GoHealth Agent Platform review: pricing, plans and integrations
GoHealth Agent Platform is GoHealth's Medicare marketplace and partner program, not software an agency buys. Agents join as GoHealth employees or sign a GoPartner Solutions agreement and use its PlanFit tools.
GoHealth publishes no software price.
- Best for
- Medicare agents and agencies weighing a GoHealth job or partner deal
- Type
- Medicare marketplace and partner program
- Lines
- Medicare and health
- Price
- No software price
- Who keeps the book
- GoHealth, as agent of record
Our take
GoHealth's platform suits Medicare agents who want GoHealth's plan tools, carrier relationships and call flow, either as an employee or as a partner agency.
The trade-off is ownership. GoHealth is usually the agent of record, so the clients you enroll sit in its book.
Agencies that want their own CRM and their own book should compare the alternatives below.
Pros
- PlanFit plan matching and enrollment for Medicare
- Yearly plan review tools for existing members
- Paid licensing and training for employees
- Marketing channels for partner agencies
Cons
- Not a CRM you can buy or license
- GoHealth usually keeps the book as agent of record
- No AMS connection or public API
- Partner terms only in a private agreement
Plans and pricing
- How it's priced
- No published software price or plans
- How agencies join
- As a GoHealth sales employee, or through a GoPartner Solutions agreement
- How partners are paid
- An agreed share, set in the partner agreement
The clients stay with GoHealth. Read the partner agreement's terms on book ownership and data before you sign.
Client and policy records
- Records it keeps
- Consumer and member records in GoHealth's systems
- Role next to your AMS
- Not an AMS, and no AMS sync is listed
- Earlier product
- BrokerOffice, the old Norvax lead and CRM software, is no longer sold on its own
Leads and pipeline
Consumers reach GoHealth by phone or its Medicare marketplace. Partners also get marketing channels under their agreement.
Assignment rules
For GoHealth's own agents, LeadScore and CallRouter match each caller to an agent.
Renewals, retention and cross-sell
- Yearly plan review
- PlanFit CheckUp and PlanFit Save
- Onboarding and retention messages
- Encompass Engage
Email, calling and texting
- Main channel
- Phone, with email, texts and a messaging portal for consumers
- Opt-outs
- Consumers withdraw call and text consent by emailing customerservice@gohealth.com
AMS and carrier connections
GoHealth lists no AMS connection, carrier download or public API for agencies. It says its enrollment flows straight into carrier systems, and partner data stays in GoHealth's platform.
Medicare and health
- Plan matching
- PlanFit ranks plans for each consumer
- Enrollment
- Submitted through GoHealth, which says it ties into carrier systems
- Yearly review
- PlanFit CheckUp and PlanFit Save
Migration and getting started
Pick a path
Apply as a sales consultant, or email partnerships@gohealth.com about a partner agreement.
Review the agreement
Check who owns the book, how your share is paid and what data you keep if you leave.
Get set up
Employees get paid licensing, training and in-house tools. Partners get PlanFit tools and account support.
Support by phone and email.
Contract, export and cancellation
- Term, renewal and refunds
- Set in each partner agreement
- Your data
- Book export, history and access after you leave are set in the agreement
GoHealth Agent Platform alternatives
- Agent CRM$97 a monthYour own Medicare CRM with SOA forms and turning-65 workflows
- MedicarePRO CRMFrom $45 a monthMedicare CRM you own, priced for a single agent
- Ringy$119 a monthCRM with calling and texting for Medicare and life agents
- TLDCRMFrom $100 a user per monthCall center CRM with lead routing and auto-calling
See every option in insurance CRM.
Frequently asked questions
How much does GoHealth Agent Platform cost?
GoHealth publishes no software price. Partners work under a commercial agreement.
Does GoHealth connect to my AMS?
No AMS connection is listed.
Who owns the clients on a GoHealth partnership?
GoHealth is usually the agent of record, so the book stays with GoHealth.
How we researched this review. We based this review on the terms and product pages published by GoHealth Agent Platform, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Corrections
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan GoHealth Agent Platform quit selling or a contract term that reads different now, let us know and send the link to the page where GoHealth Agent Platform has it. Somebody here pulls up that page and checks it before we change anything on ours.