Exact Data review for insurance agents: data, pricing and permitted use
Exact Data sells ready-made homeowner mailing and email lists to insurance agents, priced by the record. It is part of Data Axle and sells the same consumer data as Salesgenie.
You can add a home expiration date or auto renewal month, but Exact Data doesn't publish how they are built. Homeowner records start at $0.21 each, with no subscription.
- Best for
- Agents who want a ready-made homeowner mailing or email list and pay only for the records
- Data type
- Compiled consumer lists
- Renewal date
- A home expiration date and auto renewal month sold as add-on fields. The method isn't published
- Lines
- Homeowners and auto, plus life and health mailers
- Price
- From $0.21 a record. Online orders have a $90 minimum
- Do Not Call check
- Not promised. The agreement makes you apply Do Not Call lists
- Delivery
- CSV by email link or FTP
- Trial or sample
- Free count or quote and a sample layout
Our take
Exact Data suits an agent who wants a one-time homeowner mailing list without signing up for a search tool. The price per record is posted and the file can arrive the same day.
The renewal date add-on fields come with no method, so test them before you build a campaign around them.
The agreement makes Do Not Call screening your job, so scrub before you call.
Pros
- A posted price per record and no subscription
- Online orders without review fields arrive the same day
- Credit for undeliverable mail above a set rate
- Pick by state, ZIP code, age, income and new homeowner
Cons
- No published method for the renewal date fields
- Do Not Call is your job under the agreement
- Cell numbers may be in the file with no flag
- Minimum online order even for a small list
- No saved searches or alerts
Data sources and dates
| Source | What it gives you | How often it updates |
|---|---|---|
| Licensed compilers and public records | Names, addresses, household details and homeowner status from more than 2,000 sources | Homeowner rows showed an October 3, 2026 update |
| Postal address processing | Address corrections and change of address | Every 30 days |
- Renewal date
- Home expiration date and vehicle insurance renewal month, as optional add-on fields
- How it's built
- Not explained. It could be filed, reported or modeled
Ask how the date is built. Exact Data sells the home expiration date as an add-on field with no method behind it. Ask before you pay extra to add it.
Coverage
- Lines
- Homeowners and auto. The catalog also pitches the lists for life, health, disability, annuity and dental offers
- Prospect type
- Compiled consumers. Some catalog lists are labeled seekers or respondents, with no word on how they were collected
- States
- All states, by state file or ZIP code
- Record count
- About 55 million homeowners
The homeowners list page showed 55,234,049 US homeowners, updated October 3, 2026.
Fields, filters and sample
Fields you get
- Age
- City
- Dwelling type
- Full name
- Home expiration date where selected
- Homeowner or renter
- Income
- Mailing address
- Marital status
- New homeowner
- Number of children
- Phone on telephone lists
- State
- Vehicle insurance renewal month where selected
- ZIP code
Filters
- Age
- Dwelling type
- Home expiration date
- Household income
- New homeowner
- Number of children
- Past purchase history
- State
- Vehicle insurance renewal month
- ZIP code
See the sample list layout.
Freshness and accuracy
- Update schedule
- Addresses run through postal change-of-address checks every 30 days
- Accuracy the vendor claims
- About 95% of postal addresses deliverable after postal address checks. Data Axle itself expects 10 to 12% of consumer mail to come back undeliverable
- How it was measured
- After postal address checks. No sample published
Pricing, credits and exports
| Order | Records | Price |
|---|---|---|
| Homeowner mailing list | Any count | $0.21 a record |
| Agent, broker and underwriter lists | Any count | $0.30 a record |
| Online postal order | Minimum | $90 |
| Online email and postal order | Minimum | $180 |
Prices as of October 2026, from the Exact Data insurance catalog and FAQ. The final price depends on the fields and count you pick.
Good to know before you buy
- No subscription. You pay for the list you order.
- Bigger orders get a lower price in the online tool.
- Lists with mortgage or age fields can wait while Exact Data reviews your mail piece.
- Order one to two weeks before your campaign.
Phone, email and Do Not Call
- Phone numbers
- On telephone lists. Cell numbers may be included
- Cell phone flag
- None. You apply cell phone suppression yourself
- Do Not Call check
- The FAQ says the file is checked against the national registry. The master agreement says no Do Not Call suppression was done
- Your part
- The agreement makes you apply federal Do Not Call and opt-out lists before you market
- On email lists. The agreement makes you the sender and caps sends at once a week and three a month
A phone or email field is not consent to call, text or email.
Permitted use
- How you may use it
- Your own marketing. A rented mailing list is for one mailing of the approved piece
- How long
- Up to one year from delivery
- Who can use it
- Your business. An outside processor needs Data Axle approval, and data stays in the US
- Resale
- Not allowed
- Credit and underwriting use
- Not allowed. No credit, insurance, health care or job decisions
- After it ends
- Destroy the data and confirm in writing within 30 days
Delivery and connections
| Connects to | Type | Direction | What it does |
|---|---|---|---|
| Email link or FTP | File | Out | Sends a CSV the same day for online orders |
| Salesgenie | Search tool | Out | Exact Data sends do-it-yourself buyers to Salesgenie, which it says uses the same consumer data |
- Download formats
- CSV
- Download link
- Works for 7 days
Getting started
Get a count or quote
Use the online tool, the form or a phone call. It costs nothing.
Choose fields and area
Pick states or ZIP codes and add fields such as age or new homeowner.
Send your mail piece if asked
Mortgage and age fields can need a review first.
Pay and download
Online orders arrive the same day. Orders through a salesperson take two to three business days.
Sales help by phone or chat, Monday to Friday during Central Time business hours.
Contract and refunds
- Term
- A license of up to one year from delivery
- Canceling
- Not possible once delivery starts
- Refunds and bad records
- Full credit for the part above 10% undeliverable if you raise it within 30 days of the order
- Defect claims
- Other defects and shortages within 10 days of delivery, in writing
- Your data when you leave
- Destroy it and confirm in writing within 30 days
- Terms
- Data Axle master product suite agreement, governed by Nebraska law
From the Data Axle master product suite agreement and the Exact Data FAQ, checked October 9, 2026.
Exact Data alternatives
- SalesgenieFrom $99 a monthSearch the same consumer data yourself
- Dataman GroupFrom $185 an orderHomeowner list sorted by estimated renewal month
- DataMasters$75 for 500 recordsPurchase-anniversary lists with scrubbed phone numbers
- LeadsPleaseFrom $99.50 for 250 new homeownersBuild and buy a list online with posted prices
- Bresser'sFrom $119 a monthSearch homeowners by map and export as you go
See every option in insurance data providers.
Frequently asked questions
How much does an Exact Data homeowner list cost?
Homeowner records start at $0.21 each. Online postal orders have a $90 minimum, or $180 with email.
Is the Exact Data home expiration date a filed date?
Exact Data doesn't publish how it builds that date. Ask before you pay to add it.
Does Exact Data scrub for Do Not Call?
Not as a promise. The agreement makes you apply the lists, so scrub before you call.
How long can I use an Exact Data list?
Up to one year from delivery. A rented mailing list is for one mailing.
Does Exact Data refund bad addresses?
It credits the part of an order above 10% undeliverable. Raise it within 30 days of the order.
How we researched this review. We based this review on the pricing, terms and product pages published by Exact Data, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Corrections
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan Exact Data quit selling or a contract term that reads different now, let us know and send the link to the page where Exact Data has it. Somebody here pulls up that page and checks it before we change anything on ours.