Integrity Marketing Group review for agents: contracting, pay, release terms and leads

With Integrity you sign with one of its partner agencies, and your real terms come from that partner. Ask the partner to write down its commission schedule, pay path and release policy before you sign.

Integrity distributes through partner agencies and IMOs, so most agents contract through a partner rather than with Integrity directly. The chain runs from Integrity to the partner agency to you. Integrity's lead terms refer to an agreement with you or your upline.

The entity named on the producer agreement and whether the partner runs a recruiting team depend on the partner you choose.

Whether carriers pay you directly or through the partner, and whether carrier bonuses are passed through, are also not published. These terms are set by the partner agency.

Integrity's lead terms give you ownership of the user data you put into the lead platform, while Integrity owns aggregated and de-identified data.

Platform access ends immediately when the agreement with you or your upline ends, so export your client list before you leave. Each carrier also sets its own waiting rules for moving contracts.

Ask your partner agency whether unpaid chargeback debt passes up the chain and whether future commissions are held back to cover it.

Integrity lists Medicare Advantage, Medicare Supplement, Part D, ACA, life, final expense and annuity products, plus ancillary health and wealth products.

IntegrityCONNECT includes a CRM, integrated quote and e-app for multiple health and life carriers, policy snapshots and automated email and text marketing. Integrity says IntegrityCONNECT is free for Integrity agents and agencies. Leads are bought separately in the IntegrityCONNECT marketplace, with realtime leads paid from a prepaid wallet that cannot be cashed out.

Lead prices or price ranges depend on the selected criteria and lead type and appear in the platform. Integrity advertises 15% off orders that repeat automatically through Automate and Save. All lead sales are final under the stated credit rules, and leads stay exclusive within the marketplace for at least 30 days by default.

Integrity's life team offers field underwriting, illustrations and case management.

The lead platform requires a professional insurance license in good standing. Medicare marketing under Integrity's lead terms requires CMS or carrier approved materials and a Scope of Appointment before marketing appointments.

IntegrityCONNECT Association advertises E&O savings of up to 50% off the standard industry price. Actual savings are determined at checkout and the program may be modified or discontinued.

Integrity is employee-owned with institutional investors. Silver Lake led a $1.2 billion minority investment in December 2021, and Harvest Partners is the largest institutional investor. Integrity also owns Connexion Point, whose licensed agents serve consumers for carriers through member programs and enrollment support.

Your Medicare Advantage and Part D pay comes from the carrier contract and your upline, up to the yearly ceiling CMS sets (CMS agent and broker compensation (opens in a new tab)).

Do I contract with Integrity directly?

Most agents contract through an Integrity partner agency or IMO. Your commission schedule and agreement come from that partner.

Is IntegrityCONNECT free?

Integrity says IntegrityCONNECT has no direct software fee for Integrity agents and agencies. Leads bought in the marketplace cost extra, and prices are not published.

Can I keep my book and data if I leave?

Renewal vesting and book ownership are not published. Lead-platform access ends when your agreement with Integrity or your upline ends, so export your data first.

Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan Integrity Marketing Group quit selling or a contract term that reads different now, let us know and send the link to the page where Integrity Marketing Group has it. Somebody here pulls up that page and checks it before we change anything on ours.