InsuranceAgencyTools

Ash Brokerage review for agents: contracting, pay, release terms and leads

By the IAT editorial team | Updated October 5, 2026

Ash Brokerage is a brokerage general agency (BGA) for agents and financial advisors who sell annuities, life insurance, long-term care, linked-benefit and disability coverage. Agents contract online through SureLC from the Ash Advisor Portal. Ash is built around case design, underwriting support and case management rather than a recruiting team.

Best for
Life and annuity agents and advisors who want open contracting with case design and underwriting help
Lines
Life, annuities, long-term care, linked benefit and disability
Pay path
Varies by carrier
Leads
Marketing support such as digital campaigns and seminars. No lead marketplace

Our take

Ash is a poor match for an agent who wants Medicare or health contracts. Contract levels are not published online but are shared during contracting. Renewal vesting and release terms are not published, so get them in writing before you move business.

Pros

  • Case design, advanced markets and underwriting support
  • Weekly EFT on commissions Ash pays
  • Book of business report available on request
  • Online contracting through SureLC

Cons

  • Contract levels are not published
  • Renewal vesting and release terms are not published
  • No health insurance or direct Medicare contracting

How you would join

  1. Register on the Ash Advisor Portal

    Contracting starts from the portal.

  2. Contract online through SureLC

    Send a signature card, proof of E&O, anti-money-laundering (AML) training and direct deposit details if you are paid directly.

  3. Finish product training

    Some carriers and states require it before you take an application.

Contract with
Ash Brokerage, directly
Moving your appointments
Appointment and change of record help. An existing appointment is moved under Ash

Ash runs open contracting. An agent or advisor contracts directly with Ash, and the chain is agent, then Ash, then the carrier. Ash lists carrier appointment and contracting assistance and agent change of record assistance.

Ash says an existing carrier appointment must be reappointed through the Ash relationship.

How you get paid

Screenshot of Ash Brokerage's pricing page at ashbrokerage.com
Ash Brokerage's pricing page at ashbrokerage.com, as it looked on October 8, 2026.

Pay path varies by carrier. Commissions that Ash pays go out weekly by EFT one week in arrears. Commissions the carrier pays directly follow the carrier's own schedule.

Ash defines no street level publicly. Starting contract levels are shared during contracting.

Ash does not provide commission ranges by line or identify its top level with each carrier.

Leaving

Carrier release rules
Each carrier's transfer guide sets the waiting rules

Ash provides a book of business report on request for policies written through Ash, which helps you see what you would be moving. Carrier waiting rules differ by carrier and come from each carrier's transfer guide.

Lines and carriers

LifeAnnuitiesLong-term careLinked benefitDisability

Ash covers annuities, life insurance, long-term care, linked-benefit and disability coverage. Ash does not distribute health insurance and sends Medicare business to Integrity partners.

Ash says it partners with more than 80 carriers. Life carriers include Brighthouse, Corebridge, John Hancock, Lincoln, Nationwide, Pacific, Principal, Protective and Prudential and annuity carriers include Athene, Delaware Life and MassMutual. New York carriers may be limited, and availability can depend on your state, agency or broker-dealer.

Leads, tools and who pays

Tools
Ash Advisor Portal with cases, commissions and quoting, Annuity Hub, Annuity Rate Watch, In-Force Vision and Ash Express

Ash offers marketing support such as paid digital campaigns and client seminars. Ash does not run a purchased-lead marketplace, and lead pricing is not published.

The Ash Advisor Portal holds cases, commissions and quoting tools along with Annuity Hub, Annuity Rate Watch, In-Force Vision and Ash Express. Ash says FireLight carries no ticket charge.

Ash does not post recurring back office, CRM, website or membership fees.

Training and production

Support includes case design, advanced markets, underwriting help, case management, webinars, continuing education and sales training roadshows.

Contracting, certifications and E&O

E&O required
Yes, during setup

Agents register on the Ash Advisor Portal and contract online through SureLC with Ash Brokerage, LLC. Setup asks for a signature card, E&O coverage, AML training and direct deposit details if you are paid directly.

Some carriers and states require product training before you take an application.

Ash does not state who pays carrier appointment or state fees. Ash requires E&O coverage during contracting but gives no group E&O offer, price or discount.

Ownership and channel

Ownership
Private equity backed, through Integrity
Parent
Integrity Marketing Group, partner since May 4, 2022

Ash is part of Integrity Marketing Group, which is private equity backed.

Frequently asked questions

Does Ash Brokerage pay commissions directly?

It depends on the carrier. Ash pays some commissions weekly by EFT one week in arrears, and others come straight from the carrier on the carrier's schedule.

How do I get contracted with Ash Brokerage?

Register on the Ash Advisor Portal and complete contracting through SureLC. Expect to submit a signature card, E&O coverage, AML training and direct deposit details if you are paid directly.

Can I sell Medicare through Ash Brokerage?

Ash does not distribute health insurance and refers Medicare business to Integrity partners. Its focus is life, annuity, long-term care, linked-benefit and disability coverage.

Can I leave Ash and keep my book?

Renewal vesting and release terms are not published. Ash provides a book of business report on request, and your carrier contracts and agreement set what you keep.

How does Ash set my contract level?

Ash shares contract levels during contracting. No public grid or street-level definition is posted.

How we researched this review. We based this review on the terms and product pages published by Ash Brokerage, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.

Corrections

Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan Ash Brokerage quit selling or a contract term that reads different now, let us know and send the link to the page where Ash Brokerage has it. Somebody here pulls up that page and checks it before we change anything on ours.

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