
Premier Marketing review for agents: contracting, pay, release terms and leads
Premier Marketing is a nationwide insurance marketing organization for independent agents. It pairs Medicare, life, final expense and annuity contracting with IntegrityCONNECT tools, lead programs and Agent Success support. It is an Integrity Marketing Group partner.
- Best for
- Independent agents selling Medicare, life and final expense who want Integrity tools and published lead credit tiers
- Lines
- Medicare Advantage, Medicare Supplement, Part D, life, final expense, annuities, ACA and dental and vision
- Monthly fees
- No platform fee for IntegrityCONNECT with your contract
- Leads
- LeadCENTER, Lead Co-op, PlanEnroll and final expense lead credits
Our take
Premier Marketing publishes lead credit tiers but no commission ladder. Contract levels, advances and release terms are not published, so get them in writing before you sign.
Pros
- IntegrityCONNECT CRM, quoting and enrollment at no direct fee with qualifying contracting
- Medicare, life, final expense and annuity lines under one IMO
- Final Expense Lead Credit tiers of $165, $240 and $290 for 5, 10 and 15 apps
- Agent Success Managers, weekly webinars and year-round training
Cons
- Contract levels, advances and chargeback terms are not published
- Release policy and renewal vesting are not published
- Carrier lists are dated flyer images, not a live appointment matrix
- Dollar-per-lead prices and pay path are not published
How you would join

Call Agent Success
New agents call 800-365-8208. Existing agents get an electronic contracting link.
Register in SureLC
Staff help you set it up. Have your E&O certificate ready.
Contract with your carriers
Contracting is electronic and covers several carriers at once. Medicare lines also need annual carrier certifications.
- Organization model
- Personal producers and agents building an agency
Premier Marketing runs hybrid open contracting for personal producing agents and agents building an agency. New agents contact Agent Success, and existing agents receive an electronic contracting link. The public chain is agent to Premier Marketing to the Integrity Marketing Group platform.
The contracting entity named in the Terms of Service is Premier Senior Marketing, LLC.
How you get paid
It also does not publish whether it holds carrier contracts directly with the carrier or through another marketing organization, or current commission ranges by line. Ask Premier which carriers pay you directly and which pay through Premier Marketing.
Incentives exist behind the Agent Portal, and the Final Expense Lead Credit Program publishes monthly credit tiers. Ask for the commission schedule and the pay-path forms for each carrier before you contract.
Leaving
- Non-compete
- No exclusivity. You stay an independent contractor
Agents are independent contractors and are not required to work exclusively with Premier Marketing. Specific carrier requirements can vary.
Client data sits in IntegrityCONNECT and MedicareCENTER.
Advances, chargebacks and debt
Advance, chargeback, debt and debt-rollup terms are not published in Premier Marketing's public materials. Ask for the producer agreement language before you take an advance.
Lines and carriers
Lines include Medicare Advantage, Medicare Supplement, Part D, life, final expense, annuities, ACA and dental and vision, plus short-term care, disability, critical illness, hospital indemnity, long-term care, preneed and under-65 health. Public carrier lists are dated images: a July 2024 health and senior list and a September 2023 life and annuity list.
Named examples include Aetna, Humana, UnitedHealthcare, Mutual of Omaha, Allianz, Athene and Lincoln. Some carriers require extra state certifications.
Leads, tools and who pays
Lead programs
| Program | Lead type | Price | Exclusive |
|---|---|---|---|
| IntegrityCONNECT LeadCENTER | Marketplace leads | ||
| Lead Co-op | Medicare lead drops | ||
| Marketing Credit Program | Credit based on your production | ||
| PlanEnroll Exclusive Lead Program | Consumer leads routed to network agents | Yes | |
| Final Expense Lead Credit Program | Credit based on your production | $165, $240 or $290 a month for 5, 10 or 15 apps |
- Tools
- IntegrityCONNECT, MedicareCENTER, CSG Actuarial quoting, the FEX Toolkit and PlanEnroll
- Who pays
- No platform fee for IntegrityCONNECT quoting, CRM and enrollment with qualifying contracting
Lead options include IntegrityCONNECT LeadCENTER, Lead Co-op drops, a Marketing Credit Program with production-based eligibility, PlanEnroll exclusive routing and the Final Expense Lead Credit Program. No published Premier rule requires you to buy leads.
