How Much Does Insurance Prospect Data Cost?
16 of the 19 data providers here put prices in dollars on their sites. Three price by quote only.
Among the five that price per account per month, starting prices run from $50 to $167 and the median is $99. The prices are dated September 2026 through October 2026.
Pricing models
Each row takes the lowest published price a vendor has in that unit. Add-ons, setup fees, usage rates and prices for one narrow group of buyers are not counted, and a price per person is never mixed in with a flat plan.
Of the 16 that price in dollars, one charges only for each person who uses it (Insurance Xdate), so the bill grows as you add people. Nine charge only a flat price for the whole account. One sells both kinds of plan (Benefeature).
Usage. LeadsPlease, DataMasters Homeowner X-Date Database, LRG, Exact Data and Dataman Group Homeowner X-Date Lists charge per order and record and publish no plan price.
| Pricing unit | Vendors | Lowest starting price | Highest starting price |
|---|---|---|---|
| Per account per month | 5 | $50 | $167 |
| Per account per year | 2 | $1,500 | $10,000 |
| Per state per month | 2 | $56 | $100 |
| Per person per month | 1 | $100 | $100 |
| Per person per year | 1 | $1,925 | $1,925 |
| Per state per year | 1 | $300 | $300 |
Median starting price: $99 per account per month. Units with fewer than three vendors have no median.
Data Axle sells through Salesgenie and Exact Data, so its prices sit on their rows. A vendor with two kinds of price, such as PollyAI or Benefeature, appears on two rows.
Published prices by vendor
We list these in the default order built on trust factors. A higher spot is not a quality ranking.
| Vendor | Plan or item | Price | Unit | Billing | As of |
|---|---|---|---|---|---|
| Insurance Xdate | Subscription plans | $100 | user per month | Monthly | October 2026 |
| Infofree | Starter monthly (older monthly accounts only) | $150 | month | Monthly | October 2026 |
| Infofree | Team monthly (older monthly accounts only) | $275 | month | Monthly | October 2026 |
| Infofree | Starter annual prepay | $1,500 | year | Yearly | October 2026 |
| Infofree | Team annual prepay | $2,500 | year | Yearly | October 2026 |
| Infofree | Starter annual allotment | $3,000 | year | Yearly | October 2026 |
| Infofree | Team annual allotment | $4,500 | year | Yearly | October 2026 |
| Salesgenie | Basic | $99 | month | Monthly | October 2026 |
| Salesgenie | Pro | $149 | month | Monthly | October 2026 |
| Salesgenie | Team | $299 | month | Monthly | October 2026 |
| Benefeature | Pro annual subscription | $1,925 | seat per year | Yearly | October 2026 |
| Benefeature | Pro Plus annual subscription | $10,000 | year | Yearly | October 2026 |
| LeadsPlease | 250 new-homeowner mailing records | $99.50 | order | One time | October 2026 |
| LeadsPlease | 1,000 consumer mailing records | $124.95 | order | One time | October 2026 |
| LeadsPlease | 500 business mailing records | $124.95 | order | One time | October 2026 |
| LeadsPlease | 250 new-homeowner email records | $199 | order | One time | October 2026 |
| LeadsPlease | 1,000 business mailing records | $200 | order | One time | October 2026 |
| LeadsPlease | 1,000 consumer phone records | $224.95 | order | One time | October 2026 |
| LeadsPlease | 2,500 consumer mailing records | $296.75 | order | One time | October 2026 |
| LeadsPlease | 1,000 consumer direct-mail and email records | $299.95 | order | One time | October 2026 |
| LeadsPlease | 17 more published prices are on the LeadsPlease profile. | ||||
| Bresser's X-Dates | Property Connect Monthly | $119 | month | Monthly | October 2026 |
| Bresser's X-Dates | Email-Delivered Address Only | $149 | month | Monthly | October 2026 |
| Bresser's X-Dates | Email-Delivered Phone and Email | $179 | month | Monthly | October 2026 |
| Bresser's X-Dates | Property Connect Core | $895 | year | Yearly | October 2026 |
| Bresser's X-Dates | Property Connect Essential | $1,395 | year | Yearly | October 2026 |
| Bresser's X-Dates | Property Connect Team | $3,595 | year | Yearly | October 2026 |
| Bresser's X-Dates | Property Connect Elite | $4,495 | year | Yearly | October 2026 |
| ListShack | Individual unlimited | $50 | month | Monthly | October 2026 |
| ListShack | Team unlimited | $99 | month | Monthly | October 2026 |
| ListShack | 50K Rollover | $199 | month | Monthly | October 2026 |
| DataMasters Homeowner X-Date Database | 10,000 homeowner email records | $0.09 | record | One time | October 2026 |
| DataMasters Homeowner X-Date Database | 5,000 homeowner email records | $0.12 | record | One time | October 2026 |
| DataMasters Homeowner X-Date Database | 500 homeowner x-date records | $75 | order | One time | October 2026 |
| DataMasters Homeowner X-Date Database | 1,000 homeowner x-date records | $150 | order | One time | October 2026 |
| DataMasters Homeowner X-Date Database | 2,000 homeowner x-date records | $260 | order | One time | October 2026 |
| DataMasters Homeowner X-Date Database | 5,000 homeowner x-date records | $550 | order | One time | October 2026 |
| PollyAI | Outreach, 16 or more states, plus a $39 platform fee | $10 | state per month | Monthly | October 2026 |
| PollyAI | Outreach, 11 to 15 states, plus a $39 platform fee | $12 | state per month | Monthly | October 2026 |
