Momentum AMP review: pricing, downloads and accounting
Momentum AMP, formerly NowCerts, is an agency management platform with a built-in CRM. Momentum is the brand, and Momentum AMS is the agency management system inside the platform that holds clients, policies, carrier downloads and commissions. The Automation Center runs campaigns from the same records.
The AMS starts at $119 a month for one user, with a 30-day free trial.
- Best for
- Independent P&C agencies, including ones that also write health and life, that want their AMS and CRM in one system
- Type
- Agency management system with a built-in CRM
- Lines
- P&C, personal lines, commercial, health, Medicare and life
- Price
- $119 to $419 a month for 1 to 5 users
- Free trial
- 30 days, card required
- AMS connections
- Momentum is the AMS. InsuredMine and AgencyZoom sync both ways
- Carrier downloads
- Policies, claims and commissions through IVANS, TEAM-UP and direct carriers
- Calling and texting
- Through Twilio or RingCentral
- Apps
- Web, iPhone and Android
Our take
Momentum AMP fits independent agencies that want one system for policies, carrier downloads, commissions and sales follow-up. Its Automation Center isn't a separate CRM. It works on the policies and x-dates (the dates prospects' current policies expire) already in the AMS, so campaigns run from live data.
Switching from another AMS is the big job. Book the paid data move early.
Agencies that already like their AMS can pair a CRM with it instead.
Pros
- Published prices and a 30-day free trial
- Carrier downloads through IVANS, TEAM-UP and direct carriers
- Campaigns run from the policy data in the AMS
- Commission reconciliation with producer statements
- Client portal for certificates and ID cards
Cons
- A card is needed for the trial, which has no IVANS downloads
- Data migration is a paid, non-refundable service
- API and Zapier need an API seat below Business
Plans and pricing
| Plan | Price a month | Users included | Storage |
|---|---|---|---|
| EssentialsA solo agent | $119 | 1 | 50 GB |
| ProfessionalA two-person office | $199 | 2 | 100 GB |
| BusinessAgencies that use other appsIVANS downloads included | $419 | 5 | 200 GB |
| EnterpriseAgency groups and networks | Quote only | 50 or more | 2 TB |
Prices as of October 2026, from Momentum's pricing page. Each extra user is $54 a month on any plan.
Automation Center levels
| CRM level | Price a month | Users included | What you get |
|---|---|---|---|
| Level 0 Basic | $0 | 1 | Ready-made workflows you can't edit |
| Level 1 | $99 | 5 | Your own workflows, pipelines and a sales dashboard |
| Level 2 | $199 | 5 | The top level, with every Automation Center tool |
Billed on top
| Add-on | Price |
|---|---|
| IVANS downloads on Essentials or Professional | $35 a month |
| Extra Automation Center user | $25 a month |
| Workflows built for you | from $99 an hour |
| Momentum Rate quoting | $100 to $300 a month |
| Momentum Voice AI phone agents | $150 or $240 a month |
| API access | $99 to $1,499 a month |
| Outsourced staff | $35 an hour, 30-hour monthly minimum |
One-time data move
| Service | Price |
|---|---|
| Standard, up to 1,000 insureds | $1,500 |
| Standard, larger books | $2,500 |
| Expedited, up to 1,000 insureds | $2,500 |
| Expedited, larger books | $3,500 |
| Data cleanup, first 10 hours | $1,000 |
Which plan has it
| Feature | Essentials | Professional | Business | Enterprise |
|---|---|---|---|---|
| IVANS carrier downloads | Add-on | Add-on | Several accounts | |
| Other app connections | Limited | Custom | ||
| Open API and Zapier | Needs an API seat | |||
| Client portal | Your own web address | |||
| Commission reconciliation | ||||
| Onboarding | Free meeting | Free meeting | Free meeting | Set in contract |
Client and policy records
- Records it keeps
- Prospects and insureds, contacts, businesses, policies, opportunities and carriers
- Opportunities
- New business, renewal, cross-sell or requote
- Role
- Momentum AMS is the book of record. The Automation Center works on the same records
- Duplicates
- Merge one insured into another. Policies, notes and files move, and the merge can't be undone
Leads and pipeline
Forms such as Gravity Forms, Typeform and Jotform post straight into Quote Applications. Each opportunity has an assigned agent or CSR. Momentum names no lead vendor connections.
