Best insurance CRM software for P&C agencies
Below are the CRMs we found for P&C, personal lines or commercial insurance. They follow our default order, which is not a quality ranking.
19 vendors made the list for P&C, personal lines or commercial insurance. 12 show a starting price on their own pages.
Starting prices per user per month run from $20 at Ricochet360 (on a yearly contract) to $500 at Salesforce Financial Services Cloud (billed yearly). Starting prices per account per month run from $41.65 at GloveBox CRM (billed yearly) to $119.20 at AgencyZoom (billed yearly, paid upfront). Among the 19 vendors, 11 have a client portal, 11 have a mobile app and four list carrier downloads.
Quick picks by need
- Lowest starting price per user per monthHubSpot and Ricochet360 (on a yearly contract)From $20 per user per month
- Free trialAgencyZoom, Smart Agent CRM, Agency MVP, Act!, Salesforce Financial Services Cloud, Agent CRM and Momentum AMPTry it before you pay
- Mobile appAgencyZoom, Shape, Ricochet360, LeadSquared, InsuredMine, AgentCubed, Act!, Salesforce Financial Services Cloud, HubSpot, Agent CRM and Momentum AMPAgents can work from a phone
- Carrier downloadsEZLynx, Momentum AMP, Agency Matrix and Applied EpicPolicy data pulled from insurers
- Commission trackingAgencyZoom, Smart Agent CRM, EZLynx, InsuredMine, GloveBox CRM, Salesforce Financial Services Cloud, Momentum AMP, Agency Matrix and Applied EpicProducer pay kept in the system
19 vendors
Pick this if your producers work from phones, since there is a mobile app.
- Best for
- P&C agencies, independent or captive, that want lead follow-up, renewals and producer pay in one CRM
- Starting price
- $119.20 per month, billed yearly, paid upfront (October 2026)
- Lines
- P&C
- Free trial
- 14 days
- Contract
- Month to month, or a year paid upfront
Keep in mind: more than seven users needs a quote.
Read the AgencyZoom reviewPick this if your producers work from phones, since there is a mobile app.
- Best for
- Personal lines and life agencies that buy leads and want routing, calling, texting and renewal campaigns in one CRM beside their AMS
- Lines
- Personal lines
- Contract
- Renews automatically, 30 days' notice to cancel
Worth checking: calls and texts draw from a prepaid balance.
Read the Shape reviewAlso covers personal lines, which puts it on this list of CRMs. Pick this if a published start of $20 per user per month fits your budget.
- Best for
- Agencies and call teams that buy leads and want CRM, phone, texting and dialing in one system
- Starting price
- $20 per user per month, on a yearly contract (October 2026)
- Lines
- Personal lines
- Contract
- Monthly (two-month minimum), quarterly or annual terms that renew automatically
Worth checking: texts, extra minutes and extra phone numbers cost extra.
Read the Ricochet360 reviewIts listed lines start with health and Medicare. P&C, personal lines or commercial insurance is also on the list. Pick this if a published start of $95 per user per month fits your budget.
- Best for
- Medicare and health agents and FMOs that want Scope of Appointment, policies and commissions in a Salesforce-based CRM
- Starting price
- $95 per user per month, monthly, 12-month minimum (October 2026)
- Lines
- P&C
- Free trial
- 30 days
- Contract
- Monthly with a 12-month minimum, or yearly
Check first: no AMS connection.
Read the Smart Agent CRM reviewAlso covers personal lines and commercial, which puts it on this list of CRMs. Pick ClientCircle if its published terms fit your agency.
- Best for
- Independent agencies that want an insurance CRM with client texting and marketing
- Lines
- Personal lines and Commercial
Worth checking: leaving early can cost remaining fees.
Read the ClientCircle reviewAlso covers P&C, which puts it on this list of CRMs. Pick this if a published start of $60 per user per month fits your budget.
- Best for
- Larger agencies, insurers and call centers that want detailed rule-based lead distribution and automation
- Starting price
- $60 per user per month, billed yearly (October 2026)
- Lines
- P&C
- Contract
- Term set in your order form, renewing for at least a year
Worth checking: no named agency management system or rater connection.
Read the LeadSquared reviewPick EZLynx if its published terms fit your agency.
- Best for
- Independent P&C agencies that already use, or plan to use, the EZLynx rater and management system
- Lines
- Personal lines and Commercial
- Contract
- At least 12 months
Check first: at least a 12-month term, and fees aren't refunded.
Read the EZLynx reviewPick this if a published start of $106 per user per month fits your budget.
- Best for
- Independent P&C agencies that want lead follow-up and renewals tied to their AMS
- Starting price
- $106 per user per month, billed yearly (October 2026)
- Lines
- Personal lines and Commercial
- Contract
- Monthly or yearly
Worth checking: EZLynx agencies upload a file instead of syncing.
Read the InsuredMine reviewPick this if a published start of $99 per month fits your budget.
- Best for
- P&C agencies that buy internet leads and want a ranked call list beside their AMS
- Starting price
- $99 per month, billed monthly (October 2026)
- Lines
- P&C
- Free trial
- 14 days
- Contract
- Monthly with 14 days' notice, or yearly with 30 days' notice
Worth checking: no app in the App Store or Google Play.
