Prowlr review for insurance agents: data, pricing and permitted use
Prowlr scores businesses from public records and tells you why each one may be ready to buy. Insurance is one of several markets it covers.
Most renewal dates assume a 12-month term from the bind date. Plans start at $200 a month with credits.
- Best for
- Tech-minded commercial agencies that want scored triggers sent to their own tools by API
- Data type
- Public records turned into scored triggers
- Renewal date
- Certificate dates where found. Otherwise assumed 12 months from the bind date
- Lines
- Commercial P&C
- Price
- $200 a month, or $167 a month billed yearly
- Delivery
- CSV and an API. An AI assistant link (MCP) and HubSpot on Pro
- Trial or sample
- 14-day trial with 200 credits on the pricing page, card required. Insurance access starts with a build request
Our take
Prowlr suits an agency that wants scored triggers sent to its own tools by API. Every score links back to its source so you can check it.
It is a general engine with insurance added, and most dates are estimates. With no posted terms, get the license in writing first.
Pros
- Each score shows its reasons and source
- REST API on every paid plan. MCP on Pro and up
- A 14-day trial on its pricing page
- The pricing page says cancel any time
Cons
- Most renewal dates assume a 12-month term
- No public terms of service
- No state list for insurance
Data sources and dates
| Source | What it gives you |
|---|---|
| FMCSA insurance filings | Trucking insurers and policy start dates |
| ACORD 24 and 25 certificates | The policy expiration date when one is printed |
| State business registries | Newly formed businesses |
| NAIC state licensing system | Producer and company license checks |
| SERFF rate filings | Carrier rate changes by state and line |
- Renewal date
- A month and day each year, rebuilt from public records
- How it's built
- Uses a printed certificate expiration when there is one. Otherwise it counts 12 months from the original bind date
Most dates are worked out, not read. A trucking filing shows when a policy started, not when it ends. Prowlr assumes a 12-month term, so short or mid-term policies will be off.
Coverage
- Lines
- Commercial P&C, including commercial auto and general liability
- Prospect type
- Businesses found in public records, not people asking for quotes
- States
- No state list is posted
Prowlr is a general scoring engine that covers several markets, and insurance is one of them. The insurance page asks you to request a build, so confirm what the self-serve plans include for insurance.
Fields, filters and sample
Fields you get
- Business or carrier name
- Insurer and start date from trucking filings
- Line of business
- Links back to the public record
- Plain-language verdict and reasons
- Score from 0 to 100
- Upcoming renewal or new-business trigger
Filters
- A plain-language search for a role or signal
Freshness and accuracy
- Update schedule
- Sources are collected on a schedule that isn't posted
- History
- 90 days in the insurance view
- Checking a record
- Each score links back to its public source
Pricing, credits and exports
| Plan | Monthly | Billed yearly | Credits a month | Seats |
|---|---|---|---|---|
| IndividualOne producer | $200 | $167 a month | 5,000 | 1 |
| ProA small teamMost popular, per Prowlr | $499 | $416 a month | 15,000 | 3 |
| EngineHigh volume | From $1,200 | Quote only | 40,000 or more | 10 or more |
Prices as of October 2026, from the Prowlr pricing section. One credit is about one scored record.
Good to know before you buy
- Extra credits cost 2 cents each on Individual and 1.6 cents each on Pro.
- Credits bought on top of Individual roll over for 12 months.
- API calls are capped at 5,000 a month on Individual and 50,000 on Pro.
- No yearly lock-in, and you can change plans any time.
Which plan has it
| Feature | Individual | Pro | Engine |
|---|---|---|---|
| CSV export and REST API | |||
| MCP server and webhooks | |||
| HubSpot sync | |||
| Scheduled exports | |||
| Single sign-on |
Permitted use
Prowlr posts no license or terms of service. The site says you keep the records after you stop paying, so get the use and resale terms in writing before you buy.
Delivery and connections
| Connects to | Type | What it does |
|---|---|---|
| REST API | API | Returns scored records with an API key |
| MCP server | API | A link that lets AI assistants pull records, on Pro and up |
| Webhooks | API | Sends records out as they score |
| HubSpot | CRM | Sync on Pro and up |
| Clay | Other | An enrichment column on Pro and up |
- Download formats
- CSV. Scheduled exports on Engine
Search, lists and alerts
- Search
- Type a role or signal in plain language
- Ranking
- Records come back scored 0 to 100 with reasons
- Timing
- Aims for 30 to 60 days before the renewal
Getting started
Start the trial
The pricing page lists 14 days and 200 credits for one market and one seat, with a card on file.
Request the insurance build
The insurance page routes you to a build request.
Score your market
Run a search and check the source links on the top results.
Pick a plan
Individual for one person or Pro for a team that needs HubSpot.
Priority support on Pro. Dedicated support on Engine.
Contract and refunds
- Term
- Monthly, or a lower rate billed yearly
- Canceling
- Change or cancel any time, per the pricing section
Prowlr has no public terms of service, so its renewal and refund rules aren't public. From the Prowlr pricing section, checked in October 2026.
Prowlr alternatives
Frequently asked questions
How much does Prowlr cost?
Individual is $200 a month and Pro is $499 a month. Both cost less billed yearly.
Are Prowlr renewal dates filed?
Only when a certificate shows the expiration. The rest assume the policy renews 12 months after it was first bound.
Does Prowlr have a free trial?
Its pricing page lists 14 days with 200 credits and a card on file. Insurance access starts with a build request.
Does Prowlr connect to my CRM?
Pro syncs with HubSpot. Every paid plan has a REST API.
Can I cancel Prowlr any time?
Its pricing section says yes. It has no public terms, so confirm refunds before you pay yearly.
How we researched this review. We based this review on the pricing and product pages published by Prowlr, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Corrections
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan Prowlr quit selling or a contract term that reads different now, let us know and send the link to the page where Prowlr has it. Somebody here pulls up that page and checks it before we change anything on ours.