Best lead management software for life and health agencies
Below are the lead management tools we found for life or health insurance. They follow our default order, which is not a quality ranking.
Of the 12 vendors with a product that lists life or health insurance among its insurance lines, eight publish a starting price and four do not. Starting prices per user per month run from $20 at Ricochet360 to $325 at Salesforce Financial Services Cloud. Per account per month, entry plans start at $45 (MedicarePRO CRM) and go up to $1,075 (boberdoo).
Of the 12 vendors, four offer a free trial, 10 describe migration help and six track commissions.
Quick picks by need
- Lowest starting price per user per monthRicochet360From $20 per user per month
- Free trialAgencyZoom, Salesforce Financial Services Cloud, AgencyBloc AMS+ and MedicarePRO CRMTry it before you pay
- Mobile appAgencyZoom, Ricochet360, LeadSquared, InsuredMine, AgentCubed, Salesforce Financial Services Cloud and AgencyBloc AMS+Agents can work from a phone
- Commission trackingAgencyZoom, TLDCRM, InsuredMine, Salesforce Financial Services Cloud, AgencyBloc AMS+ and MedicarePRO CRMProducer pay kept in the system
- Month to monthAgencyZoom, TLDCRM, boberdoo and MedicarePRO CRMNo yearly contract
12 vendors
Also covers health and life, which puts it on this list of lead management tools. Pick this if you want to buy month to month.
- Best for
- P&C agencies, independent or captive, that want lead follow-up, renewals and producer pay in one CRM
- Starting price
- $119.20 per month, annual, paid upfront (October 2026)
- Lines
- Health and Life
- Free trial
- 14 days
- Contract
- Month to month, or a year paid upfront
Check first: HawkSoft data flows in only, and EZLynx books come in by file.
Read the AgencyZoom reviewPick this if you want to buy month to month.
- Best for
- Health, Medicare and life agencies and call centers with 15 or more agents that buy leads and calls in volume
- Starting price
- $100 per user per month, month to month (October 2026)
- Lines
- Health and Life
- Contract
- Month to month, renewing monthly
Check first: no direct agency management system connection.
Read the TLDCRM reviewAlso covers life and health, which puts it on this list of lead management tools. Pick this if a published start of $20 per user per month fits your budget.
- Best for
- Agencies and call teams that buy leads and want CRM, phone, texting and dialing in one system
- Starting price
- $20 per user per month, annual contract (October 2026)
- Starting price, Farmers agencies
- $18 per user per month for Farmers agencies, annual contract (October 2026)
- Lines
- Life and Health
- Contract
- Monthly (two-month minimum), quarterly or annual terms that renew automatically
Check first: no direct agency management system connection outside the Farmers APEX quote push.
Read the Ricochet360 reviewAlso covers health and life, which puts it on this list of lead management tools. Pick Vanillasoft if its published terms fit your agency.
- Best for
- Insurance sales teams of five or more that buy leads from several vendors and call them from one queue
- Lines
- Health and Life
- Contract
- Term chosen at signup, renewing automatically
Check first: no published prices.
Read the Vanillasoft reviewAlso covers health and life, which puts it on this list of lead management tools. Pick this if a published start of $60 per user per month fits your budget.
- Best for
- Larger agencies, insurers and call centers that want detailed rule-based lead distribution and automation
- Starting price
- $60 per user per month, billed annually (October 2026)
- Lines
- Health and Life
- Contract
- Term set in your order form, renewing for at least a year
Check first: email sync and the Distribution Engine (it reassigns missed leads) are paid add-ons.
Read the LeadSquared reviewAlso covers health and life, which puts it on this list of lead management tools. Pick this if a published start of $1,075 per month fits your budget.
- Best for
- High-volume agencies that buy leads from many vendors and route or sell them to producers
- Starting price
- $1,075 per month, billed monthly (October 2026)
- Lines
- Health and Life
- Contract
- Month to month
Check first: fees start above $1,000 a month and rise with volume.
Read the boberdoo reviewAlso covers life and health, which puts it on this list of lead management tools. Pick this if a published start of $106 per user per month fits your budget.
- Best for
- Independent P&C agencies that want lead follow-up and renewals tied to their AMS
- Starting price
- $106 per user per month, billed annually (October 2026)
- Lines
- Life and Health
- Contract
- Monthly or yearly
Check first: EZLynx agencies upload a file instead of syncing.
Read the InsuredMine reviewPick this if your producers work from phones, since there is a mobile app.
- Best for
- Health, Medicare and life agencies, call centers and carriers that want lead routing, quoting and enrollment in one system
- Lines
- Health and Life
Check first: no round robin among its published routing rules.
Read the AgentCubed reviewAlso covers health and life, which puts it on this list of lead management tools. Pick this if your producers work from phones, since there is a mobile app.
- Best for
- Larger brokerages with P&C or benefits teams and an admin or partner to configure Salesforce
- Starting price
- $325 per user per month, billed annually (October 2026)
- Lines
- Health and Life
- Free trial
- 30 days
- Contract
- Term set in your order form, renewing yearly
Check first: dialer, telephony, automated follow-up sequences (cadences) and AMS360 Connect cost extra.
Read the Salesforce Financial Services Cloud reviewPick this if your producers work from phones, since there is a mobile app.
- Best for
- Health, Medicare and benefits agencies that want leads, clients, policies and compliance forms in one system
- Lines
- Health and Life
- Free trial
- Yes, on request
- Contract
- Term set in your order form, renewing for 12 months
Check first: built-in calling only on Elevate.
Read the AgencyBloc AMS+ reviewAlso covers health and life, which puts it on this list of lead management tools. Pick Convoso if its published terms fit your agency.
- Best for
- Insurance call centers that dial purchased leads in volume and need strict calling compliance
- Lines
- Health and Life
- Contract
- Yearly in most cases, other terms through sales
Check first: phone carrier charges billed on top.
Read the Convoso reviewAlso covers health and life, which puts it on this list of lead management tools. Pick this if you want to buy month to month.
- Best for
- Medicare agents and small agencies with downlines that want a CRM with quoting and enrollment links at published monthly prices
- Starting price
- $45 per month, billed monthly (October 2026)
- Lines
- Health and Life
- Free trial
- 30 days
- Contract
- Month to month, cancel at least three days before the next billing date
Check first: no built-in Do Not Call registry scrub.
Read the MedicarePRO CRM review
Prices are each vendor's published starting price, dated as shown.
How we chose
We include a vendor when it has a product that lists life or health insurance among its insurance lines. That gave us 12 vendors, with prices dated October 2026.
Among the qualifying products, seven have a mobile app, four sell month to month and five have a client portal. Payment does not affect inclusion or order, and the order follows trust signals.
Related guides: insurance CRM, insurance dialers and agency management systems.
Frequently asked questions
How did you choose software for life or health insurance?
Every vendor here has a product that lists life or health insurance among its insurance lines. That is the only test, and no vendor paid to be listed.
What should I compare after making a shortlist?
Compare how the life or health insurance workflow handles quotes and renewals first, then contract and export terms. After that look at carrier downloads and commissions where you need them.
Where can I compare prices?
The software cost page lists the dated prices for the whole category. Starting prices per user per month run from $20 at Ricochet360 to $325 at Salesforce Financial Services Cloud. Per account per month, entry plans start at $45 (MedicarePRO CRM) and go up to $1,075 (boberdoo).
How we researched this. We based this page on each vendor's published pricing where available, terms and product pages, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.