Applied Epic review: pricing, downloads and accounting
Applied Epic is an agency management system for mid-size and large independent agencies. It holds clients, policies, accounting and carrier downloads, and its CRM side tracks new business, renewals and email campaigns.
Applied quotes each agency after a demo, and every sale comes with an implementation and data conversion project.
- Best for
- Mid-size and large independent agencies that want sales, service and accounting in one system
- Type
- Agency management system with CRM
- Lines
- P&C, personal lines, commercial and employee benefits
- Price
- Quote only, after a demo
- Free trial
- No. Demo on request
- AMS connections
- Epic is the AMS. Salesforce syncs through Applied Epic for Salesforce
- Carrier downloads
- Policies, claims, documents and commissions through IVANS
- Calling and texting
- Texting is a separate subscription. Calling through certified partners
Our take
Applied Epic suits independent agencies large enough to run sales, service and accounting in one system, across personal, commercial and benefits books. Carrier downloads keep its policy records current, so renewals and producer reports work from the real book.
Buying it is a project. Expect a quote, a statement of work and months of data cleanup, testing and training before you go live.
Smaller agencies often find it more system than they need.
Pros
- Carrier downloads of policies, claims and commissions
- One record for clients, policies, deals and accounting
- Applied Recon matches statements and posts to the ledger
- Book Builder finds coverage gaps in a commercial book
- Client portal with ID cards, certificates and bill pay
Cons
- No published prices or free trial
- Implementation can take most of a year
- Texting is a separate subscription
- A lot of system for a small agency
Plans and pricing
- How it's priced
- Quote only, after a sales call and demo
- What the quote covers
- The license, implementation, data conversion and training
- Sold separately
- Products you add, such as comparative quoting, Applied Recon, the client portal and Integrated Texting
Applied publishes no prices, as of October 2026.
Client and policy records
- Records it keeps
- Individual and business clients, contacts, policies, opportunities, activities and documents
- Policies
- Epic is the policy book of record, kept current by carrier downloads
- Opportunities
- Source, owner, sales team, stage, premium, revenue and target close date
- Benefits
- Benefits Overview puts a group's plans, employee classes and key dates on one screen
Leads and pipeline
- Leads Inbox
- Creates clients and contacts for personal or commercial lines, and quotes for personal lines
- Lead owner
- Picked by a user from people with Leads Inbox access
- Duplicate checks
- Client name, name plus ZIP code and phone number, when turned on
- Watch for
- Marketing Automation can open a second opportunity for the same client
Renewals, retention and cross-sell
- Renewal tracking
- A renewal opportunity for each upcoming term
- Renewal Insights
- Compares current and renewal premium on personal lines and shows what changed
- Commercial gaps
- Book Builder checks public business data and industry codes against your policies and lists missing coverage
- Email campaigns
- One-time, recurring and drip campaigns through Marketing Automation
Email, calling and texting
Marketing Automation sends campaigns that respect each contact's subscription settings. Epic Bridge files Outlook email to the client.
Texting
Integrated Texting is its own subscription. It runs on Twilio, a texting service, and saves each conversation as an Epic activity.
Calling
Phone systems from Applied's partner program, such as Lightspeed Voice.
- Opt-outs
- STOP, UNSUBSCRIBE and four other words end texts to that contact. START or YES turns them back on
AMS and carrier connections
Epic is the AMS, so carrier data lands in it directly. Agencies that sell from Salesforce can sync the two, one way or both ways for each kind of record.
