CANNEX review for insurance agents: pricing, carriers and features
CANNEX compares income, fixed, MYGA, fixed indexed and variable annuities across carriers, using each carrier's own pricing data. Advisors see quotes, illustrations and fee comparisons.
It's sold to firms, not to single agents. Most advisors reach it through a broker-dealer, RIA, marketing organization or carrier, and smaller firms can book a demo of the Annuity Marketplace.
- Best for
- Broker-dealers, RIAs, IMOs and carriers that need one annuity comparison tool for their advisors
- Lines
- Income, fixed, MYGA, fixed indexed and variable annuities
- Price
- Quoted by sales
- How you get it
- Through a firm, marketing organization or carrier that licenses CANNEX
- Carriers
- More than 60 annuity providers (CANNEX, May 2024)
- Applications
- Feeds your firm's application process. No CANNEX eApp
Our take
CANNEX is an annuity data source that firms build into their own tools. It suits a broker-dealer, RIA or IMO that wants advisors comparing annuities from one source the carriers maintain.
A single agent can't sign up. You get it through a firm, so the firm decides what you see and whether you keep it.
It covers annuities only, with no life quoting and no eApp of its own.
Pros
- Covers income, fixed, indexed and variable annuities in one place
- Carriers supply and maintain their own pricing formulas
- Fee, income and death benefit comparisons for variable products
- Current and past income annuity quotes
- CANNEX takes no pay from selling financial products
Cons
- No prices published and no plan for a single agent
- Access depends on a firm, an upline or a carrier
- No eApp or e-signature of its own
- No website quoter for consumers
Plans and pricing
- How it's priced
- A firm agreement quoted by sales. No plan tiers or seat prices
- Who pays
- Your firm, upline or a carrier
- What you need first
- A firm that supports CANNEX, or a demo for the Annuity Marketplace
As of October 2026, from cannex.com. CANNEX sells no U.S. subscription to a single agent.
Access and contracting
- How you get it
- Your broker-dealer, RIA, marketing organization, general agency or carrier turns it on
- Who pays
- The firm, under its agreement with CANNEX
- What you need first
- A relationship with a firm that uses CANNEX. Your appointments are separate
- If you leave your upline
- The firm's agreement decides whether you keep access and saved quotes
Your access belongs to your firm. Leave the broker-dealer or marketing organization that pays for CANNEX and you may lose the tool and its quote history. Ask the firm before you rely on it for client files.
CANNEX says almost 300,000 U.S. advisors have some access through the firms that support them.
Carriers, products and states
| Product | Type | Lines | Built for |
|---|---|---|---|
| Income Annuity Exchange | Illustration platform | SPIAs, deferred income annuities and QLACs | Firms comparing income quotes |
| Fixed Rate Annuities | Agent quote engine | Fixed deferred annuities and MYGAs | Firms showing current rates |
| Indexed Annuities | Illustration platform | Fixed indexed annuities | Firms comparing caps, rates and illustrations |
| Variable Annuities | Illustration platform | Variable annuities | Firms comparing benefits and fees |
| Annuity Marketplace | Illustration platform | All four types, including index-linked | Small and midsize firms |
- Carriers
- 60+ (CANNEX, May 2024)
- Carrier list
- cannex.com product manufacturers
- States
- Quotes by state. You enter it with each quote
CANNEX said it had more than 60 annuity providers in May 2024. Check the current list with your firm. Carriers decide which products each firm can see, so your list can be shorter.
Rates and underwriting
- Where rates come from
- Carriers supply their own pricing formulas and product rules. CANNEX checks and distributes them
- How often they update
- Deferred annuity rates update as carriers change them
- Fixing a wrong rate
- Contact CANNEX through its general support line
Annuity quotes don't involve health underwriting, so there are no health tools.
Quotes and proposals
| Result | What it means for you |
|---|---|
| Quote only | A current rate or income amount from the carrier's own formula |
| Rate comparison | Products from several carriers side by side |
| Carrier illustration | Values built on the carrier's product data |
| CANNEX illustration | Hypothetical values, present-value math and fee comparisons |
- What you can send the client
- A PDF
A CANNEX result isn't a final credited rate, a suitability finding or a promise the carrier will issue.
Applications and enrollment
- Where the application goes
- Your firm's own application or order-entry system, once you pick a product
- What carries over
- Set up by your firm's integration
Integrations
| Connects to | Type | How | Direction | What it does |
|---|---|---|---|---|
| Luma | Annuity sales platform | Partnership | Both ways | Runs the Annuity Marketplace screens on CANNEX data |
| Planning, sales and compliance systems | Other | API or data feed | Out | Sends quotes and annuity data into your firm's systems |
CANNEX names no CRM or agency system connection.
Getting started
Ask your firm
Most advisors get CANNEX through a broker-dealer, RIA or marketing organization.
Or book a demo
Smaller firms can request a demo of the Annuity Marketplace.
Sign the agreement
CANNEX quotes price and terms for your firm.
Pick how you'll use it
A CANNEX portal, a data feed into your own system or a partner screen such as Luma.
Sales and support are at 800-387-1269 and by email.
Mobile, users and security
Mobile
There's no CANNEX app. Quoting runs on the web or inside your firm's software.
Users and security
- Your firm controls who gets access
- Encrypted connections and staff confidentiality rules
Contract and your data
- Term
- Set in your firm's agreement with CANNEX
- Your data when you leave
- Quote history and transfer rights are in that agreement
- Terms
- Website terms of use
Read in October 2026. The website terms cover the site only and fall under Ontario law.
CANNEX alternatives
- ZinniaFrom $525/user/yrAnnuity rate comparisons plus life quoting, sold by subscription
- HexureQuote onlyAnnuity and life eApps bought by carriers and uplines
- iPipeline LifePipeThrough your BGALife quoting through an upline, with annuity tools elsewhere in iPipeline
- BackNine Quote & ApplyFree with contractingMYGA and life quotes into an eApp, free with contracting
- EnsightQuote onlyCarrier illustrations for life, sold to carriers and enterprises
See every option in insurance quoting software.
Frequently asked questions
How much does CANNEX cost?
CANNEX quotes a price to each firm. The firm that licenses it pays, so ask your firm whether it passes a cost to you.
Can an independent agent buy CANNEX?
Not directly. You get access through a firm that licenses it, and smaller firms can ask for a demo of the Annuity Marketplace.
Which annuity carriers does CANNEX cover?
More than 60 annuity providers, by CANNEX's count in May 2024. Carriers choose which firms see each product, so check with your firm.
How current are CANNEX annuity rates?
Carriers maintain their own pricing in CANNEX, and deferred annuity rates update as the carriers change them.
Can I submit an annuity application through CANNEX?
Not in CANNEX itself. Your firm's application or order-entry system takes over after you pick a product.
How we researched this review. We based this review on the terms and product pages published by CANNEX, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Corrections
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan CANNEX quit selling or a contract term that reads different now, let us know and send the link to the page where CANNEX has it. Somebody here pulls up that page and checks it before we change anything on ours.