The lead credit flyer also claims 15% savings on leads bought through Automate. The credits reward production and are not a per-lead price list.
Premier Marketing says IntegrityCONNECT quoting, CRM and enrollment tools come at no direct fee with qualifying contracting and with no platform fees. Tools also include MedicareCENTER, CSG Actuarial quoting, the FEX Toolkit and PlanEnroll.
Training and production
Premier assigns a dedicated Agent Success Manager and runs weekly webinars and a year-round training calendar. Licensing prep runs through ExamFX and CE through partners.
Its back office helps with contracting, new business, supplies, commissions and compliance. Lead-credit programs come with their own production tiers.
Contracting, certifications and E&O
- How to contract
- Electronic multi-carrier contracting, with help registering in SureLC
- Certifications
- Annual carrier certifications for Medicare, plus AHIP
- E&O required
- Yes, a certificate
Contracting is electronic and multi-carrier, with staff help for SureLC registration. A carrier-list flyer claims agents can contract online with multiple carriers in just 20 minutes, and Premier does not publish appointment times.
Medicare lines need annual carrier certifications, and AHIP is referenced. For plan year 2027, AHIP certification costs $175 with a $50 discount. The $50 is a discount, not a full reimbursement.
An E&O certificate is required, and discounted E&O is offered through MGA Insurance Services with a Premier Only Plan that has no public price.
Ownership and channel
- Ownership
- Private equity backed, through Integrity
- Parent
- Integrity Marketing Group partner since July 19, 2016
Integrity has private equity investors, and Premier's site calls it an Integrity Company. Premier Marketing contacts consumers through employed agents.
Integrity runs tech-enabled contact centers. PlanEnroll routes consumer leads to network agents.
Medicare comp context
The yearly CMS limits (opens in a new tab) are the most a Medicare Advantage or Part D plan can pay you, and the carrier contract decides what you actually get.
Income claims
Premier Marketing's annuities page cites 2020 averages: average case size $95,000 and the average indexed annuity commission, at 5.0%, equals $4,750. Those figures are labeled for 2020. A typical-earnings statement after expenses is not published.
Premier Marketing alternatives
- Western MarketingDirect carrier pay and Double Down lead reimbursement
- Senior Market SalesLead Advantage Pro at no cost and a marketing consultant
- Advisors ExcelAnnuity marketing and case design for established advisors
- Financial Independence GroupPlanning tools and the FIG Portal for annuity producers
See every option in insurance iMOs.
Frequently asked questions
What contract level does Premier Marketing offer new agents?
Premier Marketing does not publish starting levels or a street-level definition. Ask for the schedule by carrier and line before you sign.
Can I leave Premier Marketing and keep my book?
Release, vesting and book terms are not published. Check your contract and each carrier's own rules to see what you keep.
Does Premier Marketing support Medicare?
Yes. Premier Marketing supports Medicare Advantage, Medicare Supplement and Part D with certifications, MedicareCENTER tools and IntegrityCONNECT enrollment support.
Do I have to buy leads from Premier Marketing?
Premier Marketing offers LeadCENTER, PlanEnroll and production-based credit programs. No published Premier rule requires you to buy leads. Dollar-per-lead prices are not public, while Final Expense Lead Credit tiers are $165, $240 and $290 for 5, 10 and 15 apps.
How do I start with Premier Marketing?
Contact Agent Success for electronic multi-carrier contracting. Existing agents receive an electronic contracting link.
How we researched this review. We based this review on the terms and product pages published by Premier Marketing, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Corrections
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan Premier Marketing quit selling or a contract term that reads different now, let us know and send the link to the page where Premier Marketing has it. Somebody here pulls up that page and checks it before we change anything on ours.