InsuranceAgencyTools

How much does insurance CRM software cost?

By the IAT editorial team | Updated October 9, 2026

Plans priced per account cost a median $98 a month (10 vendors). Plans priced per user cost a median $44.50 per user a month (eight vendors). Each median uses the cheapest plan a vendor bills monthly at its published price, so vendors with only yearly or quoted prices are left out.

Prices are dated through October 2026. Per-account and per-user prices stay separate because they measure different things.

The per-account median counts Agency MVP, AgencyZoom, Agent CRM, GloveBox CRM, HighLevel, Insureio, MedicarePRO CRM, Momentum AMP, Ontraport and Ringy. The per-user median counts Act!, DYL, HubSpot, InsuredMine, NextAgency, Ricochet360, TLDCRM and Zoho CRM.

Insurance CRM pricing models

Per user. Act!, DYL, HubSpot, InsuredMine, LeadSquared, NextAgency, Pipedrive, Redtail CRM, Ricochet360, Salesforce Financial Services Cloud, Smart Agent CRM, TLDCRM and Zoho CRM publish a general plan price tied to each user.

Flat plan with included users. Agency MVP, AgencyZoom, Agent CRM, GloveBox CRM, HighLevel, HubSpot, InsuredMine, Insureio, MedicarePRO CRM, Momentum AMP, Ontraport and Ringy publish a general plan price billed by the plan, year or account.

Quoted. Agency Matrix, AgencyBloc AMS+, AgentCubed, Applied Epic, Blitz Sales Software, ClientCircle, EZLynx, JenesisLink, Shape and Vanillasoft use quoted pricing or have no general plan rate listed.

What changes the bill

  • Users. Per-user plans grow with the number of people who need access. Flat plans may include a set number of users.
  • Texts and minutes. Included allowances, overages and separate phone services can change the monthly bill.
  • Phone numbers. Local numbers, toll-free numbers and number registration may be separate charges.
  • Migration and setup. Data cleanup, history, attachments, onboarding and implementation can change first-year cost.
  • Connectors and add-ons. AMS sync, dialers and advanced workflow tools may require another plan or fee.

