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BrightFire designs and hosts websites for independent agencies, with licensed coverage pages, weekly blog posts, quote and service forms and webchat.
It costs $170 a month with no setup fee and no contract. You can cancel any time and get a full refund within the first 30 days.
BrightFire gives each agency a custom homepage and page layouts on its own managed platform, then keeps the site stocked with coverage pages and weekly posts. A redesign every two years is included.
For an independent agency it is one of the simpler buys here: one price, no setup fee and no term. Leads reach AgencyZoom or Xanatek directly and most other agency systems through Zapier.
What you trade for the low commitment is ownership. The design and BrightFire's content stay with BrightFire, so leaving means rebuilding.
| Plan | Setup | Monthly | Minimum term | What it adds |
|---|---|---|---|---|
| Insurance Agency WebsitesEvery agencyWhere most agencies start | $0 | $170 | None | Custom layouts, coverage pages and weekly blog posts, hosting, one domain, quote and service forms, webchat, reports and standard support |
| Ultimate SEO BundleAgencies that also want reviews and listings | $0 | $290 | None | The website plus Reviews and Reputation Management and Local Listings Management |
Prices as of October 2026, from brightfire.com/pricing. The bundle costs $40 a month less than buying the three apart.
Setup fee
Plan fees
Total
No setup fee, so the cost is the monthly price times the months. Extra domains and custom work cost more.
| Fee | Amount |
|---|---|
| Reviews and Reputation Management alone | $110 per month |
| Local Listings Management alone | $50 per month |
| Extra users | Free |
| Extra domain (.com, .net, .org or .us) | $30 per domain/year |
| AI image credits beyond the 25 a month | $25 for 50 |
| Custom layouts, forms, content and graphics | Quoted first and billed after you approve the work |
| Search Engine Marketing | $160 per campaign/month, plus ad spend |
| Social Media Marketing | $100 per month |
| Domain transfer out | Free |
The first payment is taken at signup.
Content you wrote can move to the new site. BrightFire can take over your domain or leave it at your registrar.
Two phone calls and a review, about two hours of your time per BrightFire.
The team keeps revising until you approve.
Usually within three weeks, depending on how fast you give feedback.
Timing and your hours are BrightFire's estimates. A fresh redesign is included every two years while you subscribe.
| What | Who owns it | If you cancel |
|---|---|---|
| Domain | You, even when BrightFire registers it | Transferred out free within seven business days |
| Content you wrote | You | Stays yours |
| Content they wrote | BrightFire | Coverage pages and blog posts stay behind |
| Design and code | BrightFire | The site shuts down |
| Ad accounts from BrightFire's ad service | BrightFire | Not transferable |
Cancel and the site goes dark. Your domain moves out free, but the design, coverage pages and blog posts stay with BrightFire. You rebuild with your own content.
| Connects to | Type | How | What moves |
|---|---|---|---|
| AgencyZoom | CRM | Built in, sends each form entry straight in | A new lead with source, pipeline, producer and CSR. A repeat email still makes a new lead |
| Xanatek | AMS | Built in, by license key | A prospect and contact. Self-hosted Xanatek isn't supported |
| EZLynx, Momentum AMP (NowCerts) and AgencyBloc | AMS | Zapier | Prospects, applicants, service requests and notes |
| Better Agency, NextAgency, InsuredMine, AgentMethods and Sembley | CRM | Zapier | New leads, clients or tasks |
| QuoteRUSH | Rater | Zapier | A new lead |
| ClientCircle | Reviews | Built in | Published testimonials onto your site |
| Client portals: Applied CSR24, AMS360, EZLynx, NowCerts, Vertafore InsurLink and Employee Navigator | Portals | Embed or link | Clients sign in to that portal |
| Canopy Connect, ePayPolicy, Input 1, Calendly and Microsoft Bookings | Intake, payments and booking | Embed or link | The visitor uses that service |
Zapier connections need a published Zap and your account with that system. BrightFire can run them on its own Zapier account at no fee, or asks for your Zapier login to map fields. Premium Zapier features are billed by Zapier.
BrightFire aims for WCAG 2.0 and checks the platform with WAVE and Lighthouse. Your colors, graphics and add-on tools can change the result.
My BrightFire shows search clicks, visitors, page views and blog views from Google Analytics and Search Console, with a monthly report. Optional call tracking logs website calls.
From BrightFire's terms and FAQ, checked October 2026.
See every option in insurance agency website design.
$170 a month with no setup fee. Yearly billing is also offered.
The site shuts down. BrightFire moves your domain out free within seven business days, and you rebuild elsewhere with your own content.
Yes, even when BrightFire registers it for you.
AgencyZoom and Xanatek connect directly. EZLynx, Momentum AMP, AgencyBloc and others connect through Zapier.
Usually three weeks or less, depending on how quickly you send feedback.
How we researched this review. We based this review on the pricing, terms and product pages published by BrightFire, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan BrightFire quit selling or a contract term that reads different now, let us know and send the link to the page where BrightFire has it. Somebody here pulls up that page and checks it before we change anything on ours.