The Price Group review for agents: contracting, pay, release terms and leads
The Price Group is a remote-first IMO for new and experienced agents selling life, Medicare, annuities and final expense by phone. Carriers pay agents directly.
It publishes prices for optional leads including TV live transfers. Agents who want to mentor others can take the optional Agency Builder path.
- Best for
- Agents who want to sell final expense and life by phone with daily training, a mentor and posted lead prices
- Lines
- Life, final expense, Medicare Advantage, Medicare Supplement and annuities
- Pay path
- Carrier pays you directly
- Monthly fees
- None. $0 to join
- Leads
- Optional, from $5 aged leads to $45 live transfers
- Book ownership
- Yours, vested from day one
Our take
Ask The Price Group for the written commission schedule it gives upfront, and compare it with the carrier grid before you sign.
Pros
- Carriers pay agents directly
- Posted lead prices from $5 to $45
- $0 to join with no platform fee
- Daily live training and an assigned mentor
Cons
- TPG release policy is not published
- Leads TPG supplies stay its property
- Advance terms are not published
How you would join
Apply and interview
You can apply before you are licensed.
Get licensed and contracted
TPG supports licensing and carrier contracting.
Start ALS-30
TPG says licensed agents usually reach live phone sales in 2 to 3 weeks.
- Organization model
- Production first, with an optional Agency Builder path
- Switching help
- A 15-minute contract review, a mapped move and help with releases
You apply, interview and, once accepted, complete licensing, contracting and training with TPG directly. PRICE GROUP INC is the entity named in its Terms of Service.
The optional Agency Builder path pays overrides on agents a builder personally mentors, one level deep. Recruiting is not required to earn your own income, and its override amounts are not published.
For an agent leaving a captive carrier or another IMO, TPG says it reviews current contracts and carriers on a 15 minute call, maps the move, handles releases where needed and works on new appointments. The plan is laid out for you ahead of signing.
How you get paid
- Final expense
- 100% to 115%
- Term life
- 80% to 90%
- Medicare Advantage
- $500 to $600 per enrollment
- Medicare Supplement
- 18% to 22%
- Annuities
- 5% to 7%
- Overrides
- Agency Builders earn one level deep on agents they mentor
TPG published the ranges above in an article updated May 2026.
TPG does not identify its contract holder level by carrier. Higher levels are tied to production volume, with thresholds and demotion rules in its written schedule.
Carriers pay commissions directly based on policies placed.
Leaving
- Renewal vesting
- Vested from day one. Renewal commissions begin in the second policy year
- Book and client data
- You own the book. Leads TPG supplies stay its property
Leads TPG supplies stay its property, so ask how lead-sourced clients are treated if you leave.
Some carriers require a release when you switch and some do not. TPG reviews release costs and requirements on a call.
Advances, chargebacks and debt
- Chargebacks
- Your debt to the carrier. TPG's terms say it takes no liability for them
Under its Terms of Service, PRICE GROUP INC takes no liability for chargebacks.
Lines and carriers
Lines include life, final expense, Medicare Advantage, Medicare Supplement and annuities. Partner carriers shown on the homepage include American Amicable, Corebridge, Mutual of Omaha, Transamerica, Aetna, Royal Neighbors of America, F&G and Americo.
Leads, tools and who pays
Lead programs
| Program | Lead type | Price | Exclusive |
|---|---|---|---|
| TV live transfers | Calls from TV ads | $45 per call | One agent per call |
| Veteran Leads | Veterans and military families | $45 | |
| Spanish-Language Leads | Spanish-speaking prospects | $35 | |
| Premium Final Expense | Fresh final expense forms | $29 | |
| Standard Final Expense | Fresh final expense forms | $24 | |
| Overflow Leads | Forms 0 to 29 days old | $15 | |
| Aged Leads | Aged, 30 to 60 days | $10 | |
| Aged Leads | Aged, 61 to 120 days | $5 |
Prices are per lead unless marked per call. TPG states exclusivity only for TV live transfers.
- Tools
- CRM, agent dashboard, AI call assistant and the Virtual Call Center on Zoom
- Who pays
- No desk, technology or monthly platform fees
Leads are optional and open to agents who have finished licensing, contracting and training and meet program eligibility. Aged leads are older form leads sold at a lower price than fresh ones.
TPG says agents pay no desk fees, technology fees or monthly platform charges for its CRM, agent dashboard and AI call assistant. The TV advertising behind its live transfers is not TPG's own.
Training and production
New agents go through ALS-30, a 30-day launch program, with role-play at 7:30 AM ET and daily training at 12 PM ET. Each agent is assigned a mentor and can use the Virtual Call Center on Zoom. It is $0 to join, agents cover their own expenses and production minimums are not published.
TPG says higher commission levels are tied to production volume. The written schedule gives the thresholds and demotion rules.
Contracting, certifications and E&O
- Certifications
- Age 18 or older and a valid license, plus product training as needed
You need to be 18 or older with a valid insurance license, and you can apply before licensing. TPG says licensed agents typically reach live phone sales in 2 to 3 weeks. TPG says a carrier pays the appointment fee once you are contracted, so confirm it for each carrier.
E&O may be needed after licensing.
Ownership and channel
- Parent
- None. Privately held
The Price Group is privately held.
Medicare comp context
Your Medicare Advantage and Part D pay comes from the carrier contract and your upline, up to the yearly ceiling CMS sets (CMS agent and broker compensation (opens in a new tab)).
Income claims
The Price Group says it has written more than $100 million in premium and has helped over 100,000 clients, based on its internal records. Individual results vary. TPG publishes no typical earnings after expenses.
The Price Group alternatives
- Family First LifeRecruiting team for final expense with optional leads
- Quility and Symmetry Financial GroupStructured life team with a set promotion path
- Experior Financial GroupWrite your own business now and build a team later
- Equis FinancialLife and final expense team with published lead prices
See every option in insurance iMOs.
Frequently asked questions
What commission does The Price Group pay?
TPG says final expense pays 100% to 115% and term life 80% to 90%. The ranges differ by line of business and rise with production. These ranges carry no street-level definition, so compare your written schedule with the carrier grid.
Do I keep my book if I leave?
You own your book and are vested from day one. Leads it provides are its property under the Terms of Service.
Do I need a release to switch to The Price Group?
Some carriers require a release and some do not. Each carrier sets its own waiting rules.
Who owes a chargeback if a policy lapses?
Under its Terms of Service, PRICE GROUP INC takes no liability for chargebacks. Ask during contracting who collects chargeback debt.
Is The Price Group an MLM?
It has an optional recruiting path. Agency Builder overrides pay one level deep, and you can earn without recruiting. TPG publishes no typical earnings after expenses.
Do I have to buy leads?
No. Leads are optional, with posted prices from $5 to $45.
How long until I take live calls at TPG?
TPG says licensed agents typically reach live phone sales in 2 to 3 weeks.
How we researched this review. We based this review on the terms and product pages published by The Price Group, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Corrections
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan The Price Group quit selling or a contract term that reads different now, let us know and send the link to the page where The Price Group has it. Somebody here pulls up that page and checks it before we change anything on ours.