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Forge is Agency Revolution's managed website for independent agencies. It puts your branding on a ready-made design and fills it with a large coverage library, quote request forms and a client service center.
It suits P&C agencies and brokers that want the site built and hosted for them. Essential starts at $140 a month plus $500 to set up, and Premium starts at $310 a month.
Forge is a template site done well for insurance. Agency Revolution customizes a ready-made design with your branding and office pages, then adds a 200+ page coverage library, quote and service forms and a dashboard for leads.
It fits an independent agency that wants a polished site without writing coverage pages itself. Essential covers most agencies. Premium makes sense if you'd pay for texting and review tools anyway, since both cost more as add-ons.
The limit that matters most is what happens if you leave. The platform, design and coverage pages stay with Agency Revolution, so you start over elsewhere with only the content you wrote.
| Plan | Setup | Monthly | Minimum term | What it adds |
|---|---|---|---|---|
| EssentialAgencies that want the site and its formsWhere most agencies start | $500 | From $140 | Set in your order | Coverage library, quote and service forms, Clickable Coverage and standard support |
| PremiumAgencies that want texting, reviews and producer links | $1,000 | From $310 | Set in your order | Business texting, reputation management, one Local Listings location, Hello Producer, video proposals and premium support |
Starting prices as of October 2026, from Agency Revolution's website page. Your order sets the final price and the first term.
Setup fee
Plan fees
Total
Uses the starting prices above. Add-ons and custom work cost extra.
| Fee | Amount |
|---|---|
| Business Texting | $50 per month, included in Premium |
| Local Listings | $50 per location/month, one location included in Premium |
| Reputation Management | $110 per month, included in Premium |
| Social Media | $90 per month |
| Do It For Me Marketing | $400 per month, plus a separate Fuse subscription |
| AccessiBe accessibility tool | About $50 a month |
| Complex forms | Quoted as a separate project |
| Moving your content out after you cancel | Hourly, estimated and paid up front |
| Feature | Essential | Premium |
|---|---|---|
| Coverage pages | 200+ | 200+ |
| Office location pages | ||
| Quote and service request forms | ||
| Clickable Coverage (interactive coverage graphics) | ||
| FAQ pages | Ready-made | Editable |
| FirstDraft (AI drafts of blog posts) | ||
| Business texting | ||
| Review requests and reputation tools | ||
| Local Listings | 1 location | |
| Hello Producer (a link each producer shares so leads reach them) | ||
| Video proposals | ||
| Logo, font and color changes by support | ||
| Zapier and email tool setup by support |
Your order sets the first term. Billing starts now.
Fill in the questionnaire and send your logo, team photos, the coverages you write and the look you like.
A project manager, content manager and designer set up your home, about and location pages on a Forge design. This takes about 4 to 6 weeks.
You send feedback and approve the site, usually over 1 to 2 weeks.
Old pages redirect to the new ones. Agency Revolution changes the domain settings or sends your IT team the steps, and your email stays as it is.
Timings are Agency Revolution's estimates and start once your questionnaire is complete. Add-ons you bought are set up after launch.
| What | Who owns it | If you cancel |
|---|---|---|
| Domain | You, when it sits in your own registrar account. Agency Revolution can hold it for you instead | A domain Agency Revolution holds gets 15 days of transfer help. After that you may lose it |
| Content you wrote | You, except material handed over for the build, which becomes Agency Revolution's | Moved out in an agreed format at hourly rates, paid first, within 15 days |
| Content they wrote | Agency Revolution or its licensors. You have a license while you subscribe | You return or destroy it. Keep using it and you owe a daily penalty |
| Design and platform | Agency Revolution | The license and hosting end |
| Form entries | You and your clients | Export selected fields to CSV while your account is open |
| Analytics | You, in your own Google Analytics account | Stays in your account |
You rebuild the site if you leave. The platform, design and coverage library stay with Agency Revolution. Only content you wrote comes with you, moved at an hourly fee within 15 days.
If you keep using Agency Revolution's coverage pages after canceling, the daily penalty is about $3.50 a business day on Essential.
| Connects to | Type | How | What moves |
|---|---|---|---|
| AgencyZoom | CRM | Direct feed set up by support | Each form sends a new lead and contact. Existing contacts aren't updated |
| PL Rating, EZLynx, Bold Penguin, Coterie, XILO and Back9 | Raters and quoting tools | Embed on the page | The visitor fills in that tool's form. The data goes to that tool |
| Canopy Connect, Indio, HealthSherpa, SALT and InsuredMine | Intake tools | Embed on the page | The visitor's answers go to that tool |
| Applied CSR24, Vertafore InsurLink, NowCerts, GloveBox, ePayPolicy and Employee Navigator | Client service portals | Embed on the page | Clients sign in to that portal |
| Calendly, Acuity, HubSpot and Levitate | Scheduling | Embed or link | Visitors book time with you |
Staff test any embed code before it goes live. Agency Revolution also names AMS360, QQCatalyst, HawkSoft and Amplo (formerly Veruna) as compatible without saying how they connect. Zapier setup is a Premium support task, and Zapier bills you separately.
Pages use image alt text, descriptive links and logical navigation. You can add the free UserWay plugin or AccessiBe, which audits the site each month.
You create your own Google Analytics account and email the tag to Forge, which gives Agency Revolution access. Form entries also show in the Forge dashboard.
From Agency Revolution's terms revised June 30, 2026.
See every option in insurance agency website design.
Essential starts at $140 a month plus a $500 setup fee. Premium starts at $310 a month plus $1,000.
The site goes offline and the design and coverage pages stay with Agency Revolution. You can pay hourly to move content you wrote, within 15 days.
Yes, if you keep it in your own registrar account, which Agency Revolution recommends. A domain it holds for you gets only 15 days of transfer help after you leave.
Forms can feed AgencyZoom through a direct feed that support sets up. For other systems you get an email, or you embed that system's own form.
About 4 to 6 weeks of building and 1 to 2 weeks of your feedback, once your questionnaire is in.
How we researched this review. We based this review on the pricing, terms and product pages published by Agency Revolution Forge, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan Agency Revolution Forge quit selling or a contract term that reads different now, let us know and send the link to the page where Agency Revolution Forge has it. Somebody here pulls up that page and checks it before we change anything on ours.