SureLC review: pricing, NIPR filing and features
SureLC is a licensing and contracting platform for the uplines that recruit producers, such as IMOs, FMOs, BGAs and agencies. A producer fills in one profile, and SureLC uses it to fill each carrier's contracting forms for e-signature.
It also files nonresident licenses and renewals through NIPR. The upline pays a subscription priced by quote.
- Best for
- IMOs, FMOs, BGAs and agencies that send producer contracts to many carriers
- Price
- Quote only for the agency. Producers pay no subscription
- State and NIPR fees
- Passed through on each license order, plus a SureLC fee, a $0.70 transaction fee and 3% processing
- NIPR sync
- Daily NIPR alerts for each subscribed producer
- License filing
- Nonresident applications and renewals, singly or in batches
- Appointments
- Filed by the carrier. Carriers on Compliance+ file them in SureLC
- Carrier contracting
- One profile fills each carrier's forms for e-signature
- Demo or trial
- No trial. Contact SuranceBay
Our take
SureLC is built for the upline that recruits producers and sends their contracts to many carriers. One profile fills each carrier's forms for the producer to e-sign, and carriers on SuranceBay's integrated list get them electronically. Producers can also order nonresident licenses and renewals without leaving it.
It doesn't file appointments for you. The carrier does that, and only carriers on Compliance+ do it inside SureLC. Small fees add up too, from license orders to NIPR alerts and add-ons.
Pros
- One producer profile fills every carrier's forms
- Electronic delivery to integrated carriers
- Nonresident licenses and renewals in batches
- Fastlane and Data Express update many carriers at once
- A free anti-money-laundering course for producers
Cons
- Subscription pricing is quoted
- Carriers file the appointments
- Usage fees on license orders, NIPR alerts and add-ons
- Terms can change without notice
- No trial or self-serve sign-up
Plans and pricing
| Plan | Price | Who pays | What it adds |
|---|---|---|---|
| SureLCMulti-carrier, for uplines | Quote only, or a per-contract agreement | The agency, IMO, FMO or BGA | Unlimited carriers, producer profiles and contracting, plus the API |
| SureLC OneOne carrier | Sponsored | The carrier | Lets a small agency send contracts to the carrier that sponsors it |
| Producer profileFor each agent | No subscription | No one. The producer pays only for license orders | One profile that fills every carrier's forms |
| Item | Price | Notes |
|---|---|---|
| Daily NIPR alerts | $0.23 per producer a month | Producers added since July 2023 are signed up on their own |
| Loading a NIPR report | $1.25 per producer | The first load or a reload |
| Data Express | $2 per request | Sends one update to several carriers |
| Affiliate Agency Access | $49 per affiliate a month | Billed to the main agency |
| iPipeline AgencyIntegrator sync | $50 to $150 a month | Goes up with active producer count |
| Adding a new carrier | $100 an hour | For current clients, paid up front, and about five hours per carrier by SuranceBay's estimate. Others pay $200 |
| Fee | Amount |
|---|---|
| State license fee | Set by each state |
| SureLC license fee | $4 per state license |
| NIPR fee | SuranceBay lists $4.25 per license |
| Transaction and processing fees | $0.70, plus 3% of the total |
State and NIPR fees are passed through at cost, and whoever submits a license order pays all four, by card or from the agency's prepaid balance. NIPR's own help page lists a $5.60 transaction fee, so check the total in your order summary before you pay.
SuranceBay's example. A license with a $100 state fee comes to $112.22 once SureLC, NIPR and processing fees are added.
Prices as of October 2026, from SuranceBay's help center.
NIPR and state filing
- Connection to NIPR
- Pulls each producer's NIPR report at sign-up, then sends applications through the NIPR Gateway
- How often it syncs
- Daily alerts for subscribed producers. NIPR can take one to five business days to show a state change
- States covered
- Every state that takes NIPR Gateway filings
What it files for you
- Nonresident license applications
- Resident applications, where the state allows
- Renewals, singly or in batches
- Address changes
- Attachments for background questions
What it pulls from NIPR
- Licenses
- State appointments
- Contact details, held for agency approval
Regulatory actions arrive with the alerts but aren't shown in SureLC.
Licenses and credentials
License types
- Resident and nonresident
- Business entity
- Lines of authority
- Solicitor lines
Other credentials tracked
- Errors and omissions (E&O) insurance
- Anti-money-laundering (AML) training
- Annuity, best interest and long-term care training
- AHIP Medicare and marketplace training
- FINRA records
- Background screening
SureLC tracks continuing education (CE) and training but doesn't sell courses itself. Producers get 20% off WebCE courses through SureLC, and the AML course from SuranceBay is free.
