The quiet changes that move your costs and your close rate, like a lead vendor shortening its return window, a carrier trimming commissions or a new calling rule. Plus price, policy and feature changes at the vendors we cover.
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Zoho Campaigns is Zoho's email marketing tool, with a free plan and some of the lowest paid prices here. It syncs directly with Zoho CRM, and the Professional plan can start workflows from a renewal date.
It fits an agency already on Zoho or one on a tight budget that writes its own emails. No AMS connects.
Zoho Campaigns is cheap, and Zoho CRM users get a two-way sync that sends opt-outs back. For a newsletter alone, Standard does the job for a few dollars a month.
Renewal reminders need Professional, since Standard workflows can't start from a date. That plan still costs less than most rivals.
Expect a busier screen than MailerLite or Mailchimp. Strict bounce and complaint limits can close an account without notice.
| Plan | Starting price | Contacts | What it adds |
|---|---|---|---|
| Forever FreeA basic newsletter | $0 | Up to 2,000 | 6,000 emails a month, five users and basic reports. No automations |
| StandardNewsletters with simple workflows | $3 | 500 to 100,000 | Unlimited email, 10 users, A/B tests, basic workflows and the texting add-on |
| ProfessionalRenewal and birthday emailsWhere most agencies start | $4.50 | 500 to 500,000 | Date, tag and email action triggers, advanced segments, scoring and send time optimization |
| Pay as you goOccasional sends | $92 for 5,000 credits, $173 for 10,000 | Any | Email credits with no subscription. No automations |
| Contacts | Standard, monthly | Standard, yearly | Professional, monthly | Professional, yearly |
|---|---|---|---|---|
| 500 | $4 | $3 | $6 | $4.50 |
| 10,000 | $49 | $36.75 | $81 | $60.75 |
| 100,000 | $242 | $181.50 | $403 | $302.25 |
Per month, as of October 2026, from zoho.com/campaigns/pricing. Yearly billing takes 25% off. Prices between these tiers show in Zoho's calculator.
Each marketing contact in the account. Bounced contacts don't count, and up to 1 million contacts marked non-marketing sit outside the plan.
| Feature | Forever Free | Standard | Professional |
|---|---|---|---|
| Users | 5 | 10 | Up to 20 |
| Emails a month | 6,000 | Unlimited | Unlimited |
| Workflows | Basic | ||
| Date field triggers for renewals | |||
| Yearly repeating workflows | |||
| A/B tests | |||
| Tags and contact scoring | |||
| Send time optimization | |||
| Zoho CRM sync | |||
| Zapier | |||
| Texting and WhatsApp add-ons | |||
| In-product chat support |
No agency system connects to Zoho Campaigns. An agency on Zoho CRM gets a direct sync. Others import renewal dates or use Zapier.
| Connects to | How | What syncs | Direction |
|---|---|---|---|
| Zoho CRM | Built in, every plan | Leads, contacts, custom modules and account and deal fields | Into Campaigns, with opt-outs and scores sent back if you choose |
| Salesforce, HubSpot and Microsoft Dynamics 365 | Built in, every plan | Contacts | Ask Zoho |
| Zapier | Standard and Professional | Contacts and campaign events | Set by each Zapier link |
Only one Zoho CRM organization can connect, and an admin in both apps sets it up.
None. The template library is shared by every Zoho customer, and your agency writes its own insurance emails.
Zoho reviews content for spam, not insurance rules. Your agency checks claims and disclosures.
Zoho may slow a first send to a new list. Contacts not emailed in two years may be skipped.
Bought, rented and scraped lists are banned. You must be able to prove permission.
Mail privacy tools and image caching skew open counts. Clicks are more reliable.
The 14-day trial needs no card and drops to Forever Free after.
Publish the SPF, DKIM and return path records.
Import a file or turn on the Zoho CRM sync.
Date triggers for renewals start there.
Sessions are free for 60 days after upgrading.
Email support runs around the clock and phone support 24 hours on weekdays.
From Zoho's terms and help pages, checked October 2026.
See every option in email marketing software for insurance agents.
Standard is $49 a month and Professional $81, billed monthly. Yearly billing takes 25% off.
No. It syncs with Zoho CRM, Salesforce, HubSpot and Dynamics. Anything else comes by import or Zapier.
Yes, on Professional. A date field trigger starts on or before each renewal date.
Forever Free covers 2,000 contacts and 6,000 emails a month, without workflows.
Yes, as a paid-plan add-on. A US text uses four credits, and carrier registration is paid in credits.
How we researched this review. We based this review on the pricing, terms and product pages published by Zoho Campaigns, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan Zoho Campaigns quit selling or a contract term that reads different now, let us know and send the link to the page where Zoho Campaigns has it. Somebody here pulls up that page and checks it before we change anything on ours.