| Connects to | Type | How | Direction | What it does |
|---|---|---|---|---|
| IVANS Download | Carrier downloads | Built in | Into Applied Epic | Policies, claims, documents, declaration pages, commissions and messages from carriers and MGAs |
| Epic Quotes Personal Lines | Raters and quoting | Built in | Both ways | Fills quotes from Epic data, returns rates and can create the policy |
| Epic Quotes Commercial Lines | Raters and quoting | Built in | Both ways | Fills comparative quotes and turns a sold quote into a policy shell |
| Applied Epic for Salesforce | CRMs | Built in | You choose | Accounts, contacts, policies, activities and more. You set one way or both ways per record type |
| Ask Kodiak Market Appetite | Other | Partner | Into Applied Epic | Shows carrier appetite on policy and submission screens |
| Twilio | Dialers and phone | Built in | Both ways | Runs Integrated Texting |
| Lightspeed Voice | Dialers and phone | Partner program | Phone system certified by Applied | |
| Inteveo EcoLink | Dialers and phone | Partner program | Phone system certified by Applied | |
| blueButler | Dialers and phone | Partner program | Phone system certified by Applied | |
| Sonant | Dialers and phone | Partner program | Phone system certified by Applied | |
| General Magic | Dialers and phone | Partner program | Phone system certified by Applied | |
| Employee Navigator | Benefits and enrollment platforms | Partner | Benefits enrollment and plan design partner | |
| Benefits Designer | Benefits and enrollment platforms | Partner | Benefits enrollment and plan design partner | |
| Applied REST APIs | Other | API | Custom links, approved separately for test and live use |
Commissions
- Where it lives
- Commission agreements and estimates sit on each policy and line
- Statements
- Downloaded through IVANS, with expected versus received reporting
- Applied Recon
- Reads direct-bill and agency-bill statements, matches them to policies and posts to the ledger
Client portal and mobile app
Mobile app
Applied Mobile gives staff clients, contacts, policies, claims, activities and opportunities, and lets them add prospects.
Client portal
Applied CSR24 and MobileInsured let clients see policies, documents, ID cards and certificates, pay bills, report claims and message the agency. Their requests sync to Epic.
Reporting
Reports
- Lead source on every opportunity
- Sales pipeline, new business and renewals
- Premium and revenue forecasts
- Campaign opens, clicks and bounces
- Commissions and accounting
- By producer, branch, department or profit center
- Dashboards emailed on a schedule as PDF, CSV or image
- Alerts for expiring policies and overdue tasks
Migration and getting started
Book a demo
Applied scopes your agency and sends a quote and statement of work.
Clean your data
Your staff review the old system's data while Applied's conversion consultant maps it.
Test
Check sample conversions, workflows, carrier connections and financials.
Train
Training and go-live planning are part of the services.
Convert and go live
Applied's sample plan runs nine months from start to sign-off. Your statement of work sets the real date.
Support by phone and the help center.
What users say
What reviewers mention most, as of October 2026.
What users like
- Strong organization of policies, documents and activities
- Useful carrier and IVANS integrations
- Flexible workflows
- Central client record
- Strong accounting and service history
What users dislike
- Training and configuration burden
- Too many clicks
- Reporting can require expert setup or multiple reports
- Migration can be lengthy
- Expensive or excessive for very small agencies
- Mixed comments about Outlook and email workflows and support consistency
Contract, export and cancellation
- Term and renewal
- Set by your license or master agreement
- Your data
- Leaves through Epic's export tools and REST APIs. Agree on the format before you sign
Applied Epic alternatives
- Momentum AMPFrom $119 a monthPublished prices and a 30-day trial for smaller agencies
- EZLynxQuote onlyApplied's quoting and agency system for personal lines
- AgencyZoomFrom $149 a month, or $119.20 billed yearlySales and service pipeline that sits beside an AMS
- Salesforce Financial Services CloudInsurance Brokerages from $500 a user per monthSales CRM that can sync with Epic
See every option in insurance agency management systems.
Frequently asked questions
How much does Applied Epic cost?
Applied quotes each agency after a demo. The quote covers the license, implementation and any added products.
Is Applied Epic a CRM or an agency management system?
An agency management system. Its CRM tools work on the same records as your policies and accounting.
Does Applied Epic download policies from carriers?
Yes, through IVANS, along with claims, documents and commissions.
Does Applied Epic work with Salesforce?
Yes. Applied Epic for Salesforce syncs clients, policies and activities, one way or both ways as you set it.
How long does it take to switch to Applied Epic?
Applied's sample plan runs nine months. Your statement of work sets the real schedule.
How we researched this review. We based this review on the terms and product pages published by Applied Epic, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Corrections
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan Applied Epic quit selling or a contract term that reads different now, let us know and send the link to the page where Applied Epic has it. Somebody here pulls up that page and checks it before we change anything on ours.