Insureio review: pricing, plans and integrations
Insureio is a CRM for life insurance producers and agencies. It combines lead capture, consumer quoting, e-applications, case tracking and campaigns, and a partner can handle application paperwork after the sale.
Plans cost $25 to $75 a month, with a 30-day free trial.
- Best for
- Independent life, final expense and annuity producers and BGAs that want quoting, applications and case tracking in one CRM
- Type
- Life insurance CRM
- Lines
- Life, annuities, disability, final expense and long-term care
- Price
- $25 to $75 a month
- Free trial
- 30 days
- AMS connections
- None. Insureio tracks policies and cases itself
- Calling and texting
- Texts and click-to-call through your own phone service. 3CX opens the caller's record
- Apps
- Web
Our take
Insureio fits independent life producers, call centers and BGAs that want the whole sale in one place. A prospect can compare quotes and start an application from a link, and each policy then moves through requirements and exams to placement.
Pick the plan by the tools you need. Marketing adds campaigns, and Agency Management adds lead routing for a team.
It covers life and related lines only, with no AMS link.
Pros
- Published monthly prices and a 30-day free trial
- Consumer quoting and application links built in
- Case tracking from application to placement
- Commission splits across several agents of record
- Several consumer brands from one account
Cons
- Life and related lines only
- Lead routing needs an Agency Management plan
- No AMS connection or mobile app
Plans and pricing
| Plan | Price a month | What it adds |
|---|---|---|
| BasicA solo producer | $25 | CRM, quoting, e-applications, case tracking and reports |
| MarketingProducers who market to clients | $50 | Personal website, prebuilt campaigns and email blasts |
| Agency ManagementAgencies with a team of agents | $50 | Lead routing, team dashboard and agent recruiting |
| Marketing & Agency ManagementAgencies that want bothMarketing and team tools together | $75 | Everything in Marketing and Agency Management |
Prices as of October 2026, from Insureio's pricing page. Every plan includes unlimited quoting, lead-capture widgets and brands.
Good to know before you buy
- Application help from Pinney Insurance comes with every plan.
- The free EZLife version needs Compulife for its quoting widgets, $96 a year.
- Standard CSV imports are free. Custom imports and migration are quoted.
Which plan has it
| Feature | Basic | Marketing | Agency Management | Both |
|---|---|---|---|---|
| CRM, quoting and e-applications | ||||
| Custom reports | ||||
| Personal marketing website | ||||
| Prebuilt campaigns and email blasts | ||||
| Lead routing and assignment | ||||
| Team dashboard | ||||
| Agent recruiting tools |
Client and policy records
- Records it keeps
- Contacts, opportunities, policies and cases
- Related people
- Spouse, parent, child or business partner, plus each policy's owner, payer and beneficiaries
- Policies
- Carrier, product, coverage, premium, stage, dates, commission splits, requirements and status history
- Cases
- Requirements, exams, notes, files and staff, from open to placed or closed
- Duplicates
- Imports flag matches on address, birth date, gender, health details and SSN. Contacts can't be deleted, so duplicates are renamed or marked
Leads and pipeline
A prospect can enter health details, compare quotes and start an application from one link, so you don't retype it.
Assignment rules
- Methods
- Rotation among enabled agents by brand and lead type, or a named agent on an API post
- Daily caps
- Set per agent, reset each night at 11:30 Pacific time
- When no one is free
- The brand owner gets the lead
- Plan needed
- Agency Management or the combined plan
Renewals, retention and cross-sell
- Status rules
- A status change can start delayed tasks, emails, texts, call scripts or a later status change
- Campaigns
- Start from a status, from one contact or in bulk from a report
- Cross-sell
- The combined plan includes prebuilt campaigns for annuities, long-term care and disability
Email, calling and texting
Your own email account connects by SMTP. Campaigns and templates run from status rules.
Calling
Click-to-call through your phone service, with call scripts. 3CX opens the caller's record on incoming calls.
Texting
Texts go out as tasks in the same status rules as email.
- Stops
- Four failed sends end campaign email to that address. An unsubscribe ends matching tasks
- Who answers for consent
- Your agency, including Do Not Call checks
AMS and carrier connections
Insureio connects to no AMS and has no carrier downloads. It keeps the policy and case record itself, and outside quoting sites such as iPipeline, WinFlex Web and CANNEX open from inside it.
| Connects to | Type | Direction | What it does |
|---|---|---|---|
| Compulife | Raters and quoting | Into Insureio | Carrier, product and rate data behind the consumer quoting widget |
| IXN | Forms and websites | Into Insureio | Imports leads from the IXN website quoter |
| 3CX | Dialers and phone | Into Insureio | Opens the matching contact on an incoming call |
| Datalot | Lead vendors | Into Insureio | Term, permanent and final expense leads |
| Pinney Insurance | Lead vendors | Leads, plus application and case work after the sale | |
| DocuSign, iGo and Marketech | E-signature | E-application and e-signature steps | |
| Calendly | Calendars and meetings | Booking links in marketing messages |
Commissions
- Splits
- Up to six agents of record plus one assigned agent per policy
- Defaults
- Set by brand, by lead type or source, or overridden on a policy
- Application help
- If Pinney only processes your application, you keep your full commission. If you refer the client to Pinney instead, you split commission 50/50
Reporting
Reports
- Lead source on every lead
- Leads by referrer, type, agent, brand and status
- Cases by carrier, face amount, premium and status
- Pipeline and sales forecasts
- Email delivery and clicks
- Managers see their downline
- Export to CSV or Excel
Migration and getting started
Start the free trial
30 days. Trial data is deleted unless you subscribe or export it first.
Import contacts
Load a CSV yourself, or pay for a custom import.
Set up brands and rules
Add your brands, lead types and status rules. Onboarding, consulting and training are offered.
Support by phone, email and the help center.
Contract, export and cancellation
- Term
- Monthly or yearly
- Renewal
- Automatic
- Cancelling
- Any time. You pay for the current billing period
- Your data
- Reports export to CSV or Excel
Insureio alternatives
- Smart Agent CRM$95 a user per monthLife and health CRM with carrier and commission tools
- NextAgency$85 a user per month, or $70.83 yearlyLife and health CRM with commission tracking
- Agent CRM$97 a monthCalling, texting and automations for life and Medicare agents
- Ringy$119 a monthCRM built around calling and texting purchased leads
See every option in insurance CRM.
Frequently asked questions
How much does Insureio cost?
$25 a month for Basic, $50 for Marketing or Agency Management and $75 for both.
Is Insureio only for life insurance?
Yes, along with annuities, disability, final expense and long-term care.
Can Insureio handle applications for me?
Yes. Pinney Insurance can take over requirements, case work and policy delivery after you sell.
How we researched this review. We based this review on the pricing, terms and product pages published by Insureio, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Corrections
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan Insureio quit selling or a contract term that reads different now, let us know and send the link to the page where Insureio has it. Somebody here pulls up that page and checks it before we change anything on ours.