Read the Agency MVP reviewAlso covers P&C, which puts it on this list of CRMs. Pick this if your producers work from phones, since there is a mobile app.
- Best for
- Health, Medicare and life agencies, call centers and carriers that want lead routing, quoting and enrollment in one system
- Lines
- P&C
Worth checking: few named connections outside Microsoft 365, TurboRater and NICE.
Read the AgentCubed reviewPick this if a published start of $41.65 per month fits your budget.
- Best for
- Solo P&C agents and small independent agencies that want ready-made pipelines and campaigns
- Starting price
- $41.65 per month, billed yearly (October 2026)
- Lines
- P&C
- Contract
- Month to month, or 12 months paid yearly
Worth checking: no free trial.
Read the GloveBox CRM reviewIt lists life first and personal lines second among its lines. Pick this if you want to try it free for 14 days before you pay.
- Best for
- Small agencies that want a general CRM with email marketing and keep policies in an AMS
- Starting price
- $30 per user per month, billed yearly (October 2026)
- Lines
- Personal lines and Commercial
- Free trial
- 14 days
- Contract
- Term set in your order, renewing automatically
Check first: no commission tracking or Medicare tools.
Read the Act! reviewPick this if your producers work from phones, since there is a mobile app.
- Best for
- Larger brokerages with P&C or benefits teams and an admin or partner to configure Salesforce
- Starting price
- $500 per user per month, billed yearly (October 2026)
- Lines
- P&C, Personal lines and Commercial
- Free trial
- 30 days
- Contract
- Term set in your order form, renewing yearly
Worth checking: implementation is a separate project, usually with a partner.
Read the Salesforce Financial Services Cloud reviewAlso covers personal lines and commercial, which puts it on this list of CRMs. Pick this if your producers work from phones, since there is a mobile app.
- Best for
- Agencies that want marketing, sales and service in one configurable CRM, with policies kept in their AMS
- Starting price
- $20 per user per month, billed monthly (October 2026)
- Lines
- Personal lines and Commercial
- Contract
- Term set in your order, renewing for the same period or one year
Worth checking: no carrier downloads, commission tracking or Medicare tools.
Read the HubSpot reviewAlso covers P&C, which puts it on this list of CRMs. Pick this if you want to try it free for 14 days before you pay.
- Best for
- Agents and small agencies that want ready-made insurance marketing campaigns, texting and calling in one CRM
- Starting price
- $97 per month, billed monthly (October 2026)
- Lines
- P&C
- Free trial
- 14 days
- Contract
- Month to month, or 12 months prepaid
Check first: no AMS connection or commission tracking.
Read the Agent CRM reviewPick this if a published start of $119 per month fits your budget.
- Best for
- Independent P&C agencies, including ones that also write health and life, that want their AMS and CRM in one system
- Starting price
- $119 per month, billed monthly (October 2026)
- Lines
- P&C, Personal lines and Commercial
- Free trial
- 30 days
- Contract
- Month to month, 15 days' notice
Worth checking: API and Zapier need an API seat below Business.
Read the Momentum AMP reviewPick Agency Matrix if its published terms fit your agency.
- Best for
- Independent personal lines and non-standard auto agencies with 1 to 50 employees, including agencies with several offices
- Lines
- Personal lines
- Contract
- Term set in your order, renewing automatically unless you give 60 days' written notice
Check first: no published prices.
Read the Agency Matrix reviewAlso covers P&C, which puts it on this list of CRMs. Pick JenesisLink if its published terms fit your agency.
- Best for
- Independent agencies, especially JenesisNow users, that want lead capture, campaigns and review requests in one marketing tool
- Lines
- P&C
Worth checking: no published prices.
Read the JenesisLink reviewPick Applied Epic if its published terms fit your agency.
- Best for
- Mid-size and enterprise independent P&C and benefits agencies that want sales, service and accounting in one system
- Lines
- P&C, Personal lines and Commercial
- Contract
- Set by your license agreement
Check first: no published prices or free trial.
Read the Applied Epic review
Prices are each vendor's published starting price, dated as shown.
How we chose
We include a vendor when it has a product that lists P&C, personal lines or commercial insurance among its insurance lines. That gave us 19 vendors, with prices dated October 2026.
Among the qualifying products, seven offer a free trial, nine track commissions and five sell month to month. Payment does not affect inclusion or order, and the order follows trust signals.
Related guides: agency management systems and comparative raters.
Frequently asked questions
How did you choose software for P&C, personal lines or commercial insurance?
Every vendor here has a product that lists P&C, personal lines or commercial insurance among its insurance lines. Having one is the only requirement, so 19 made the list and none paid to be there.
What should I compare after making a shortlist?
Compare contract and export terms first, then how the P&C, personal lines or commercial insurance workflow handles quotes and renewals. After that look at carrier downloads and commissions where you need them. On this page, 16 describe migration help.
Where can I compare prices?
The insurance CRM cost page has the dated prices for the whole category, plus a calculator for first-year cost. Starting prices per user per month run from $20 at Ricochet360 (on a yearly contract) to $500 at Salesforce Financial Services Cloud (billed yearly). Starting prices per account per month run from $41.65 at GloveBox CRM (billed yearly) to $119.20 at AgencyZoom (billed yearly, paid upfront).
How we researched this. We based this page on each vendor's published pricing where available, terms and product pages, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.