Published prices by vendor

Published insurance CRM prices by vendor
VendorPlanPriceUnitBillingAudienceAs of
AgencyZoomIndependent Essential$149monthbilled monthlyGeneralOctober 2026
AgencyZoomIndependent Essential$119.20monthbilled yearly, paid upfrontGeneralOctober 2026
AgencyZoomIndependent Growth$199monthbilled monthlyGeneralOctober 2026
AgencyZoomIndependent Growth$159.20monthbilled yearly, paid upfrontGeneralOctober 2026
AgencyZoomIndependent Pro$349monthbilled monthlyGeneralOctober 2026
AgencyZoomIndependent Pro$279.20monthbilled yearly, paid upfrontGeneralOctober 2026
AgencyZoomFarmers Essential$149monthbilled monthlyFarmers agenciesOctober 2026
AgencyZoomFarmers Essential$104.30monthbilled yearly, paid upfrontFarmers agenciesOctober 2026
AgencyZoomFarmers Growth$199monthbilled monthlyFarmers agenciesOctober 2026
AgencyZoomFarmers Growth$139.30monthbilled yearly, paid upfrontFarmers agenciesOctober 2026
AgencyZoomFarmers Pro$349monthbilled monthlyFarmers agenciesOctober 2026
AgencyZoomFarmers Pro$244.30monthbilled yearly, paid upfrontFarmers agenciesOctober 2026
AgencyZoomAllstate Single Location$99monthbilled monthlyAllstate agenciesOctober 2026
AgencyZoomAllstate Multiple Location$129monthbilled monthlyAllstate agenciesOctober 2026
Redtail CRMLaunch$39user per monthbilled yearlyFinancial advisorsOctober 2026
Redtail CRMLaunch$45user per monthbilled monthlyFinancial advisorsOctober 2026
Redtail CRMGrowth$59user per monthbilled yearlyFinancial advisorsOctober 2026
Redtail CRMGrowth$65user per monthbilled monthlyFinancial advisorsOctober 2026
DYLStarter$49user per monthbilled monthlyGeneralOctober 2026
DYLGrowth$59user per monthbilled monthlyGeneralOctober 2026
DYLPro$99user per monthbilled monthlyGeneralOctober 2026
DYLEnterprise$149user per monthbilled monthlyGeneralOctober 2026
InsureioBasic$25monthbilled monthlyGeneralOctober 2026
InsureioMarketing$50monthbilled monthlyGeneralOctober 2026
InsureioAgency Management$50monthbilled monthlyGeneralOctober 2026
InsureioMarketing & Agency Management$75monthbilled monthlyGeneralOctober 2026
NextAgencyNextAgency$85user per monthbilled monthlyGeneralOctober 2026
NextAgencyNextAgency$850user per yearbilled yearlyGeneralOctober 2026
NextAgencyNextAgency$70.83user per monthbilled yearlyGeneralOctober 2026
Ricochet360Shuttle$35user per monthbilled monthlyGeneralOctober 2026
Ricochet360Shuttle$20user per monthon a yearly contractGeneralOctober 2026
Ricochet360Cruiser$45user per monthbilled monthlyGeneralOctober 2026
Ricochet360Cruiser$35user per monthon a yearly contractGeneralOctober 2026
Ricochet360Booster$102user per monthbilled monthlyGeneralOctober 2026
Ricochet360Booster$85user per monthon a yearly contractGeneralOctober 2026
Ricochet360Explorer$150user per monthbilled monthlyGeneralOctober 2026
Ricochet360Explorer$125user per monthon a yearly contractGeneralOctober 2026
Ricochet360Galaxy$198user per monthbilled monthlyGeneralOctober 2026
Ricochet360Galaxy$165user per monthon a yearly contractGeneralOctober 2026
Ricochet360Shuttle (Phone Only)$18user per monthon a yearly contractFarmers agenciesOctober 2026
Ricochet360Shuttle (Phone Only)$32user per monthbilled monthlyFarmers agenciesOctober 2026
Ricochet360Service Line (Phone + Text)$49user per monthon a yearly contractFarmers agenciesOctober 2026
Ricochet360Service Line (Phone + Text)$56user per monthbilled monthlyFarmers agenciesOctober 2026
Ricochet360Booster Pro$77user per monthon a yearly contractFarmers agenciesOctober 2026
Ricochet360Booster Pro$92user per monthbilled monthlyFarmers agenciesOctober 2026
Ricochet360Explorer Pro$113user per monthon a yearly contractFarmers agenciesOctober 2026
Ricochet360Explorer Pro$136user per monthbilled monthlyFarmers agenciesOctober 2026
Ricochet360Galaxy Enterprise$149user per monthon a yearly contractFarmers agenciesOctober 2026
Ricochet360Galaxy Enterprise$179user per monthbilled monthlyFarmers agenciesOctober 2026
RingyRingy core subscription$119monthbilled monthlyGeneralOctober 2026
Momentum AMPEssentials$119monthbilled monthlyGeneralOctober 2026
Momentum AMPProfessional$199monthbilled monthlyGeneralOctober 2026
Momentum AMPBusiness$419monthbilled monthlyGeneralOctober 2026
TLDCRMAgency Plan$100user per monthbilled monthlyGeneralOctober 2026
Smart Agent CRMMonthly, 12-month minimum$95user per monthmonthly, 12-month minimumGeneralOctober 2026
Smart Agent CRMSmall Agency$900user per yearbilled yearlyGeneralOctober 2026
Smart Agent CRMGrowing Agency$850user per yearbilled yearlyGeneralOctober 2026
Smart Agent CRMEnterprise$800user per yearbilled yearlyGeneralOctober 2026
LeadSquaredSales Pro$60user per monthbilled yearlyGeneralOctober 2026
LeadSquaredSales Super$100user per monthbilled yearlyGeneralOctober 2026
Zoho CRMFree$0monthbilled monthlyGeneralOctober 2026
Zoho CRMStandard$14user per monthbilled yearlyGeneralOctober 2026
Zoho CRMStandard$20user per monthbilled monthlyGeneralOctober 2026
Zoho CRMProfessional$23user per monthbilled yearlyGeneralOctober 2026
Zoho CRMProfessional$35user per monthbilled monthlyGeneralOctober 2026
Zoho CRMEnterprise$40user per monthbilled yearlyGeneralOctober 2026
Zoho CRMEnterprise$50user per monthbilled monthlyGeneralOctober 2026
Zoho CRMUltimate$52user per monthbilled yearlyGeneralOctober 2026
Zoho CRMUltimate$65user per monthbilled monthlyGeneralOctober 2026
Agency MVPSingle User Monthly$99monthbilled monthlyGeneralOctober 2026
Agency MVPUp to 5 Users Monthly$269monthbilled monthlyGeneralOctober 2026
Agency MVPUp to 5 Users Annual$2,905yearbilled yearlyGeneralOctober 2026
Agency MVPUp to 5 Users Annual$242monthbilled yearlyGeneralOctober 2026
Act!Act! Advantage Standard$30user per monthbilled yearlyGeneralOctober 2026
Act!Act! Advantage Professional$45user per monthbilled yearlyGeneralOctober 2026
Act!Act! Advantage Ultimate$60user per monthbilled yearlyGeneralOctober 2026
Act!Act! Premium Desktop$40user per monthbilled monthlyGeneralOctober 2026
InsuredMineLite$219monthup to 10 users, billed annuallyGeneralOctober 2026
InsuredMineUser License$118user per monthbilled monthlyGeneralOctober 2026
InsuredMineUser License$106user per monthbilled yearlyGeneralOctober 2026
OntraportPlus$99monthbilled monthlyGeneralOctober 2026
OntraportPlus$83monthbilled yearlyGeneralOctober 2026
OntraportPro$149monthbilled monthlyGeneralOctober 2026
OntraportPro$124monthbilled yearlyGeneralOctober 2026
OntraportEnterprise$299monthbilled monthlyGeneralOctober 2026
OntraportEnterprise$249monthbilled yearlyGeneralOctober 2026
GloveBox CRMSolo$49monthbilled monthlyGeneralOctober 2026
GloveBox CRMSolo$41.65monthbilled yearlyGeneralOctober 2026
GloveBox CRMTeam$79monthbilled monthlyGeneralOctober 2026
GloveBox CRMTeam$67.15monthbilled yearlyGeneralOctober 2026
PipedriveLite$14user per monthbilled yearlyGeneralOctober 2026
PipedriveGrowth$39user per monthbilled yearlyGeneralOctober 2026
PipedrivePremium$59user per monthbilled yearlyGeneralOctober 2026
PipedriveUltimate$79user per monthbilled yearlyGeneralOctober 2026
HubSpotFree CRM$0monthbilled monthlyGeneralOctober 2026
HubSpotSales Hub Starter$20user per monthbilled monthlyGeneralOctober 2026
HubSpotSales Hub Professional$90user per monthbilled yearlyGeneralOctober 2026
HubSpotSales Hub Professional$100user per monthbilled monthlyGeneralOctober 2026
HubSpotSales Hub Enterprise$150user per monthbilled yearlyGeneralOctober 2026
HubSpotMarketing Hub Professional$890monthbilled monthlyGeneralOctober 2026
HubSpotMarketing Hub Enterprise$3,600monthbilled monthlyGeneralOctober 2026
Agent CRMAgent CRM$97monthbilled monthlyGeneralOctober 2026
Agent CRMAgent CRM$970yearbilled yearlyGeneralOctober 2026
Agent CRMPro$297monthbilled monthlyGeneralOctober 2026
Agent CRMPro$2,970yearbilled yearlyGeneralOctober 2026
Agent CRMAgency$495monthbilled monthlyGeneralOctober 2026
Agent CRMDIY Agency$495monthbilled monthlyGeneralOctober 2026
Salesforce Financial Services CloudSales Core$325user per monthbilled yearlyGeneralOctober 2026
Salesforce Financial Services CloudSales Advanced$500user per monthbilled yearlyGeneralOctober 2026
Salesforce Financial Services CloudSales Max$700user per monthbilled yearlyGeneralOctober 2026
HighLevelStarter$97monthbilled monthlyGeneralOctober 2026
HighLevelStarter$80.83monthbilled yearlyGeneralOctober 2026
HighLevelUnlimited$297monthbilled monthlyGeneralOctober 2026
HighLevelUnlimited$247.50monthbilled yearlyGeneralOctober 2026
HighLevelAgency Pro$497monthbilled monthlyGeneralOctober 2026
HighLevelAgency Pro$414.17monthbilled yearlyGeneralOctober 2026
MedicarePRO CRMAgent$45monthbilled monthlyGeneralOctober 2026
MedicarePRO CRMAgency$55monthbilled monthlyGeneralOctober 2026

