LeadsPlease review for insurance agents: data, pricing and permitted use
LeadsPlease sells consumer, new homeowner and turning 65 lists that you build and buy online in a few minutes. Medicare, life and P&C agents use them for mail, email and calls.
There is no policy date. Timing comes from home purchase recency or birth month, and orders start at $99.50 with no subscription.
- Best for
- Medicare, life and P&C agents who want one mailing list now with no subscription
- Data type
- Consumer, new homeowner and turning 65 lists
- Renewal date
- None. Purchase recency and birth month instead
- Lines
- Medicare, life, health, final expense, home and auto
- Price
- $99.50 for 250 new homeowners or $124.95 for 1,000 consumers
- Do Not Call check
- No. You scrub consumer numbers yourself
- Delivery
- CSV, Excel, labels or the API
- Trial or sample
- Free live count and 25 preview records
Our take
LeadsPlease is one of the quickest ways to buy a small list. You build a count, see the price and download it a few minutes later. New homeowner and turning 65 files suit P&C and Medicare agents.
A standard order is for one use within 30 days, so plan the mailing before you buy. A multiple-use license costs extra.
Consumer phone numbers aren't scrubbed against Do Not Call. Scrub them yourself before you dial.
Pros
- Posted prices and a free count before you pay
- No subscription and no setup fee
- Download within minutes of paying
- New homeowners added daily
- A public API with a free test account
Cons
- One use within 30 days unless you pay more
- No Do Not Call scrub on consumer phones
- No phone numbers on new homeowner files
- No x-date or policy field
- Email files should be used within 72 hours
Data sources and dates
| Source | What it gives you | How often it updates |
|---|---|---|
| List compilers | Consumer names, addresses and household details from birth, purchase, public and survey records | Every 30 days |
| Home purchase records | People who just bought a home | New purchases added daily |
| Age and birth month | People about to turn 65 | Every 30 days |
| Online search behavior | People who recently searched for coverage, as an add-on | Monthly |
| Postal address checks | Address corrections, movers and deceased removal | Every 7 to 30 days |
- What to use instead
- Days since a home purchase (7 days up to a year) or the month someone turns 65
Timing comes from life events. LeadsPlease sells no policy date. New homeowners need coverage at closing, and turning 65 lists follow birth month for Medicare.
Coverage
- Lines
- Medicare, life, health, final expense, homeowners and auto
- Prospect type
- Consumers and households who haven't asked for a quote
- States
- All US states, by state, county, city, ZIP code or radius
Fields, filters and sample
Fields you get
- Age or birth month
- Coverage search topic (add-on)
- Days since home purchase
- Email when ordered
- Gender
- Home value
- Homeowner or renter
- Household income
- Length of residence
- Marital status
- Name and mailing address
- Phone when ordered
Filters
- Age and birth month
- Coverage search topic
- Days since purchase
- Dwelling type
- Home value
- Homeowner or renter
- Household income
- Length of residence
- Marital status
- Move distance
- State, county, city, ZIP or radius
The insurance list page shows an example row. Turning 65 buyers can preview the first 100 rows.
Freshness and accuracy
- Update schedule
- Consumer and turning 65 files every 30 days. New homeowners daily
- Accuracy the vendor claims
- 98% or more of mail delivered when you mail within 30 days
- How it was measured
- Not explained
Pricing, credits and exports
| Order | Records | Price |
|---|---|---|
| New homeowners, mail | 250 | $99.50 |
| New homeowners, mail | 1,000 | $300 |
| New homeowners, email | 250 | $199 |
| Consumers, mail | 1,000 | $124.95 |
| Consumers, mail | 10,000 | $500 |
| Consumers, mail and email | 1,000 | $299.95 |
| Consumers, mail and email | 10,000 | $1,500 |
| Consumers with phone | 1,000 | $224.95 |
| Businesses, mail | 1,000 | $200 |
Sample sizes from the posted price list as of October 2026. The count tool prices any size you build.
| API credit pack price | API credits you get |
|---|---|
| $100 | 100 |
| $500 | 525 |
| $1,000 | 1,100 |
| $2,500 | 2,875 |
| $5,000 | 6,000 |
Good to know before you buy
- No setup fee on list orders.
