InsuranceAgencyTools

GetResponse Email Marketing review: pricing, automations and AMS connections for agents

By the IAT editorial team | Updated October 4, 2026

GetResponse is an email and automation platform priced by list size, with no monthly send cap on paid plans. A special occasion step can send renewal reminders from any date field you import.

It suits an agency that emails its list often and writes its own content. Starter covers one custom automation, such as a renewal reminder, plus a ready birthday email. Marketer allows any number.

Best for
Agencies that send often and want no monthly email cap
Price
Free plan. Paid from $15.58 a month billed yearly, or $19 monthly, for 1,000 contacts
Priced by
List size, counting each list separately and including contacts who left that month
Free plan or trial
Free plan for 500 contacts, with paid features for the first 14 days. No card needed
Agency system sync
None. Zapier, the API or Salesforce
Renewal emails
Yes, from a renewal date field you import
Insurance content
None. You write your own emails
Texting
Enterprise only for US agencies

Our take

At 1,000 contacts Starter is $15.58 a month billed yearly and still includes a Salesforce link. The lack of a send cap suits agencies that email weekly.

The contact count is where costs creep. Each list counts separately and people who left still count that month, so keep one main list.

US agencies can't text without Enterprise. If texting matters, look elsewhere.

Pros

  • No monthly send cap on paid plans
  • Renewal reminders from any date field, up to a year out
  • Salesforce sync on the cheapest paid plan
  • Automatic domain setup at common hosts
  • Consent wording and dates saved on each contact

Cons

  • US texting needs Enterprise
  • Contacts on several lists count several times
  • No refunds, even on renewals
  • No insurance content or AMS link
  • Free plan automations stop after 14 days

Plans and pricing

Screenshot of GetResponse Email Marketing's pricing page at getresponse.com
GetResponse Email Marketing's pricing page at getresponse.com, as it looked on October 8, 2026.
PlanStarting priceUsersWhat it adds
FreeUp to 500 contacts$012,500 emails a month. Automations and scheduling stop after the first 14 days
StarterRenewal and birthday remindersWhere most agencies start$15.583No monthly send cap, one custom automation, birthday emails, landing pages and the Salesforce and Zapier links
MarketerSeveral automations$48.385Unlimited automations, A/B tests, custom reports and tags with scoring
CreatorWebinars and courses$56.585A website builder, webinars for 100 people and online courses
EnterpriseLarge lists and textingQuote onlyUnlimitedTexting with 5,000 free texts, a dedicated IP address, phone support and single sign-on

Price by list size

ContactsStarterMarketerCreator
1,000$19$59$69
2,500$29$69$79
5,000$54$95$109
10,000$79$114$134
25,000$174$215$249
50,000$299$359$414
100,000$539$599$690

Billed monthly, as of October 2026, from getresponse.com/pricing. Paying 12 months ahead takes 18% off, so the plans table shows yearly rates for 1,000 contacts.

What counts as a contact

Everyone on file during the month, including people who unsubscribed, were deleted or went inactive. Someone on three lists counts three times.

Good to know before you buy

  • Going over your tier adds a monthly fee for the difference, even on yearly plans.
  • Past 100,000 contacts, each extra 1,000 costs $4 a month.
  • No send cap, but heavy use can get the account suspended without a refund.
  • Charities get half off monthly plans.

Which plan has it

FeatureFreeStarterMarketerCreatorEnterprise
Custom automations14 days only1UnlimitedUnlimitedUnlimited
Date and birthday triggers14 days only
Monthly email cap2,500No capNo capNo capNo cap
A/B tests
Tags and scoring
Salesforce sync
Zapier and API14 days only
Webinars
Texting in the US
Dedicated IP address
SupportHelp center after 14 daysEmail and chatEmail and chatEmail and chatPhone and Slack

AMS and CRM connections

No agency system connects to GetResponse. Renewal dates come in by import, forms, Zapier, the API or Salesforce. Your agency keeps them current.

Connects toHowWhat syncsDirection
SalesforceBuilt in, paid plansLeads or contacts with custom fields. Deleting in Salesforce removes them from the listBoth ways, ongoing
Microsoft Dynamics 365Built in, EnterpriseContactsAsk GetResponse
ZapierZapier, paid plansNew contacts, list changes and forms. Zapier can also create contacts and newslettersBoth ways
Your own systemsAPI, paid plansContacts and campaignsBoth ways

The Salesforce link needs Salesforce Enterprise, Unlimited, Developer or Performance edition. Newsletters sent through Zapier are capped at 256 a day.