First-year cost

Put every monthly item on the same basis, then multiply the monthly total by 12. Add setup, onboarding and migration once. The calculator leaves every field blank so you can use the figures from your quote.

Fills the plan, user and setup prices. Change any number.

CRM cost per month Enter your monthly costs

First-year cost Enter your monthly costs

Monthly cost is the plan plus users, texts, minutes, phone numbers and add-ons. First-year cost is 12 months plus setup, onboarding and migration.

CRM plus AMS stack calculator

A CRM beside an AMS can add a connector and separate phone tools. Compare that stack with an AMS that includes CRM functions using the same monthly basis.

CRM plus AMS stack per month Enter the CRM and stack costs

Difference from the AMS with CRM Enter both choices

The separate stack is your CRM monthly cost plus the AMS, connector and phone tools. The comparison uses the AMS with CRM figure you enter.

Frequently asked questions

How much does insurance CRM software cost?

Some vendors charge per user, some charge a flat plan with included users and others quote the full package. Use the dated medians above only for the matching billing unit.

What belongs in first-year cost?

Include 12 months of plan, user and usage charges plus setup, onboarding, migration and required add-ons.

How should I compare a CRM plus AMS stack?

Add the CRM, AMS, connector and phone tools. Compare that total with an AMS that includes the CRM functions your agency needs.

Is there a free plan?

HubSpot and Zoho CRM have free plans with limits on users and features. Most others offer a free trial instead.

What does billed yearly, paid upfront mean?

You pay for 12 months in one charge, usually at a lower monthly rate than paying month by month.

Why are some listed vendors left out of the medians?

GoHealth Agent Platform is a marketplace and partner program with no software price. Redtail CRM is built for financial advisors.

How we researched this. We based this page on each vendor's published pricing where available, terms and product pages, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.