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Brevo is an email and texting platform priced mainly by how many emails you send each month, with a cap on stored contacts at each paid tier. Its anniversary date trigger can send renewal or birthday emails from date fields you import.
It suits a small agency that wants a free plan to start and writes its own emails. Standard is the first plan with no footer included and no 2,000-contact limit on automations.
Brevo is a general platform with no insurance content or AMS link. What sets it apart is the monthly email allowance, which suits an agency that emails only a few times a month.
The contact caps on paid tiers still matter. A list over 2,500 contacts pushes you past the first three tiers, and blocked contacts count too.
Texting runs on prepaid credits that never expire, which suits occasional reminders. US texting first needs a registered toll-free number.
| Plan | Monthly price | Emails | What it adds |
|---|---|---|---|
| FreeTrying it out | $0 | 300 a day | Up to 100,000 stored contacts, automations for 2,000 contacts and a Brevo footer on every email |
| StarterA small newsletter list | $9 | From 5,000 a month | No daily cap, AI writing help and sign-up forms. The footer stays unless you pay to remove it |
| StandardRenewal and birthday automationsWhere most agencies start | $18 | From 5,000 a month | Automations with no contact cap, A/B tests, send time optimization and no footer |
| ProfessionalLarger agencies | $499 | From 150,000 a month | 10 users, consent groups, phone support and deliverability help |
| EnterpriseSeveral brands | Quote only | Custom | Sub-accounts, single sign-on and one dedicated IP address |
Prices as of October 2026, from brevo.com/pricing. Yearly billing saves about 10%: Starter is $96.96, Standard $194.04 and Professional $5,388.96 a year.
The first three tiers are 5,000 emails with up to 500 contacts, 10,000 with up to 1,500 and 15,000 with up to 2,500. Passing the contact cap moves you up a tier and raises the price. The Free plan stores up to 100,000 contacts but sends only 300 emails a day.
| Feature | Free | Starter | Standard | Professional | Enterprise |
|---|---|---|---|---|---|
| Users | 1 | 1 | Up to 3 | 10 | Unlimited |
| Contacts in automations | 2,000 | 2,000 | Unlimited | Unlimited | Unlimited |
| Date-based automations | |||||
| Brevo footer removed | Add-on | ||||
| A/B testing | |||||
| Click heatmaps and device reports | |||||
| Consent groups | |||||
| Phone support | |||||
| Dedicated IP address | Add-on | ||||
| Text credits |
No agency system connects to Brevo. Client and renewal data comes in by file import, sign-up forms, Zapier or the API. You keep it current yourself.
| Connects to | How | What syncs | Direction |
|---|---|---|---|
| Zapier | Zapier connector, every plan | Contacts and Brevo actions | Both ways |
| Your own systems | API and webhooks | Contacts, deals, tasks, notes and events | Both ways, in real time |
| Salesforce | Brevo plugin | Contacts | Into Brevo |
| WordPress, Shopify and 500 other tools | Brevo plugins | Contacts and site or store activity | Into Brevo |
Webhooks that push data into Brevo need Professional.
None. The templates are the same for every Brevo account, so your agency writes its own insurance emails.
Brevo doesn't review what you send. Your agency checks every claim and disclosure.
If you already have a DMARC record, set up by hand to keep it. Automatic setup asks to replace it.
Brevo's rules require clear opt-in with proof for every contact. Bought, rented or scraped lists are banned.
The price of a US text credit isn't listed on the pricing page. Your agency handles written consent for marketing texts under federal law.
Apple Mail can load emails in the background, so open rates run high. Clicks are the steadier measure.
No card is needed. Brevo approves the account before it sends.
Let Brevo add the records or paste them in yourself.
Add renewal and birth dates as custom fields in the file.
Set it to send a set number of days before each renewal date.
Move to Standard once automations reach more than 2,000 contacts.
Free, Starter and Standard are self-serve with email help. Brevo publishes a guide for moving from Mailchimp.
From Brevo's terms and help pages, checked October 2026.
See every option in email marketing software for insurance agents.
The Free plan holds 1,000 clients but sends only 300 emails a day. A paid plan needs the 10,000-email tier, which allows up to 1,500 contacts, and Brevo shows its price only in the calculator on its pricing page.
No. Client and renewal data comes in by import, Zapier or the API.
Yes. The anniversary date trigger sends before, on or after a renewal date you store on each contact.
Yes, the Free plan allows 300 emails a day with a Brevo footer. Automations on it reach up to 2,000 contacts.
Yes, on every plan with prepaid credits. US texting needs a registered toll-free number, which can take four to six weeks.
How we researched this review. We based this review on the pricing, terms and product pages published by Brevo, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan Brevo quit selling or a contract term that reads different now, let us know and send the link to the page where Brevo has it. Somebody here pulls up that page and checks it before we change anything on ours.