Contacts and policy data

Policy data it holds
None built in. Use custom fields, including date fields for renewals
Where dates come from
Import, sign-up forms, the API, Zapier or the Salesforce sync
Segments
By contact details, actions, location and consent on paid plans. Tags and scoring start on Marketer
Lists
Each list stands alone, so one address on three lists is three contacts

Automations

Renewal emails
The special occasion step sends up to 365 days before or after a renewal date field, once or every year
Birthdays
A ready birthday email that sends before, on or after the date
Other types
Welcome series, drip campaigns and follow-ups on opens and clicks
Plan needed
Starter allows one custom automation. Marketer and up allow any number
Marketer adds
Triggers on tags, scores, site visits and events

Content and templates

Insurance content

None. More than 200 templates cover promotions, newsletters and seasonal emails for any business, and your agency writes the insurance copy.

Compliance review

GetResponse doesn't review your emails. Its banned content list includes promoting medicines and medical services, so health agents should check their topics fit.

AI writing
Drafts subject lines, copy and layout. Starter allows three uses
Blog to email
RSS-to-email on every paid plan
Done for you
A paid professional services team can build campaigns

Sending and deliverability

Sends from
Your address and name, through GetResponse's servers
Domain setup
DKIM, SPF and DMARC records. They prove your agency's domain sent the email
Who sets it up
GetResponse adds them for you at GoDaddy, Cloudflare, Squarespace and other hosts. Elsewhere you add them by hand
Free email addresses
A Gmail or Yahoo From address may be swapped for a GetResponse domain and held to 50 emails a day
Shared or dedicated IP
Shared on standard plans. Enterprise adds a dedicated one with warm-up help
Checks before sending
Spam checks and inbox previews on paid plans

Every email footer shows your agency's mailing address. GetResponse may check imported lists and turn one down.

Texting

Available on
Enterprise only for US agencies. Self-serve texting covers Poland, Germany and Switzerland
Included
5,000 free texts on Enterprise
Number registration
US carriers require each business sender to register. GetResponse files it, with a one-time $5 fee
Short codes
From $500 a month. Toll-free numbers can't send marketing texts
Consent and opt-outs
An opt-out link adds the number to a separate text block list

Reporting

What it tracks

  • Newsletter results and clicks
  • Report exports
  • Google Analytics and Facebook Pixel
  • Custom and revenue reports on Marketer

The Free plan loses all message reports after its first 14 days. Privacy features in mail apps inflate opens, so lean on clicks.

Getting started

  1. Open a free account

    No card is needed, and paid features run for 14 days.

  2. Authenticate your domain

    Let GetResponse add the records or paste them in.

  3. Import your clients

    Add renewal and birth dates as date fields.

  4. Build the reminders

    Use the special occasion step on the renewal date field.

  5. Upgrade before day 14

    Automations stop on the Free plan after the first two weeks.

Every paid plan includes an onboarding session. English live chat runs 7 AM to 11 PM weekdays, Central European time.

Contract and your data

Billing
Monthly or 12 months prepaid. Enterprise can also prepay 24 months
Renewal
Renews automatically and charges the card on file
Canceling
Anytime from the billing page. An account over its list size must pay that fee first
Refunds
None, including renewals
Plan changes
Downgrades and switching to monthly go through support
Price changes
New prices apply from your next billing period
Your list
Export to CSV or Excel anytime. Export files are deleted after 7 days
After you cancel
A paid account can be restored within 120 days once you pay for the next period, but GetResponse can refuse
Idle free accounts
Disabled after 90 days without use

From GetResponse's terms and help pages, checked October 2026.

GetResponse Email Marketing alternatives

See every option in email marketing software for insurance agents.

Frequently asked questions

How much does GetResponse cost for 2,500 contacts?

Starter is $29 a month and Marketer $69, billed monthly. Prepaying a year takes 18% off.

Does GetResponse connect to my AMS?

No. Dates come in by import, Zapier, the API or a Salesforce sync.

Can GetResponse send renewal reminders?

Yes. The special occasion step sends before, on or after a renewal date field, every year if you like.

Is GetResponse free?

The Free plan covers 500 contacts and 2,500 emails a month. Automations and scheduling work only for the first 14 days.

Can GetResponse send texts in the US?

Only on Enterprise, which includes 5,000 free texts. GetResponse handles carrier registration.

How we researched this review. We based this review on the pricing, terms and product pages published by GetResponse Email Marketing, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.

Corrections

Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan GetResponse Email Marketing quit selling or a contract term that reads different now, let us know and send the link to the page where GetResponse Email Marketing has it. Somebody here pulls up that page and checks it before we change anything on ours.

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