmers Pro | $349 | month | billed monthly | Farmers agencies | October 2026 |
| AgencyZoom | Farmers Pro | $244.30 | month | billed yearly, paid upfront | Farmers agencies | October 2026 |
| AgencyZoom | Allstate Single Location | $99 | month | billed monthly | Allstate agencies | October 2026 |
| AgencyZoom | Allstate Multiple Location | $129 | month | billed monthly | Allstate agencies | October 2026 |
| Redtail CRM | Launch | $39 | user per month | billed yearly | Financial advisors | October 2026 |
| Redtail CRM | Launch | $45 | user per month | billed monthly | Financial advisors | October 2026 |
| Redtail CRM | Growth | $59 | user per month | billed yearly | Financial advisors | October 2026 |
| Redtail CRM | Growth | $65 | user per month | billed monthly | Financial advisors | October 2026 |
| DYL | Starter | $49 | user per month | billed monthly | General | October 2026 |
| DYL | Growth | $59 | user per month | billed monthly | General | October 2026 |
| DYL | Pro | $99 | user per month | billed monthly | General | October 2026 |
| DYL | Enterprise | $149 | user per month | billed monthly | General | October 2026 |
| Insureio | Basic | $25 | month | billed monthly | General | October 2026 |
| Insureio | Marketing | $50 | month | billed monthly | General | October 2026 |
| Insureio | Agency Management | $50 | month | billed monthly | General | October 2026 |
| Insureio | Marketing & Agency Management | $75 | month | billed monthly | General | October 2026 |
| NextAgency | NextAgency | $85 | user per month | billed monthly | General | October 2026 |
| NextAgency | NextAgency | $850 | user per year | billed yearly | General | October 2026 |
| NextAgency | NextAgency | $70.83 | user per month | billed yearly | General | October 2026 |
| Ricochet360 | Shuttle | $35 | user per month | billed monthly | General | October 2026 |
| Ricochet360 | Shuttle | $20 | user per month | on a yearly contract | General | October 2026 |
| Ricochet360 | Cruiser | $45 | user per month | billed monthly | General | October 2026 |
| Ricochet360 | Cruiser | $35 | user per month | on a yearly contract | General | October 2026 |
| Ricochet360 | Booster | $102 | user per month | billed monthly | General | October 2026 |
| Ricochet360 | Booster | $85 | user per month | on a yearly contract | General | October 2026 |
| Ricochet360 | Explorer | $150 | user per month | billed monthly | General | October 2026 |
| Ricochet360 | Explorer | $125 | user per month | on a yearly contract | General | October 2026 |
| Ricochet360 | Galaxy | $198 | user per month | billed monthly | General | October 2026 |
| Ricochet360 | Galaxy | $165 | user per month | on a yearly contract | General | October 2026 |
| Ricochet360 | Shuttle (Phone Only) | $18 | user per month | on a yearly contract | Farmers agencies | October 2026 |
| Ricochet360 | Shuttle (Phone Only) | $32 | user per month | billed monthly | Farmers agencies | October 2026 |
| Ricochet360 | Service Line (Phone + Text) | $49 | user per month | on a yearly contract | Farmers agencies | October 2026 |
| Ricochet360 | Service Line (Phone + Text) | $56 | user per month | billed monthly | Farmers agencies | October 2026 |
| Ricochet360 | Booster Pro | $77 | user per month | on a yearly contract | Farmers agencies | October 2026 |
| Ricochet360 | Booster Pro | $92 | user per month | billed monthly | Farmers agencies | October 2026 |
| Ricochet360 | Explorer Pro | $113 | user per month | on a yearly contract | Farmers agencies | October 2026 |
| Ricochet360 | Explorer Pro | $136 | user per month | billed monthly | Farmers agencies | October 2026 |
| Ricochet360 | Galaxy Enterprise | $149 | user per month | on a yearly contract | Farmers agencies | October 2026 |
| Ricochet360 | Galaxy Enterprise | $179 | user per month | billed monthly | Farmers agencies | October 2026 |
| Ringy | Ringy core subscription | $119 | month | billed monthly | General | October 2026 |
| Momentum AMP | Essentials | $119 | month | billed monthly | General | October 2026 |