Appointments and terminations
- Who files
- The carrier, after the agency sends the contract request
- Compliance+
- Lets carriers create, renew and end state appointments inside SureLC
- Tracking
- Appointments arrive daily from NIPR. History covers 42 states where carriers report to NIPR
- States that appoint first
- Flagged by carrier when an agency builds a batch of requests
Contracting and onboarding
How a contract moves
- The producer fills in one profile
- SureLC fills each carrier's forms
- The producer e-signs on a phone or computer
- The agency sends it to the carrier
Batch tools
- Fastlane sends one carrier's request to many producers
- Data Express sends address, E&O and training updates to several carriers at once
- How carriers receive it
- Electronically for carriers on SuranceBay's integrated list, and by email for the rest
- Ready-to-sell checks
- Carrier rules check E&O, training, licenses and forms before submission
- For carriers
- Carrier Edition reviews and approves requests, with background checks and rules that pass routine ones on their own
- Producers with several agencies
- They register with each one, and most profile data carries over
Hierarchies and roles
Hierarchy and commission schedules are set per carrier. Affiliate agencies run their own downline under the main account, and an agency can add its upline to forms.
- User roles
- Producer, Agency Manager, Agency Worker, Agency Assistant, Affiliate Worker and Affiliate Processor
Alerts and renewals
What it tells you
- License renewal emails to producers a month before expiry
- Contract request and reminder emails
- A prompt when NIPR has new contact details
- A dashboard of pending contracts by stage and wait time
Integrations
| Connects to | Type | Direction | What it does |
|---|---|---|---|
| NIPR | NIPR | Both ways | Reports and daily alerts in, license filings out |
| DataLink and Onboard | Carrier | Out | Contract requests to integrated carriers, with status sometimes sent back |
| iPipeline AgencyIntegrator | Agency system | Out | Profile, license and appointment changes. Property and casualty licenses aren't sent |
| ClearCert | Training | In | Long-term care training status by state |
| Annuities Genius | E-app | Out | Shows on annuity e-apps whether carrier requirements are met |
| ExamOne and Portamedic | Exams | Out | Orders for paramedical exams |
| REST API | API | Both ways | Free tokens for multi-carrier accounts |
| Single sign-on | Sign-on | In | For agencies and carriers at no charge |
Getting started
Contact SuranceBay
There's no self-serve sign-up.
Import your producers
Support can load them from an Excel file.
Share your sign-up link
Producers register through the agency's own link, and SureLC pulls each one from NIPR.
Train your team
New SureLC One agencies get a 60-minute session on Microsoft Teams.
Phone support runs Monday to Thursday from 8:30 a.m. to 5:30 p.m. and Fridays until 4 p.m., all Eastern time. Email, a help center and webinars are there too.
Security
How producer data is protected
- Two-step sign-in that agencies can require by user type
- Single sign-on for agencies and carriers
- Different access for each agency role
- Card numbers for license orders aren't stored
Contract and your data
- Refunds
- NIPR fees are never refunded. State fees only where state law allows
- Your data
- Web Reports download as PDF, CSV or Excel
- When a producer leaves
- Their contract documents stay in encrypted storage for the agency and carrier
- Terms changes
- SuranceBay can change its terms without notice
- Governing law
- Florida, in Palm Beach County courts
From SuranceBay's terms of use, checked October 2026.
SureLC alternatives
- AgentSync ManageQuote onlyFiles appointments as well as licenses, inside Salesforce
- InsureTrekFree tracking for producers. $7 per applicationHierarchy roll-ups for IMOs and FMOs, with contracting in beta
- ProducerflowQuote onlyOnboarding forms plus just-in-time appointments
- Sircon Producer CentralQuote onlyA carrier system of record that files appointments
See every option in insurance licensing software.
Frequently asked questions
How much does SureLC cost?
SuranceBay quotes the subscription to each upline, and some agencies pay per contract instead. License orders, NIPR alerts and add-ons are charged as you use them.
Is SureLC free for agents?
There's no subscription for agents. They join through an agency's link and pay only for license orders they place themselves.
Does SureLC file appointments?
No. The agency sends the contract request, and the carrier files the appointment, inside SureLC if it uses Compliance+.
Can I use SureLC with more than one agency?
Yes. You register with each agency, use a different password for each one and most of your profile carries over.
What is SureLC One?
It's a single-carrier version that a carrier pays for. It lets a small agency that doesn't buy SureLC send contracts to that carrier.
How we researched this review. We based this review on the pricing, terms and product pages published by SureLC, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Corrections
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan SureLC quit selling or a contract term that reads different now, let us know and send the link to the page where SureLC has it. Somebody here pulls up that page and checks it before we change anything on ours.