- Subscribe and Save takes 10% off repeat mail and email orders.
- Adding phone numbers costs $0.10 a record.
- Using a list more than once needs a multiple-use license, ordered by phone.
- API credits expire 12 months after you buy them.
Phone, email and Do Not Call
- Phone numbers
- Optional on consumer lists. None on new homeowner files
- Cell phone flag
- None. A number can be a landline or a mobile
- Do Not Call check
- Not done. You scrub consumer numbers against the national registry
- Your part
- Sign the LeadsPlease phone list agreement and get your own Do Not Call registry access
- Sold separately or with mail. Validated when you buy. Use within 72 hours
Having a phone number or email on a record is not consent to call, text or email that person.
Permitted use
- How you may use it
- Direct mail, phone calls and surveys
- How long
- One use within 30 days, unless you buy a multiple-use license
- Who can use it
- Your employees as their work needs. No merging with other files without consent
- Resale
- Not allowed. You can't build another list from it
- Credit and underwriting use
- Not allowed. No credit, insurance or job eligibility decisions
- After the window
- No more marketing use. LeadsPlease keeps ownership of the list
Delivery and connections
| Connects to | Type | Direction | What it does |
|---|---|---|---|
| Download | File | Out | CSV, Excel or PDF labels about two minutes after you pay |
| Printed labels | Out | Peel-and-stick labels sent by Priority Mail | |
| LeadsPlease Data API | API | Out | Counts and list downloads from your own software |
| Subscriptions API | API | Out | Emails new matching records on a schedule |
| DataWidget | API | Out | Puts list building on a reseller's website |
- Download formats
- CSV, Excel and PDF labels
- API
- REST with a free test account. Live data uses prepaid credits
Getting started
Run a free count
Pick your area and filters to see the count, the price and 25 preview records.
Choose the channels
Mail only, mail plus email or mail with phone numbers.
Sign the telephone agreement
Needed before you buy consumer phone numbers.
Pay and download
Pay by card and download within minutes. Use it within 30 days.
Help by phone on weekdays, by email and by chat.
Contract and refunds
- Term
- One order at a time. Monthly delivery is optional
- Ending the agreement
- You buy one order at a time. LeadsPlease can end the agreement at once for cause, or on 30 days' notice without cause
- Refunds and bad records
- Undeliverable mail refunded or replaced if you mail within 30 days and ask within 30 days. Bounced emails credited or replaced
- Your data when you leave
- Use ends after the license window. Title stays with LeadsPlease
- Terms
- LeadsPlease mailing list purchase agreement, governed by Illinois law
From the LeadsPlease mailing list purchase agreement, checked in October 2026. Printing and postage are never refunded.
LeadsPlease alternatives
- ListShackFrom $50 a monthBig monthly downloads you keep for good
- LRGFrom $0.01 a recordCustom consumer and homeowner lists by quote
- Exact DataFrom $0.21 a recordUse the list for a full year
- Dataman GroupFrom $185 an orderHomeowners sorted by estimated renewal month
- SalesgenieFrom $99 a monthSearch tool with Salesforce export and saved searches
See every option in insurance data providers.
Frequently asked questions
How much does a LeadsPlease list cost?
Two hundred fifty new homeowners cost $99.50 for mail. A thousand consumers cost $124.95, and the count tool prices any size.
Does LeadsPlease sell insurance x-dates?
No. New homeowner lists show how recently the home was bought, and turning 65 lists show birth month.
Does LeadsPlease scrub phone numbers for Do Not Call?
No. You must scrub consumer numbers against the national registry yourself.
How many times can I use a LeadsPlease list?
Once, within 30 days. A multiple-use license is sold by phone.
Does LeadsPlease have an API?
Yes. A free test account returns sample lists, and live data uses prepaid credits.
How we researched this review. We based this review on the pricing, terms and product pages published by LeadsPlease, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Corrections
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan LeadsPlease quit selling or a contract term that reads different now, let us know and send the link to the page where LeadsPlease has it. Somebody here pulls up that page and checks it before we change anything on ours.