| PollyAI | Outreach, 6 to 10 states, plus a $39 platform fee | $15 | state per month | Monthly | October 2026 |
| PollyAI | State Bundle, 11 to 15 states, plus a $39 platform fee | $30 | state per month | Monthly | October 2026 |
| PollyAI | State Bundle, 6 to 10 states, plus a $39 platform fee | $35 | state per month | Monthly | October 2026 |
| PollyAI | Outreach, 1 to 5 states, $17 a state plus a $39 platform fee | $56 | month for one state | Monthly | October 2026 |
| PollyAI | State Bundle, 1 to 5 states, $40 a state plus a $39 platform fee | $79 | month for one state | Monthly | October 2026 |
| LRG | Append or validation | $0.01 to $0.20 | record | One time | September 2026 |
| LRG | Consumer data record | $0.01 to $0.10 | record | One time | September 2026 |
| Maverick Data | Monthly state subscription | $100 | state per month | Monthly | October 2026 |
| Maverick Data | Annual state subscription | $1,000 | state per year | Yearly | October 2026 |
| Benefit Signals | Benefit Signals monthly | $60 | month | Monthly | October 2026 |
| Benefit Signals | All Access monthly | $90 | month | Monthly | October 2026 |
| Benefit Signals | Benefit Signals annual | $600 | year | Yearly | October 2026 |
| Benefit Signals | All Access annual | $900 | year | Yearly | October 2026 |
| Judy Diamond Group Insurance Directory | GI state access | $300 to $780 | state per year | Yearly | October 2026 |
| Judy Diamond Group Insurance Directory | GI Plus state access | $450 to $1,170 | state per year | Yearly | October 2026 |
| Dataman Group Homeowner X-Date Lists | Homeowner X-Date List minimum order | From $185 | order | One time | October 2026 |
| Exact Data | Homeowner list record | $0.21 | record | One time | October 2026 |
| Exact Data | Agent, broker and underwriter list record | $0.30 | record | One time | October 2026 |
| Exact Data | Online postal minimum | From $90 | order | One time | October 2026 |
| Exact Data | Online email and postal minimum | From $180 | order | One time | October 2026 |
| Prowlr | Individual annual billing | $167 | month | Yearly | October 2026 |
| Prowlr | Individual monthly | $200 | month | Monthly | October 2026 |
| Prowlr | Pro annual billing | $416 | month | Yearly | October 2026 |
| Prowlr | Pro monthly | $499 | month | Monthly | October 2026 |
| Prowlr | Engine | $1,200 | month | Monthly | October 2026 |
Add-on prices are not listed here. Each profile lists them.
Why rates differ
Many of these vendors list several prices because the price changes with the plan you pick. For some it also depends on whether you pay monthly or yearly and the unit the price is quoted in.
Setup and one-time fees
One of the 19 lists a setup, onboarding or other one-time fee with a price. LeadsPlease and BenefitFlow say there is no setup fee. Count any one-time fee in your first-year budget.
- Infofree. Setup fee on older monthly accounts: $99 one time.
Contract terms
The contract decides what you pay over time and what it costs to leave. Read the term, the renewal rule and the notice period before you sign.
Vendors whose terms say only that a plan runs monthly or yearly are left out of the table. LRG, Zywave miEdge and Prowlr publish no contract terms, so they are not listed.
The default order goes by trust factors. It is not our pick of the best.
| Vendor | Term or license window |
|---|---|
| Insurance Xdate | Monthly or yearly on Starter, a yearly commitment on Agency |
| Infofree | New plans are yearly, with a 3-day money-back window |
| Data Axle | See Salesgenie and Exact Data |
| Salesgenie | Packages start with 12 months, then go month to month |
| Benefeature | 12 months to start unless the order form says otherwise |
| LeadsPlease | One order at a time, or a repeat order each month |
| Bresser's X-Dates | Set in your order form with Haines, the data company behind Property Connect |
| ListShack | Month to month with no long-term contract |
| DataMasters Homeowner X-Date Database | Buy as needed or get a monthly delivery |
| PollyAI | Month to month with no penalty to cancel |
| Judy Diamond Group Insurance Directory | Use what you buy for up to one year |
| Dataman Group Homeowner X-Date Lists | One-time use unless Dataman agrees otherwise in writing |
| Exact Data | Internal marketing use for up to one year |
Vendors that quote
Quote only. Data Axle, BenefitFlow and Zywave miEdge price by quote. Ask for the full first-year cost in writing, with every fee.
Frequently asked questions
How much do data providers cost?
16 of the 19 data providers on this page publish prices in dollars. The most common unit is per account per month, used by five, with starting prices from $50 to $167. Three price by quote only.
Which data providers charge per user?
Insurance Xdate and Benefeature publish a price per user, seat or license.
Are add-ons included in these prices?
No. Every starting price, range and median here leaves add-ons out. The vendor profile lists them.
Where do these figures come from?
They come from the vendors' own pages and are as of the month shown. If a vendor did not publish something we left it out.
How we researched this. We based this page on each vendor's published pricing where available, terms and product pages, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.