| Momentum AMP | Professional | $199 | month | billed monthly | General | October 2026 |
| Momentum AMP | Business | $419 | month | billed monthly | General | October 2026 |
| TLDCRM | Agency Plan | $100 | user per month | billed monthly | General | October 2026 |
| Smart Agent CRM | Monthly, 12-month minimum | $95 | user per month | monthly, 12-month minimum | General | October 2026 |
| Smart Agent CRM | Small Agency | $900 | user per year | billed yearly | General | October 2026 |
| Smart Agent CRM | Growing Agency | $850 | user per year | billed yearly | General | October 2026 |
| Smart Agent CRM | Enterprise | $800 | user per year | billed yearly | General | October 2026 |
| LeadSquared | Sales Pro | $60 | user per month | billed yearly | General | October 2026 |
| LeadSquared | Sales Super | $100 | user per month | billed yearly | General | October 2026 |
| Zoho CRM | Free | $0 | month | billed monthly | General | October 2026 |
| Zoho CRM | Standard | $14 | user per month | billed yearly | General | October 2026 |
| Zoho CRM | Standard | $20 | user per month | billed monthly | General | October 2026 |
| Zoho CRM | Professional | $23 | user per month | billed yearly | General | October 2026 |
| Zoho CRM | Professional | $35 | user per month | billed monthly | General | October 2026 |
| Zoho CRM | Enterprise | $40 | user per month | billed yearly | General | October 2026 |
| Zoho CRM | Enterprise | $50 | user per month | billed monthly | General | October 2026 |
| Zoho CRM | Ultimate | $52 | user per month | billed yearly | General | October 2026 |
| Zoho CRM | Ultimate | $65 | user per month | billed monthly | General | October 2026 |
| Agency MVP | Single User Monthly | $99 | month | billed monthly | General | October 2026 |
| Agency MVP | Up to 5 Users Monthly | $269 | month | billed monthly | General | October 2026 |
| Agency MVP | Up to 5 Users Annual | $2,905 | year | billed yearly | General | October 2026 |
| Agency MVP | Up to 5 Users Annual | $242 | month | billed yearly | General | October 2026 |
| Act! | Act! Advantage Standard | $30 | user per month | billed yearly | General | October 2026 |
| Act! | Act! Advantage Professional | $45 | user per month | billed yearly | General | October 2026 |
| Act! | Act! Advantage Ultimate | $60 | user per month | billed yearly | General | October 2026 |
| Act! | Act! Premium Desktop | $40 | user per month | billed monthly | General | October 2026 |
| InsuredMine | Lite | $219 | month | up to 10 users, billed annually | General | October 2026 |
| InsuredMine | User License | $118 | user per month | billed monthly | General | October 2026 |
| InsuredMine | User License | $106 | user per month | billed yearly | General | October 2026 |
| Ontraport | Plus | $99 | month | billed monthly | General | October 2026 |
| Ontraport | Plus | $83 | month | billed yearly | General | October 2026 |
| Ontraport | Pro | $149 | month | billed monthly | General | October 2026 |
| Ontraport | Pro | $124 | month | billed yearly | General | October 2026 |
| Ontraport | Enterprise | $299 | month | billed monthly | General | October 2026 |
| Ontraport | Enterprise | $249 | month | billed yearly | General | October 2026 |
| GloveBox CRM | Solo | $49 | month | billed monthly | General | October 2026 |
| GloveBox CRM | Solo | $41.65 | month | billed yearly | General | October 2026 |
| GloveBox CRM | Team | $79 | month | billed monthly | General | October 2026 |
| GloveBox CRM | Team | $67.15 | month | billed yearly | General | October 2026 |
| Pipedrive | Lite | $14 | user per month | billed yearly | General | October 2026 |
| Pipedrive | Growth | $39 | user per month | billed yearly | General | October 2026 |
| Pipedrive | Premium | $59 | user per month | billed yearly | General | October 2026 |
| Pipedrive | Ultimate | $79 | user per month | billed yearly | General | October 2026 |
| HubSpot | Free CRM | $0 | month | billed monthly | General | October 2026 |
| HubSpot | Sales Hub Starter | $20 | user per month | billed monthly | General | October 2026 |
