The quiet changes that move your costs and your close rate, like a lead vendor shortening its return window, a carrier trimming commissions or a new calling rule. Plus price, policy and feature changes at the vendors we cover.
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Constant Contact is a newsletter and email automation tool for small businesses, with live phone and chat help on every plan. Birthday and anniversary emails work on any plan, but a renewal reminder from your own date field needs Premium.
It fits an agency that sends a regular newsletter and writes its own content. Contacts come in by import or through Zapier, which also links EZLynx.
Constant Contact is easy to learn, and the phone support helps an office without a marketing person. For a monthly newsletter Lite or Standard does the job.
Renewal reminders are the sticking point. Only Premium can trigger on a custom date, so an agency that wants them pays the top price.
Watch the contact count as well. You pay for the peak count in each period, and deleting contacts won't bring it down.
| Plan | Month to month | Prepaid yearly, per month | Emails a month | What it adds |
|---|---|---|---|---|
| LiteA basic newsletter | From $12 | From $10.20 | 10 times the top of your contact tier | One user, one automation template, one custom segment and live phone and chat help |
| StandardNewsletters with follow-upsWhere most agencies start | From $35 | From $29.75 | 12 times your contact tier | Three users, three automation templates, scheduling, subject line tests and resends to non-openers |
| PremiumRenewal reminders | From $80 | From $68 | 24 times your contact tier | Unlimited users and custom automations, custom date triggers, 500 texts a month and priority support |
Starting prices as of October 2026, for the lowest contact tier. Constant Contact doesn't publish how many contacts that tier covers. Constant Contact Teams, which runs five or more accounts from one place, is quoted.
Each contact with an email address and permission to email, plus bounced contacts you haven't removed. You pay for the highest count in the billing period, and deleting contacts doesn't lower it.
| Feature | Lite | Standard | Premium |
|---|---|---|---|
| Users | 1 | 3 | Unlimited |
| Automation templates | 1 | 3 | Unlimited |
| Birthday and anniversary triggers | |||
| Custom date triggers for renewals | |||
| Custom segments | 1 | 10 | Unlimited |
| Email scheduling | |||
| Subject line A/B tests | |||
| Resend to non-openers | |||
| Content that changes by contact | |||
| Texts included | 500 a month | ||
| Support | Phone and chat | Phone and chat | Priority team |
No agency system connects directly. EZLynx links through Zapier, and any other AMS needs a file import.
| Connects to | How | What syncs | Direction |
|---|---|---|---|
| EZLynx | Zapier, extra charge | New contacts, opens, list changes and unsubscribes from Constant Contact. Birthday and anniversary fields going in | Set by each Zapier link |
| Google, Microsoft, Canva, Shopify and more | Built in | Contacts and activity | Varies by app |
Zapier can't fill a custom date field, so renewal dates from EZLynx won't reach a Premium renewal automation that way.
None. A Constant Contact blog guide gives ideas for insurance newsletters and reminders, but your agency writes the emails.
Nobody at Constant Contact checks your emails. Your agency reviews claims and disclosures itself.
Every list you upload must be people who agreed to hear from you. Bought or scraped lists don't qualify.
Apple Mail can load emails without the reader opening them, so open counts run high. Clicks are a better measure.
30 days and 100 emails with no card.
Add the DKIM and DMARC records Constant Contact gives you.
Fill birthday and anniversary fields in the file.
Every plan includes a live one-on-one session.
Choose Premium if you need renewal reminders from a custom date.
From Constant Contact's terms and help pages, checked October 2026. Canceling online doesn't start the 30-day refund.
See every option in email marketing software for insurance agents.
Lite starts at $12 a month and Premium at $80, for the lowest contact tier. The price for 1,000 or 5,000 contacts shows only in the calculator on its pricing page.
Not directly. EZLynx links through Zapier for an extra charge, and other agency systems need a file import.
Yes, on Premium only. You create a renewal date field, fill it and build a custom automation on it.
No. There's a 30-day trial with 100 emails and no card.
Yes, in the US. Lite and Standard add texting from $10 a month, and Premium includes 500 texts a month.
How we researched this review. We based this review on the pricing, terms and product pages published by Constant Contact Email Marketing, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan Constant Contact Email Marketing quit selling or a contract term that reads different now, let us know and send the link to the page where Constant Contact Email Marketing has it. Somebody here pulls up that page and checks it before we change anything on ours.