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Advisor Websites builds and hosts websites for financial advisors on its own Force platform, with compliance review built in. Insurance agents and brokers can buy it too.
It fits agents who also sell investments and answer to a broker-dealer. Foundations is $499 to set up and $99 a month, and Grow is $2,499 plus $199 a month, both on an annual term.
Advisor Websites is a template platform built for the wealth business. Its strength is compliance: broker-dealer review is built into the workflow, and every published page version is archived as a PDF.
That makes it a fit for an agent who also holds securities licenses or sells annuities through a broker-dealer. A P&C agency will miss quote forms, rater embeds, AMS links and written insurance pages.
The limit to weigh is lock-in. The Force platform can't move to another host, so leaving means building a new site with your own content.
| Plan | Setup | Monthly | Minimum term | What it adds |
|---|---|---|---|---|
| Website FoundationsA simple site you write yourselfWhere most agencies start | $499 | $99 | Annual | Hosting, SSL, a basic template, up to 20 pages, one design revision, lead capture and basic SEO |
| Website GrowAdvisors who want content and custom design | $2,499 | $199 | Annual | Custom design, unlimited pages, three revisions, the content library, auto-posted blog and social, an hour of development a month and phone support |
Prices as of October 2026, from the Snappy Kraken pricing page, which advisorwebsites.com/pricing now points to. Prices are shown monthly on an annual term.
Setup fee
Plan fees
Total
Uses the published monthly price on an annual term. The domain and add-ons cost extra.
| Fee | Amount |
|---|---|
| Domain | You buy it from a registrar such as GoDaddy |
| AccessAble accessibility widget | Paid add-on |
| SEO, copywriting and branding | Paid add-ons |
| Snappy Kraken email and social campaigns | Sold separately |
| Feature | Foundations | Grow |
|---|---|---|
| Pages | Up to 20 | Unlimited |
| Template | Basic | Premium, custom design |
| Design revisions | 1 | 3 |
| Hosting and SSL | ||
| Lead capture forms | Basic | Adds popups and gated content |
| Content library with auto-posting | ||
| On-demand reviews | ||
| SEO | Basic | Premium, plus AI search |
| Development time each month | 0 | 1 hour |
| Snappy Kraken branding removed | ||
| Support | Email and phone | |
| Broker-dealer compliance workflow |
Choose Foundations or Grow and one of the starting designs.
Send your bio and content, or pay for copywriting. Ask what content can move over from your old site. Some may not carry across as it was.
Foundations includes one design revision and Grow includes three.
If you're with a broker-dealer, its review adds time on top of the build.
You or your IT team point the domain to the new site. Advisor Websites may ask for short-term registrar access.
Onboarding takes about 4 to 6 weeks, not counting add-ons or broker-dealer approval.
| What | Who owns it | If you cancel |
|---|---|---|
| Domain and registrar account | You | Stays with you. Point it to your new host |
| You. Advisor Websites doesn't touch it | Unaffected | |
| Content you wrote | You | Stays yours. There's no full site export |
| Content library posts | Advisor Websites | Stay behind |
| Design and platform | Advisor Websites | Hosting and platform access end |
| Analytics | You, in your own Google Analytics account | Stays in your account |
Plan to rebuild if you leave. Sites run on Advisor Websites' own Force platform, which can't move to another host. The only export is a PDF archive of published page versions, kept for compliance.
| Connects to | Type | How | What moves |
|---|---|---|---|
| Redtail | CRM | Built in | Form leads create Redtail contacts, one way |
| Salesforce | CRM | Form embed on Force | Form entries into Salesforce |
| Jotform, Typeform, Mailchimp and Google forms | Form tools | Embed on the page | Whatever that form collects |
| Google Analytics | Analytics | Paste your tracking ID | Site traffic to your own account |
No insurance AMS or rater connection is listed.
AccessAble, a paid widget, scans the site daily and fixes issues automatically. Advisor Websites says it supports WCAG and ADA compliance.
You create your own Google Analytics account and paste the ID into the site settings. The SEO add-on can set it up for you.
From Advisor Websites' terms and the Snappy Kraken pricing page, checked October 2026.
See every option in insurance agency website design.
Foundations is $499 to set up and $99 a month. Grow is $2,499 plus $199 a month, both on an annual term.
Hosting ends and the site comes down. You keep your domain and your own content, but the design and content library stay behind.
Yes. You buy it yourself and keep it at your own registrar.
No AMS is listed. Forms can create contacts in Redtail or send entries to Salesforce.
About 4 to 6 weeks of onboarding, plus any broker-dealer review.
How we researched this review. We based this review on the pricing, terms and product pages published by Advisor Websites, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan Advisor Websites quit selling or a contract term that reads different now, let us know and send the link to the page where Advisor Websites has it. Somebody here pulls up that page and checks it before we change anything on ours.