TLDCRM review for insurance agencies: pricing, lead routing and integrations
TLDCRM (Total Lead Domination) is a CRM and dialer for health, Medicare and life agencies and call centers. Leads from vendors pass duplicate and Do Not Call checks, and inbound calls go to agents licensed in the shopper's state.
The Agency Plan is priced per seat with a 15-seat minimum. Calls and texts are billed by use.
- Best for
- Health, Medicare and life call floors with 15 or more agents that buy leads and calls
- Price
- $1,500 a month minimum (15 users at $100)
- Free trial
- No. Demo only
- Lead intake
- Vendor posts to the API, CSV, email, SFTP, inbound calls and manual entry
- Assignment
- Inbound calls by state, ZIP or area code, with sales blocked for unlicensed agents
- Texting and calling
- Built-in dialer and texting, billed by use
- Agency systems
- No AMS connection
- Contract
- Month to month, 30 days notice
Our take
Pick TLDCRM if you run a health, Medicare or life sales floor that buys leads and live calls from several vendors. It shows which vendor pays off and blocks sales by unlicensed agents.
The dialer, policy tracking and vendor reports sit in one system. The 15-seat minimum and setup fee rule out small agencies.
Pros
- Duplicate checks on upload and across the account, with records you can use to dispute a vendor charge
- Inbound calls route by state and license, and a sale is blocked when the agent isn't licensed in the shopper's state
- Do Not Call screening through DNC.com, with Blacklist Alliance and White List Data
- Vendor reports by geography, status and conversion, plus cost per sale by agent
- Policy tracking from quote to submission, renewal and commission
- Single sign-on, multi-factor login and audit logs
Cons
- A 15-seat minimum, so at least $1,500 a month, plus a $1,000 setup fee
- Calls, phone numbers, texts and text registration cost extra
- No free trial
- No direct agency management system connection
Plans and pricing
| Plan | Per seat per month | Minimum | Includes |
|---|---|---|---|
| Agency PlanCRM and dialer | $100 | 15 seats | CRM, dialer, live support, data backup and onboarding |
As of October 2026, from tldcrm.com/pricing. The 15-seat minimum makes the smallest bill $1,500 a month, plus the $1,000 setup fee. There is no seat calculator here because of that minimum.
Usage and one-time fees
| Item | Price |
|---|---|
| Setup and onboarding | $1,000 once |
| Calls | $0.02 per minute |
| Phone numbers | $1 per number per month |
| Texts sent | $0.03 per text |
| Texts received | $0.02 per text |
| TLIntel call analysis | $0.03 per minute |
| Text registration (10DLC) | Billed separately |
| Call recording, compliance tracking and advanced reports | Quote only |
| Custom integrations | Quote only |
Invoices are due within seven days, and late payments carry a daily fee, so set up automatic payment before you launch.
Getting started
Book a demo
TLDCRM reviews your workflow and builds a launch plan.
Pay the setup fee
It covers account setup and first training for admins and agents.
Register texting
Brand and campaign registration (10DLC) must clear before texts go out.
Add vendors
Give each vendor source hourly, daily, weekly or monthly caps.
Train the floor
Missed training or meetings can push launch back a week or more.
CSV uploads can't be undone once processed, so test with a small file.
Lead intake
Vendors post leads straight into TLDCRM through its API. You can also upload CSV files, parse email, receive SFTP files, take inbound calls or type leads in.
- Volume caps
- Hourly, daily, weekly and monthly caps per vendor source
- Duplicates
- Checked across the account or within one vendor. Reject them or accept and flag them
- Advanced Dupe Guard
- Also checks your own records and lists of past sales
- Vendor disputes
- Duplicate records back up a dispute over a vendor charge
- Vendor availability check
- A vendor can ask whether an agent is free before sending a call
Assignment rules
By state or license
Inbound calls route by the shopper's state, ZIP or area code. A sale is blocked when the agent isn't licensed there.
Call groups
Calls go to the highest-ranked free agent first, then the one who has waited longest.
By hand or workflow
Managers assign leads, or workflows do it.
- Missed direct calls
- Go to voicemail or an override group, as you set it
- Who gets credit
- Each lead keeps its creator, assigned agent and converting agent
Follow-up and calling
The built-in dialer, TLDialer, works from the lead record and saves recordings, notes and call outcomes there. Tasks, email, texts and callbacks cover the rest.
