DataMasters Homeowner X-Date Database review for insurance agents: data, pricing and permitted use
DataMasters sells homeowner x-date lists (the month a policy is due to renew) to P&C agents, timed to the anniversary of when each home was bought. A data specialist builds the list for your area and emails it to you.
The renewal month is an estimate from county purchase records. Prices are posted, starting at $75 for 500 records with no subscription.
- Best for
- P&C agents who want a small homeowner list with posted prices
- Data type
- Homeowner list timed to the home purchase anniversary
- Renewal date
- Estimated from the recorded purchase date
- Lines
- Homeowners and other personal lines
- Price
- $75 for 500 records
- Do Not Call check
- Yes. Phone numbers come scrubbed
- Delivery
- Excel or Word label file by email, or printed labels
- Trial or sample
- Free sample file and a free consultation
Our take
DataMasters fits a P&C agent who wants a small, cheap homeowner list to test a mailing or call campaign. Prices are posted by order size, so you know the cost before you call.
The date is the anniversary of a recorded home sale, not a policy date. Homeowners who shopped since buying won't line up with it.
Phone numbers come scrubbed against Do Not Call. The data terms still make you responsible for calling and texting rules.
Pros
- Posted prices that start with a small order
- No required subscription
- Phone numbers come scrubbed against Do Not Call
- Target the first or a later purchase anniversary
- Household details such as age, income and children
Cons
- The renewal month is an estimate from the purchase date
- No data for California, Oregon or Vermont
- Email lists carry an extra permission fee
- No word on when the Do Not Call scrub was last run
- No self-serve search. A specialist builds each list
Data sources and dates
| Source | What it gives you | How often it updates |
|---|---|---|
| County courthouse records | Home purchase date plus owner and home details | Compiled weekly and monthly |
| Licensed outside data | Home value, household details and phone numbers | No schedule given |
- Renewal date
- An estimated renewal month
- How it's built
- The anniversary of the recorded home purchase. You can target the first or a later anniversary
This date is an estimate. DataMasters times the list to the anniversary of a recorded home sale. It isn't a policy date from a carrier.
Coverage
- Lines
- Homeowners and other personal lines
- Prospect type
- Homeowners who haven't asked for a quote
- States
- Every state except California, Oregon and Vermont
- Record count
- Nearly 70 million
DataMasters says almost 70 million US homeowner records have a purchase date, as of October 2026. About 7.3 million have a scrubbed phone number and over 4.3 million have an email.
Fields, filters and sample
Fields you get
- Address
- City
- County code
- Current property value
- Gender
- Home square feet
- Homeowner age
- Income
- Length of residence
- Marital status
- Name
- Presence of children
- Purchase date
- Purchase month
- State
- Telephone number where available
- Year built
- ZIP code
- ZIP-4
Filters
- Any field in the file
- First or later purchase anniversary
- Your marketing area
Download the x-date sample spreadsheet to see the layout.
Freshness and accuracy
- Update schedule
- New homeowners added weekly and monthly from county records
- Accuracy the vendor claims
- Says the data is current, with no figure or refund attached
Pricing, credits and exports
| Order | Records | Price |
|---|---|---|
| Homeowner x-date list | 500 | $75 |
| Homeowner x-date list | 1,000 | $150 |
| Homeowner x-date list | 2,000 | $260 |
| Homeowner x-date list | 5,000 | $550 |
| Homeowner email list | 5,000 | $0.12 a record |
| Homeowner email list | 10,000 | $0.09 a record |
Prices as of October 2026, from the DataMasters homeowner x-date page.
Good to know before you buy
- Email lists need a $150 fee per order to unlock email records, on top of the record price.
- Printed peel-and-stick labels add $0.01 a label.
- You sign DataMasters' data terms before it will give you cell phone numbers, scrubbed landline numbers or email addresses.
- Monthly delivery is optional and you can stop it at any time.
Phone, email and Do Not Call
- Phone numbers
- Where available. About 7.3 million records
- Do Not Call check
- Scrubbed before delivery. The scrub date and lists used aren't published
- Your part
- The terms make you responsible for Do Not Call and the federal rules for calling, texting and email (TCPA and CAN-SPAM)
- Over 4.3 million homeowners, after you sign the data terms
A phone or email field on a record does not give you consent to call, text or email.
Permitted use
- How you may use it
- Your own marketing, under the DataMasters data terms
- Who can use it
- Your staff and contractors. You supervise them and tell anyone you pass data to about the limits
- Extra sign-off
- Signed data terms before you get cell phone numbers, scrubbed landline numbers or email addresses
- After the order
- DataMasters deletes its copy within 30 days of finishing the work
Delivery and connections
| Connects to | Type | Direction | What it does |
|---|---|---|---|
| Email delivery | File | Out | Sends an Excel file or a Word label file |
| Printed labels | Out | Ships peel-and-stick labels for a mailing |
- Download formats
- Excel and Word label files
Getting started
Book a free consultation
A data specialist asks about your area, timing and the fields you need.
Check the sample
Open the sample spreadsheet to see what each record holds.
Pick a size
Start at 500 records or set up a monthly delivery.
Sign the data terms if needed
Needed for cell phones, numbers not on Do Not Call and email.
Load the file
Import it into your CRM or send it to your mail house.
Reach DataMasters by phone or email.
Contract and refunds
- Term
- Buy one order or set up monthly delivery
- Renewal
- No required subscription
- Canceling
- Stop monthly delivery at any time
- Terms
- DataMasters data terms of use
From the DataMasters data terms and product page, checked in October 2026.
DataMasters Homeowner X-Date Database alternatives
- Dataman GroupFrom $185 an orderSame kind of purchase-date list, emailed within a day
- Bresser'sFrom $119 a monthMap search with flood zone and mortgage details
- Maverick Data$100 a state each monthLarge monthly exports for one flat state price
- LeadsPleaseFrom $99.50 for 250 new homeownersNew homeowner lists ordered online in minutes
See every option in insurance data providers.
Frequently asked questions
How much does a DataMasters x-date list cost?
Five hundred records cost $75 and 5,000 cost $550. Email lists are priced per record plus a permission fee.
Is the DataMasters x-date a filed renewal date?
No. It's the anniversary of the home purchase recorded at the county courthouse.
Are DataMasters phone numbers checked against Do Not Call?
Yes, they come scrubbed. The terms still make you responsible for calling rules.
Which states does DataMasters cover?
Every state except California, Oregon and Vermont.
Do I need a DataMasters subscription?
No. Buy one order at a time or set up a monthly delivery you can stop at any time.
How we researched this review. We based this review on the pricing, terms and product pages published by DataMasters Homeowner X-Date Database, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Corrections
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan DataMasters Homeowner X-Date Database quit selling or a contract term that reads different now, let us know and send the link to the page where DataMasters Homeowner X-Date Database has it. Somebody here pulls up that page and checks it before we change anything on ours.