Renewals, retention and cross-sell
- Workflow triggers
- Policy expiration, birthday, commercial x-date, a quote marked sold or a policy going active
- Renewal campaigns
- Notices, questionnaires and review reminders
- Cross-sell
- Coverage-gap filters, such as auto clients without home, open a task, an opportunity and a message
- Stopping
- Automations stop when the client replies or renews
Email, calling and texting
Gmail and Outlook accounts send automated messages and get replies in the same inbox.
Texting
Two-way texts and mass texts through Twilio or RingCentral, logged to the insured.
Calling
Twilio, RingCentral, Lightspeed Voice and other phone systems log calls to the client.
- Opt-outs
- Momentum tells agencies to keep a dated opt-out note and their texting provider's reports
AMS and carrier connections
Policies, claims and commissions download daily and match to insureds by name and policy. Direct-bill commissions merge separately. IVANS downloads aren't available during the trial.
| Connects to | Type | How | Direction | What it does |
|---|---|---|---|---|
| InsuredMine | CRMs | API | Both ways | Accounts, contacts, policies, notes and tasks |
| AgencyZoom | CRMs | Both ways | Real-time sync, as AgencyZoom describes it | |
| TurboRater | Raters and quoting | Both ways | Sends applications and brings quotes back | |
| Back9 | Raters and quoting | From Momentum AMP | Starts life quotes from a client record | |
| JSON form webhooks | Forms and websites | API | Into Momentum AMP | Form entries become quote applications |
| Gmail | Email and texting | Both ways | Sends automated email and gets replies | |
| Outlook | Email and texting | Both ways | Sends automated email and gets replies | |
| Twilio | Dialers and phone | Texts and calls | ||
| RingCentral | Dialers and phone | Two-way and mass texts | ||
| Lightspeed Voice | Dialers and phone | Call logs with recording links | ||
| Google Calendar | Calendars and meetings | Calendar sync and booking links | ||
| Outlook Calendar | Calendars and meetings | Calendar sync and booking links | ||
| RabbitSign | E-signature | E-signatures inside Momentum Toolbox | ||
| Zapier | Other | Needs an API user seat | ||
| Momentum Open API | Other | API | REST and OData access plus webhooks |
Commissions
- How it works
- Reconciles carrier payments to the agency first, then figures producer and CSR splits
- Statements in
- Carrier downloads, CSV files or typed in
- Statements out
- Excel or PDF
Client portal and mobile app
Mobile app
iPhone and Android apps cover insureds, policies, notes, files, certificates, claims and service requests.
Client portal
Clients get certificates, shared documents and ID cards, with permissions you set. Enterprise can run it on your own web address.
Reporting
Reports
- More than 40 reports you can edit
- Policies, quotes and pending cancellations
- Claims and loss ratios
- Pipeline, stages and win rate
- Referral source and lead cost
- Commissions and producer statements
- Campaign opens, replies and clicks
Migration and getting started
Start the free trial
30 days with a card. It becomes the plan you picked unless you cancel.
Book the data move
Momentum maps and imports your book. Standard takes up to four weeks, expedited about one.
Review and go live
You check the import. Go-live follows within a business day of your approval.
Turn on downloads
Set up IVANS after you subscribe. Onboarding and training are free.
Support by phone, email and the help center.
Contract, export and cancellation
- Term
- Month to month
- Notice to cancel
- 15 days
- Refunds
- None, including migration fees
- Your data
- Your agency owns it. Data exports to Excel
Momentum AMP alternatives
- EZLynxQuote onlyPersonal lines agency system with built-in quoting
- Applied EpicQuote onlyAgency system for larger agencies with deeper accounting
- InsuredMineFrom $106 a user per monthCRM that syncs both ways with Momentum
- AgencyZoomFrom $149 a month, or $119.20 billed yearlySales pipeline that sits beside your AMS
See every option in insurance agency management systems.
Frequently asked questions
How much does Momentum AMP cost?
$119, $199 or $419 a month for one, two or five users. The Automation Center adds $99 or $199 for its paid levels.
Is Momentum AMP the same as NowCerts?
Yes. NowCerts renamed its software Momentum AMP.
Does Momentum AMP download policies from carriers?
Yes, daily, through IVANS, TEAM-UP and direct carrier links.
How we researched this review. We based this review on the pricing, terms and product pages published by Momentum AMP, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Corrections
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan Momentum AMP quit selling or a contract term that reads different now, let us know and send the link to the page where Momentum AMP has it. Somebody here pulls up that page and checks it before we change anything on ours.