
Brokers International review for agents: contracting, pay, release terms and leads
Brokers International is a life and annuity insurance marketing organization that calls itself the Original Agency Builder. It partners with agencies and gives them contracting, new-business, marketing, recruiting and training support, with Business Builder as the agency's production and case-status platform.
- Best for
- Agency principals building a life and annuity team, and agents who want to join one of its partner agencies
- Lines
- Life and annuities
- Leads
- Engage Leads for LinkedIn prospecting and RA Marketing Leads for seminars and ads
Our take
Brokers International shares compensation schedules with partners on a resource site, so ask to see your level by carrier before you sign.
Pros
- 65 carriers on the current list
- Advanced case design, large-case underwriting and a dedicated case manager
- Business Builder for agency and downline production and case status
- Lead and recruiting programs for agencies
Cons
- Contract levels and bonus amounts are shared only with partners
- Release policy and renewal vesting are not published
- Lead and recruiting program prices are not published
- Individual agents join through a partner agency, which adds a layer above them
How you would join

Book a discovery call
Agency principals start here. Individual agents are matched with a partner agency instead.
Size and scope review
Brokers International looks at your agency before the paperwork.
Paperwork and onboarding
Contracting runs through SureLC, and Business Builder shows your appointment status.
- Contract with
- Brokers International for agency principals. Agents join through a partner agency
- Organization model
- Partners with agencies that build life and annuity teams
Agency principals partner directly after a discovery call, a size and scope review, paperwork and onboarding. Individual financial professionals are matched with a partner agency and use Brokers International services through that agency. The chain runs from Integrity Marketing Group to Brokers International to the partner agency to you.
The registry entity is Integrity Life & Annuities, LLC, but the counterparty on your agreement is not published. Brokers International says its contracting team can customize contract transfers and its onboarding is step by step.
How you get paid
Partners log in to a custom-built resource site for bonus guides, charts and their compensation schedules. It advertises enhanced compensation and bonuses.
Public commission ranges by line are not provided. Brokers International does not state whether it holds each carrier contract directly with the carrier or through another marketing organization.
Because individual agents sit under a partner agency, ask how the agency's override is taken from your level.
Leaving
Debt on exit is not publicly stated.
Brokers International handles incoming contract transfers and shows their status in Business Builder, but its rules for agents leaving are not published.
Advances, chargebacks and debt
Ask for them in writing before you take advanced commissions.
Lines and carriers
Lines are life insurance, fixed indexed annuities, multi-year guaranteed annuities (MYGAs) and single premium immediate annuities (SPIAs). Wealth planning runs through affiliated Integrity Wealth, and Medicare and health are described as additional opportunities through Integrity.
Brokers International lists 65 carriers, with 43 for annuities and 45 for life, since some write both. Names include Allianz, American Equity, Athene, F&G, John Hancock, Lincoln, MassMutual and Mutual of Omaha.
Leads, tools and who pays
Lead programs
| Program | Lead type |
|---|---|
| Engage Leads | LinkedIn prospecting and appointments |
| RA Marketing Leads | Seminars, webinars and digital ads |
- Tools
- Business Builder, Carrier Matrix, quote engines, iGo, WriteNow, Annuity Rate Watch, Cannex and FMG Suite marketing
Lead programs include Engage Leads for LinkedIn based prospecting and RA Marketing Leads for seminars, webinars and digital ads. Recruiting programs include Agent Recruiting Network and Engage Recruiting.
Business Builder shows agency and downline production, pending business and carrier contracts. Other tools include Carrier Matrix, quote engines, iGo, WriteNow, Annuity Rate Watch, Cannex and Digital Marketing with FMG Suite.
Training and production
- New business
- Applications go out within 24 hours of a completeness check
Training includes Accelerate, Small Business Academy, leadership courses, webinars and compliance education. Brokers International says its new business teams submit applications within 24 hours of getting them once they check the application is complete.
Contracting, certifications and E&O
Contracting runs through SureLC, and the contracting team works with carriers on the agency's behalf. Business Builder shows appointment status.
Ownership and channel
Integrity Marketing Group, LLC has owned Brokers International since June 2021. It helps agency partners without competing against them.
Brokers International alternatives
- Brokers AllianceFree to contractDirect carrier pay and a written release policy
- Advisors ExcelPaid AE Digital marketing plans for top annuity producers
- BGA InsuranceLife, annuity and LTC BGA with a broad member tool kit
- Financial Independence GroupPlanning tools and the FIG Portal for annuity producers
See every option in insurance iMOs.
Frequently asked questions
Can an individual agent contract directly with Brokers International?
Individual financial professionals are matched with a partner agency and use Brokers International services through that agency. Agency principals partner directly.
Where do I see Brokers International commission levels?
Partners get bonus guides, charts and compensation schedules on a custom resource site.
Who keeps my book if I leave Brokers International?
Release, release fee, timing, vesting and debt on exit terms are not published. Ask the partner agency and Brokers International for them in writing, and check each carrier's rules.
How many carriers does Brokers International work with?
It lists 65 carriers.
How we researched this review. We based this review on the terms and product pages published by Brokers International, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Corrections
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan Brokers International quit selling or a contract term that reads different now, let us know and send the link to the page where Brokers International has it. Somebody here pulls up that page and checks it before we change anything on ours.