Smart Agent CRM review: pricing, plans and integrations
Smart Agent CRM is an insurance CRM built on Salesforce for Medicare, health, life and benefits agents, from solo agents to FMOs. It keeps households, policies, carriers and signed Scope of Appointment forms together.
Licenses start at $95 a month, with a 30-day free trial.
- Best for
- Medicare and health agents and FMOs that want Scope of Appointment, policies and commissions in a Salesforce-based CRM
- Type
- Insurance CRM built on Salesforce
- Lines
- Medicare, health, life, annuities, group benefits and P&C
- Price
- $95 a license per month, or $800 to $900 a year
- Free trial
- 30 days, no card needed
- AMS connections
- None. Carrier Sync matches carrier records to your book
- Calling and texting
- Built-in texting and click-to-call. RingCentral and 8x8 attach recordings
- Apps
- Web, through Salesforce
Our take
Smart Agent CRM fits Medicare and health agents, and FMOs with downlines, that want a CRM shaped around households, policies and compliance records. Its intake link gathers drugs, doctors and a signed Scope of Appointment in one step.
The yearly plans get cheaper per license as the agency grows.
Agencies that chase missing commissions can add Carrier Sync or a Commission Module.
Pros
- Published license prices and a 30-day free trial
- Signed Scope of Appointment stored with the client
- Household, business, carrier and group policy records
- Carrier Sync matches carrier records to your book
- Quoting links with Quotit, HealthSherpa, LA Pro and Medicare Now
Cons
- Monthly billing has a 12-month minimum
- Tracking commissions takes an add-on with a setup fee
- Extra support is billed by the hour
- No AMS connection
Plans and pricing
| Plan | Price a license | Licenses | Onboarding included |
|---|---|---|---|
| Monthly, 12-month minimumA solo agent | $95 a month | Any number | 4 hours |
| Small AgencyOne to four agents | $900 a year | 1 to 4 | 4 hours |
| Growing AgencyFive to nine agentsAdds a dedicated onboarding lead | $850 a year | 5 to 9 | 8 hours |
| EnterpriseFMOs and IMOs with downlines | $800 a year | 10 or more | 16 hours |
Prices as of October 2026, from Smart Agent's pricing page. The monthly plan has a 12-month minimum. There is no CRM setup fee.
What it would cost you
Cost per month
First-year cost
Software cost per new policy
Yearly licenses are shown as a twelfth of the yearly price. Carrier Sync and commission add-ons are extra.
Carrier and commission add-ons
| Add-on | First year | Renewal |
|---|---|---|
| Carrier Sync, up to 20 carriers | $1,000 | $1,000 |
| Commission Module, up to 20 carriers | $1,700 | $1,200 |
| Enhanced commissions, up to 20 carriers | $2,900 | $2,400 |
| Commission Module, 20+ carriers | $2,200 | $1,200 |
| Enhanced commissions, 20+ carriers | $4,600 | $3,600 |
Good to know before you buy
- Commission add-ons carry a one-time setup of $500, or $1,000 past 20 carriers.
- Quotit costs $1,000 or more to connect, plus $100 a user each year.
- Support past your included hours is $50 an hour.
Which plan has it
| Feature | Monthly | Small Agency | Growing Agency | Enterprise |
|---|---|---|---|---|
| Insurance records, dashboards and automation | ||||
| Email campaigns and activity capture | ||||
| Dedicated onboarding lead | ||||
| Custom dashboard and Turning 65 tuning | ||||
| Admin setup and agent training | ||||
| Custom reports, fields and workflow rules |
Client and policy records
- Accounts
- Household, agency, carrier or business
- Contacts
- Individual, agent, business or personal
- Policies
- Individual, group or employee, with carrier and plan year
- Group benefits
- An employee policy links a covered person to the group policy and employer
- Records
- No limit on the number
Leads and pipeline
The intake link collects a client's details, drugs, doctors and pharmacies with a signed Scope of Appointment and writes them into the contact.