| HubSpot | Sales Hub Professional | $90 | user per month | billed yearly | General | October 2026 |
| HubSpot | Sales Hub Professional | $100 | user per month | billed monthly | General | October 2026 |
| HubSpot | Sales Hub Enterprise | $150 | user per month | billed yearly | General | October 2026 |
| HubSpot | Marketing Hub Professional | $890 | month | billed monthly | General | October 2026 |
| HubSpot | Marketing Hub Enterprise | $3,600 | month | billed monthly | General | October 2026 |
| Agent CRM | Agent CRM | $97 | month | billed monthly | General | October 2026 |
| Agent CRM | Agent CRM | $970 | year | billed yearly | General | October 2026 |
| Agent CRM | Pro | $297 | month | billed monthly | General | October 2026 |
| Agent CRM | Pro | $2,970 | year | billed yearly | General | October 2026 |
| Agent CRM | Agency | $495 | month | billed monthly | General | October 2026 |
| Agent CRM | DIY Agency | $495 | month | billed monthly | General | October 2026 |
| Salesforce Financial Services Cloud | Sales Core | $325 | user per month | billed yearly | General | October 2026 |
| Salesforce Financial Services Cloud | Sales Advanced | $500 | user per month | billed yearly | General | October 2026 |
| Salesforce Financial Services Cloud | Sales Max | $700 | user per month | billed yearly | General | October 2026 |
| HighLevel | Starter | $97 | month | billed monthly | General | October 2026 |
| HighLevel | Starter | $80.83 | month | billed yearly | General | October 2026 |
| HighLevel | Unlimited | $297 | month | billed monthly | General | October 2026 |
| HighLevel | Unlimited | $247.50 | month | billed yearly | General | October 2026 |
| HighLevel | Agency Pro | $497 | month | billed monthly | General | October 2026 |
| HighLevel | Agency Pro | $414.17 | month | billed yearly | General | October 2026 |
| MedicarePRO CRM | Agent | $45 | month | billed monthly | General | October 2026 |
| MedicarePRO CRM | Agency | $55 | month | billed monthly | General | October 2026 |
First-year cost
Put every monthly item on the same basis, then multiply the monthly total by 12. Add setup, onboarding and migration once. The calculator leaves every field blank so you can use the figures from your quote.
CRM cost per month
First-year cost
Monthly cost is the plan plus users, texts, minutes, phone numbers and add-ons. First-year cost is 12 months plus setup, onboarding and migration.
CRM plus AMS stack calculator
A CRM beside an AMS can add a connector and separate phone tools. Compare that stack with an AMS that includes CRM functions using the same monthly basis.
CRM plus AMS stack per month
Difference from the AMS with CRM
The separate stack is your CRM monthly cost plus the AMS, connector and phone tools. The comparison uses the AMS with CRM figure you enter.
Frequently asked questions
How much does insurance CRM software cost?
Some vendors charge per user, some charge a flat plan with included users and others quote the full package. Use the dated medians above only for the matching billing unit.
What belongs in first-year cost?
Include 12 months of plan, user and usage charges plus setup, onboarding, migration and required add-ons.
How should I compare a CRM plus AMS stack?
Add the CRM, AMS, connector and phone tools. Compare that total with an AMS that includes the CRM functions your agency needs.
Is there a free plan?
HubSpot and Zoho CRM have free plans with limits on users and features. Most others offer a free trial instead.
What does billed yearly, paid upfront mean?
You pay for 12 months in one charge, usually at a lower monthly rate than paying month by month.
Why are some listed vendors left out of the medians?
GoHealth Agent Platform is a marketplace and partner program with no software price. Redtail CRM is built for financial advisors.
How we researched this. We based this page on each vendor's published pricing where available, terms and product pages, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.