- Do Not Call
- DNC.com screens federal, state and your own lists
- Litigator checks
- Blacklist Alliance flags known litigators, and White List Data checks contact data
- Consent proof
- TrustedForm certificates are supported
- Opt-outs
- A text opt-out adds the number to the dialer Do Not Call list
- Calling limits
- Up to 3 calls a second per user on inbound accounts and 6 on outbound
Client and policy records
Each client record holds the contact, spouse and dependents. Policies carry their stage, status, carrier, product, dates, documents, beneficiaries, agents and commission links.
Renewals, retention and cross-sell
TLDCRM tracks when each policy comes up for renewal. Service requests can be set to open a set time from a date, filtered by plan, carrier and product.
A persistency report shows which policies stay in force. Klaviyo campaigns can reach clients who haven't been contacted in a while.
Medicare and health
Policies move through quote, sale, verification, submission, effective, rewrite and renewal stages. A Turning 65 flag marks clients aging into Medicare.
Call recordings attach to the lead. The dialer can warn agents when a client has been on hold too long under CMS rules.
Commissions
Carrier commission files are mapped in Excel and uploaded with TLDCRM staff help. Each upload is compared with the last one, and missing policies are flagged.
Payment records cover initial, residual, chargeback, bonus, spiff and advance payments.
Connections
| Connects to | Type | How | What it does |
|---|---|---|---|
| TLDialer | Phone | Built in | Calls, recordings, notes and outcomes on the lead. Included |
| DNC.com | Consent | Built in | Do Not Call screening |
| Blacklist Alliance | Consent | Built in | Flags known litigators before dialing |
| White List Data | Consent | Built in | Checks and suppresses contact data |
| TrustedForm | Consent | Built in | Consent certificates |
| Balto | Other | Built in | Live call coaching. Needs a Balto account |
| OnScript AI | Other | Built in | Call transcripts, scores and alerts |
| CallAdhere | Other | Built in | Call audits. Billed by CallAdhere |
| Klaviyo | Built in | Sends lead and policy events for email and text campaigns | |
| KLaunch | Forms | Built in | Sends new leads and status changes for chat and text flows |
| Ringba and CallGrid | Lead vendor | API | Inbound call marketplaces and call costs |
| outboundANI | Phone | API | Caller ID choice and monitoring |
| ViciDial | Phone | Built in | Lead and Do Not Call handling with a ViciDial system |
| TLDCRM API | Other | API | Leads in and data out for other systems |
Client portal and mobile app
TLDCRM runs in a web browser and adjusts to phone screens.
Reporting
Reports you get
- Lead source kept on every lead
- Vendor results by area, status and conversion
- Vendor credit traced across calls and lead data
- Calls, sales and cost per sale by agent
- Live sales board
- Inbound call cost per vendor
Contract and cancellation
- Term
- Month to month, renewing each month
- Notice
- 30 days
- Refunds
- Purchases and the setup fee aren't refunded
- Late payment
- $150, then $150 a day while overdue
- Your data
- Leads, policies, callbacks, documents and calls export by CSV or API
From TLDCRM's terms of use.
TLDCRM alternatives
- VanillasoftQuote onlyQueue-based calling that hands each agent the next lead
- Ricochet360From $20 a user per month, yearly contractCRM, phone and dialer priced per user
- MedicarePROFrom $45 a monthMedicare CRM for agents and small agencies
- AgencyBlocQuote onlyAgency system and CRM for life, health and benefits agencies
See every option in insurance lead management software.
Frequently asked questions
How much does TLDCRM cost?
The Agency Plan costs $100 per user per month with a 15-seat minimum, plus a $1,000 setup fee. Calls cost $0.02 per minute, texts $0.03 per text to send, and text registration fees are billed separately.
Does TLDCRM have a free trial?
TLDCRM offers demos. No free trial is listed.
Can TLDCRM route by state license?
Yes. Inbound calls route by the shopper's state, and a sale can be blocked when the agent isn't licensed in that state.
Is there a long-term contract?
No. TLDCRM bills month to month, and you cancel with 30 days' notice.
How we researched this review. We based this review on the pricing, terms and product pages published by TLDCRM, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Corrections
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan TLDCRM quit selling or a contract term that reads different now, let us know and send the link to the page where TLDCRM has it. Somebody here pulls up that page and checks it before we change anything on ours.