Data Axle review for insurance agents: data, pricing and permitted use
Data Axle compiles consumer and business data and sells it to agents through two products. Salesgenie is a monthly search tool and Exact Data sells ready-made lists by the record.
Both sell an x-date as an add-on field, and neither says how it is built. Prices sit with each product, and Data Axle's own enterprise data is sold by quote.
- Best for
- Agents choosing between Data Axle's two agent products, Salesgenie and Exact Data
- Data type
- Compiled consumer and business data
- Renewal date
- X-date add-on fields with no published method
- Lines
- Home, auto, life and commercial
- Price
- Salesgenie from $99 a month. Exact Data from $0.21 a record
- Do Not Call check
- No. You need your own registry access to see consumer phone numbers
- Delivery
- Salesgenie search and CRM export, or an Exact Data CSV
- Trial or sample
- Free Salesgenie account and free Exact Data counts
Our take
Most agents won't buy from Data Axle directly. Pick Salesgenie if you want to search and export every month, or Exact Data if you want one homeowner mailing list.
The x-dates in both products come with no method, so treat them as a guide. Consumer phone numbers in Salesgenie need your own Do Not Call registry account.
Pros
- Large consumer and business files in one company
- A subscription or a one-time list, your choice
- Sends records to Salesforce and HubSpot
- Trigger lists for new movers, homeowners and businesses
Cons
- No published method behind the x-dates
- Do Not Call screening is your job
- No public API for agents
- Terms and prices are split across two products
Data sources and dates
| Source | What it gives you | How often it updates |
|---|---|---|
| Directories, business filings and company websites | Company names, industry, size and executives | Daily to monthly, by source |
| Deed and property records | New homeowners and confirmed homeowner status | New homeowners weekly |
| Tax, voter and utility records | Consumer names, addresses and household details | Monthly |
| Online behavior partners | Business buying-intent topics | No schedule given |
- Renewal date
- Homeowner x-date in Salesgenie. Home expiration date and auto renewal month in Exact Data
- How it's built
- Neither product explains it
Test the date first. Data Axle gives no source for its x-dates, so they could come from filed policies, purchase dates or a model. Check a small batch against your own book.
Coverage
- Lines
- Home, auto, life and commercial
- Prospect type
- Consumers and businesses who haven't asked for a quote
- States
- All US states, plus Canadian business and consumer data in Salesgenie
- Record count
- 255 million consumers and 19.5 million businesses
Counts from the Salesgenie packages page on October 6, 2026. The Data Axle homepage shows 310 million consumers and 18.6 million businesses. The vendor's own pages disagree, so ask for a count on your territory before you buy.
Fields, filters and sample
Fields you get
- Address, phone and email
- Company and contact name
- Executive home addresses
- Home expiration date and auto renewal month (Exact Data)
- Homeowner status: confirmed, probable or renter
- Homeowner x-date
- Household details and demographics
- Sales and employee size
- SIC and NAICS industry codes
- Years in business
Filters
- Area
- Buying-intent topics
- Company size and industry
- Homeowner status
- Insurance line targeting for home, auto, life and commercial
- Job title
- X-date
Freshness and accuracy
- Update schedule
- Some sources daily, others monthly. New homeowners weekly
- Accuracy the vendor claims
- Expect 10 to 12% of consumer mail and 5 to 10% of business mail to come back undeliverable
- How it was measured
- A blind audit by an unnamed school, using live phone surveys on over 100,000 records
Pricing, credits and exports
Salesgenie
Monthly plans from $99 for one user to $299 for five. Exports use credits. See Salesgenie pricing.
Exact Data
Homeowner lists from $0.21 a record with no subscription. See Exact Data pricing.
Data Axle's own enterprise data and insurance offers are sold by quote.
Phone, email and Do Not Call
- Phone numbers
- On many lists
- Do Not Call check
- Not promised. The terms say records can include Do Not Call numbers
- Your part
- Salesgenie shows consumer phone numbers only after you give your own FTC registry account number or sign a waiver
- Available. Often costs extra credits in Salesgenie
A phone or email field on a record does not give you consent to call, text or email.
Permitted use
- How you may use it
- Your own business, under a limited license
- How long
- During your subscription or order term
- Who can use it
- Your business. Sharing needs written approval
- Resale
- Not allowed. A rented list shared with others costs ten times the rental rate
- Credit and underwriting use
- Not allowed. No personal insurance underwriting, credit, jobs or tenant screening
- Rented mailing lists
- One mailing. Delete the names within 15 days of the mailing date
Delivery and connections
| Connects to | Type | Direction | What it does |
|---|---|---|---|
| Salesforce | CRM | Out | Salesgenie sends records to Salesforce leads with field mapping |
| HubSpot | CRM | Out | Salesgenie sends records to HubSpot contacts or lists |
| CSV and Excel | File | Out | Download from Salesgenie, or a CSV link from Exact Data |
- Download formats
- CSV and Excel
- API
- For enterprise partners by quote. No public reference for agents
Search, lists and alerts
- Search
- Consumer and business filters in Salesgenie, including the x-date filter
- Territories
- Area filters and map tools in Salesgenie
- Saved searches
- Yes, and you can keep past pulls out of new lists
- Trigger lists
- New movers, new homeowners and new businesses
Getting started
Pick a product
Salesgenie if you want to search every month. Exact Data if you want one list.
Try it free
Open a free Salesgenie account or ask Exact Data for a count.
Set up registry access
Have your FTC registry account number ready to see consumer phone numbers in Salesgenie.
Buy and export
Export to your CRM or download the file.
Salesgenie and Exact Data each have their own sales line. Larger data deals go through Data Axle sales.
Contract and refunds
- Terms
- Data Axle terms and conditions, plus each product's order terms
- Order form
- A signed order can set terms different from the published offer
- Exclusive data
- No. The license is non-exclusive, even where marketing says exclusive
- Product terms
- Salesgenie and Exact Data profiles cover renewal, canceling and refunds
From the Data Axle terms and list rental agreement, checked in October 2026.
Data Axle alternatives
- SalesgenieFrom $99 a monthData Axle's search tool with CRM export and alerts
- Exact DataFrom $0.21 a recordData Axle's ready-made lists with no subscription
- InfofreeFrom $1,500 a yearRival business and consumer search with a 24-hour trial
- Zywave miEdgeQuote onlyCommercial and benefits data built for agencies
See every option in insurance data providers.
Frequently asked questions
How much does Data Axle cost for an insurance agent?
Agents usually buy through Salesgenie, from $99 a month, or Exact Data, from $0.21 a record. Enterprise data is by quote.
Are Data Axle x-dates filed or estimated?
Data Axle publishes no method for them. Test a batch before you rely on the dates.
Does Data Axle remove Do Not Call numbers?
The terms say records can include them and make you subscribe to the lists. Salesgenie shows consumer phones only with your own registry account number.
What is the difference between Salesgenie and Exact Data?
Salesgenie is a monthly search tool with credits and CRM export. Exact Data sells a single list with no subscription.
How we researched this review. We based this review on the terms and product pages published by Data Axle, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Corrections
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan Data Axle quit selling or a contract term that reads different now, let us know and send the link to the page where Data Axle has it. Somebody here pulls up that page and checks it before we change anything on ours.