Renewals, retention and cross-sell
- Renewal reminders
- From each policy's renewal date
- Cross-sell
- Campaigns aimed by policy type and plan year
- Other triggers
- Turning 65, birthdays and a policy going in force
- Email marketing
- A record change can add a client to a Mailchimp campaign
Email, calling and texting
Email campaigns built in. Outlook and Gmail email and calendar activity attaches to contacts and policies.
Calling
Click-to-call built in. RingCentral and 8x8 attach call recordings to the record.
Texting
Texting from the record.
- Booking
- Calendly bookings become events with automatic reminders
AMS and carrier connections
Smart Agent names no AMS connection. Carrier Sync, a paid add-on, brings carrier issues, terminations and payments in and flags anything that doesn't match your policies.
| Connects to | Type | How | Direction | What it does |
|---|---|---|---|---|
| Carrier Sync | Carrier downloads | Add-on | Into Smart Agent CRM | Carrier issues, terminations and payments matched to your policies |
| Quotit | Raters and quoting | Direct quoting and enrollment | ||
| HealthSherpa | Raters and quoting | Direct quote and enrollment integration | ||
| LA Pro | Raters and quoting | Partner | Quoting and enrollment by text link | |
| Medicare Now | Raters and quoting | Partner | Quoting and enrollment by web link | |
| RingCentral | Dialers and phone | Click-to-call and recordings | ||
| 8x8 | Dialers and phone | Click-to-call and recordings | ||
| Office 365 / Outlook | Email and texting | Email and calendar activity | ||
| Gmail | Email and texting | Email and calendar activity | ||
| Calendly | Calendars and meetings | Into Smart Agent CRM | Bookings become events | |
| Mailchimp | Email and texting | Campaigns from record changes | ||
| DocuSign | E-signature | E-signatures | ||
| Dropbox | Other | File storage |
Medicare and health
- Scope of Appointment
- Signed electronically, timestamped, stored with the client and exportable
- Plan types
- PDP, Medicare Advantage, MAPD, Medicare Supplement, dental, vision and hospital indemnity
- AEP dashboard
- Shows Scope of Appointment forms about to expire
- Turning 65
- A workflow that reaches clients before their birthday
- Audit file
- SOA, drug list, provider notes and call recordings export together
Commissions
- Where it lives
- The Commission Module or Enhanced package, both add-ons
- How it works
- Figures expected pay from carrier rate, tier and splits, then flags missing or short payments
- Enhanced adds
- Monthly statement upload and automatic policy number and status updates
Reporting
Reports
- In-force and pending policies
- Policies by carrier, agent, state and plan year
- AEP dashboard
- Turning 65 leads
- SOAs expiring this week
- Expected versus actual commissions
- Custom Salesforce reports
Migration and getting started
Start the free trial
30 days with no card, in a sandbox with sample data.
Import your book
Your existing book comes in during onboarding.
Use your onboarding hours
Four to 16 hours of help, depending on the plan.
Support by phone, email and the help center.
Contract, export and cancellation
- Term
- Monthly with a 12-month minimum, or yearly
- Renewal
- Automatic unless you give notice 30 days before
- Refunds
- None, including partial months
- Your data
- Yours. Ask for a CSV copy within 30 days of leaving
Smart Agent CRM alternatives
- MedicarePRO CRMFrom $45 a monthMedicare CRM with SOA tracking for single agents
- NextAgency$85 a user per month, or $70.83 yearlyHealth and benefits agency system with commission tracking
- AgencyBlocQuote onlyLife and health agency system for larger books
- Agent CRM$97 a monthMedicare CRM with built-in calling and texting
See every option in insurance CRM.
Frequently asked questions
How much does Smart Agent CRM cost?
$95 a license per month, or $900, $850 or $800 a year depending on how many you buy.
Is Smart Agent CRM built on Salesforce?
Yes, on Salesforce Lightning with insurance records added.
Does Smart Agent CRM store Scope of Appointment forms?
Yes, signed, timestamped and stored with the client.
How we researched this review. We based this review on the pricing, terms and product pages published by Smart Agent CRM, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Corrections
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan Smart Agent CRM quit selling or a contract term that reads different now, let us know and send the link to the page where Smart Agent CRM has it. Somebody here pulls up that page and checks it before we change anything on ours.