The quiet changes that move your costs and your close rate, like a lead vendor shortening its return window, a carrier trimming commissions or a new calling rule. Plus price, policy and feature changes at the vendors we cover.
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MailerLite is a low-cost email tool with a clean editor and published prices for every list size up to 200,000. Its event anniversary trigger can send renewal or birthday emails each year from a date field you import.
It fits a solo agent or small agency that writes its own newsletters. There's no texting and no AMS link.
For a small agency MailerLite is one of the cheapest ways to send a newsletter and yearly renewal reminders. Unsubscribed and bounced addresses don't count toward your bill.
Comfort is enough for most agencies, with 50 automations. Power only matters if you need many users.
The limits are real, though. There's no texting, and date triggers fire at 4 AM UTC, which is midnight Eastern or the evening before out west.
| Plan | Starting price | Emails a month | What it adds |
|---|---|---|---|
| FreeUp to 250 subscribers | $0 | 2,500 | Two users, three active automations, one landing page and A/B tests |
| ComfortA newsletter plus remindersWhere most agencies start | $10.80 | 10 times your tier, so 5,000 at 500 subscribers | Three users, 50 automations, unlimited templates, AI writing, a preference center and sending by time zone |
| PowerLarger teams | $22.50 | Unlimited, with fair use | Unlimited users and automations, up to three triggers per automation and live chat |
| EnterpriseOver 200,000 subscribers | Quote only | Quote only | A success manager, deliverability advice and custom agreements |
| Subscribers | Comfort, monthly | Comfort, yearly | Power, monthly | Power, yearly |
|---|---|---|---|---|
| 500 | $12 | $10.80 | $25 | $22.50 |
| 1,000 | $19 | $17.10 | $39 | $35.10 |
| 2,500 | $33 | $29.70 | $49 | $44.10 |
| 5,000 | $49 | $44.10 | $69 | $62.10 |
| 10,000 | $89 | $80.10 | $129 | $116.10 |
| 15,000 | $129 | $116.10 | $179 | $161.10 |
| 50,000 | $319 | $287.10 | $389 | $350.10 |
| 200,000 | $819 | $737.10 | $1,119 | $1,007.10 |
Per month, as of October 2026, from mailerlite.com/pricing. Yearly rates take 10% off and are billed once a year. Nonprofits get 30% off.
Anyone active at any point in the billing cycle, even if you delete them later. The count resets on your billing date.
| Feature | Free | Comfort | Power |
|---|---|---|---|
| Users | 2 | 3 | Unlimited |
| Active automations | 3 | 50 | Unlimited |
| Steps per automation | 5 | 100 | 100 |
| Date triggers for renewals and birthdays | |||
| Triggers per automation | 1 | 1 | 3 |
| A/B tests | |||
| Unlimited templates | |||
| AI writing assistant | |||
| Preference center | |||
| Sending by time zone | |||
| Sending through the API | |||
| Support once the 14-day trial ends | Help center | 24/7 email | 24/7 email and chat |
No agency system connects to MailerLite. Renewal dates come in by CSV import, forms, the API or Zapier. You keep them up to date.
| Connects to | How | What syncs | Direction |
|---|---|---|---|
| HubSpot | Built by HubSpot | Leads | HubSpot to MailerLite, in real time |
| Salesforce | Zapier or another connector | Customers and activity | Set by each workflow |
| Zapier | Built by MailerLite | Subscribers and groups, with 5,000 apps | Set by each Zapier link |
| Your own systems | API and webhooks, full on paid plans | Subscribers, fields and groups | Both ways |
None. Templates are shared across every MailerLite account, and your agency writes its own insurance emails.
MailerLite doesn't check your emails. Your agency reviews claims and disclosures.
The anti-spam rules ban bought lists and addresses you haven't emailed in two years. Clients who bought from you within two years are allowed.
Apple Mail opens some emails on its own, so open rates read high. Watch clicks instead.
MailerLite emails you once the account is approved.
Required to keep sending from your domain after the trial.
Add renewal and birth dates as YYYY-MM-DD date fields.
Point it at the renewal date field.
Comfort covers 50 automations, enough for most agencies.
Guides cover moving from Mailchimp, Constant Contact and ActiveCampaign. There's also a Mailchimp importer. Import only people who opted in.
From MailerLite's terms and help pages, checked October 2026.
See every option in email marketing software for insurance agents.
Comfort is $19 a month, or $17.10 a month billed yearly. At 5,000 subscribers it's $49 monthly.
No. Client and renewal data comes in by import, the API or Zapier.
Yes. The event anniversary trigger sends every year from a renewal date field, before, on or after the date.
Yes, for up to 250 subscribers and 2,500 emails a month. Paid features run for the first 14 days.
No. Texting is sold only through MailerSend, a separate developer product.
How we researched this review. We based this review on the pricing, terms and product pages published by MailerLite, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan MailerLite quit selling or a contract term that reads different now, let us know and send the link to the page where MailerLite has it. Somebody here pulls up that page and checks it before we change anything on ours.